The Changing World The Changing World of Workof Work

What will you get out of today?

• LinkedIn’s vision for the future of recruiting• Details on the changes that Web 2.0 applications are driving in

recruitment• Q&A

Agenda

A brief history of LinkedIn

How the world of work is changing

How did it all start?

Where’s LinkedIn Today?

LinkedIn is the world’s largest professional network > 46 million professionals

> 170 industries

> 200 countries

> 350,000 collaborative groups

Executives from every Fortune500 company

Billions of connections

Billions of people searches

Latin America3%

Other0%

North America61%

Europe24%

Asia8%

Africa1%

Middle East1%

Oceania2%

What is changing

A Global professional network where everyone can connect, contact and communicate with everyone else 414 million professionals

Every industry

Every country

Every executive from every Fortune 500 company

The New World of Work

Broaden your base of knowledge

Accelerate solutions to business problems

Global reach

What does this do to recruiting?

What it does and doesn’t mean

Hiring yesterday

Awareness

Search Firms

Referrals

PostingsAdvertisements

Passive Active

Every profile different

Engagement

UK spend three time more on Recruitment Agencies than in the US

The Proof - recruitment budget expenditure

Some things are different in every country

Netherlands 1.2m

Members

Nordics1.3m Member

s

Germany500k Members

Belgium650k Members

Italy700k Members

France900k Members

Spain500k Members

Eastern Europe1m member

s

UK2.3m Members

Intelligent Network

Awareness

Passive Active

Intelligent interaction based upon knowledge of who you are

Engagement

Search Referrals Advertisements PostingsOutreach

How you search for one person

How you find teams of people

Target your brand at people who are actively searching

When to grab and when to hold

High Level

of Engagement

Low Level

of Engagement

Time in role

Active Candidate

Passive candidate

3 months 3 years

Exchanging Knowledge – Groups

Inexpensive means of high level market research, locating experts, partners, suppliers

Efficient way to test and qualify ideas, understand trends, look for best practices

A way to credibly expand a business network / inexpensively uncover opportunities

1000 groups are created every day with 100,000 users joining at least one group every day

16

Exchanging Knowledge – Q&A

Asking questions of specific people or extended network

Recommending other experts to help solve a problem

Answering questions builds up reputation but regularly results in major business transactions

Massively efficient time/cost saver and revenue generator

15

Exchanging Knowledge – Polls

Extremely popular tool for:

Professional self expression

Gleaning insights as a responder or asker

Polling your own network is free – can give statistically significant results and at least good data for better decisions with fewer resources & less time

Polling extended network is a cost effective way to secure solid data & additional insights

17

Exchanging Information – Collaboration Apps

Private workspaces

Editing / collaboration tools

Sign off / work flow tools

Collaboration infrastructure previously only for big companies

Free to cost conscious individuals and companies

13