the changing world of search

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The changing world of search

The changing world of searchPhil Bradley, Internet Librarian International, 2015

The downhill slide of googleMaking it more difficult to get to (solution go to have lost the ability to filter searches by the pages that weve visited or the ones that we haventReading level has been discontinuedWhats next? Verbatim perhaps?Advanced search options on the page are also being reduced

Google search brought into question

Still getting dubious results

Personalisation v accuracyDifferent folks, different results

Google tracking you and your location

What does search actually mean now?

It will be very hard for people to watch or consume something that has not in some sense been tailored for themEric Schmidt, Google

Promoting their own first

Google knows best did you mean?


Market share BreakdownGoogle has a decrease of 5.6% in year over year of market shareBing and Yahoo are both up 1% in July 2015 over June 2015Powered by Bing turns Bings share up to 31.5%Thats a 14.5% increase in year over year results

The right to be forgottenEuropean wide

CNIL; The French data protection authority


Google web alternativesBing




And on the social media sideFacebook




statisticsGlobal Active Internet users: 3.175 billion, almost 50% of the worlds population

Social media users: 2.206 billion users, a global penetration of 30%

Facebook adds 500,000 users a day; 6 new profiles a second

75% increase in Facebook video posts since 2014

More statisticsTwitter users send 350,000 tweets per minute

Pinterest users pin 9,722 images

Vine users play over 1,000,000 videos

Snapchat users share 284,000 snapsFrom

Search assistantsSiri


Individuals v




The evolving role of news on Twitter and FacebookTwitter 52% in 2013, 63% in 2015

Facebook 47% in 2013, 63% in 2015

Percentage who keep up with news as it is happening:Twitter 59%Facebook 31%

Pew Research Center article, July 14th 2015

In practiceWe need to relearn how to check the validity of the content we read

We need to balance out accuracy with speed

We need to create our own networks of information professionals

We need to get involved in creating and publishing content ourselves

Mobile and desktop users

Weve now moved into the mobile age, as more people are accessing the internet via smartphones.

Mobile media time is now greater than desktop and other media (51% in comparison to 42% for desktop)

80% of internet users own a smartphone

Emerging devices: Smart tv, smart watch, smart wristband

How does search fit in?

When do people use different devices?Mobiles brighten up the morning commutePCs dominate during working hoursTablets are popular in the evening and at night

What do they search for?Smartphone:Business hoursDirections to local storesLocal store address

Tablet:Availability of productsBusiness hoursLocal store address

Search engine apps

The internet of things

statisticsBy 2020 its estimated that there will be 50 billion connected things on the Internet

$19 trillion in profits and cost savings

Connected homes will be a huge part of the IoTGoogle bought Nest Labs (smart thermostat maker( for $3.2 billionSamsung purchased connected home company SmartThings for $200 million

By 2020More than 20% of US consumers will own smart fridges and smart watches

14% of consumers are expected to purchase some form of internet connected clothing

20% of cars will have a wireless connection

Internet connected cows 200 MB of data per year tells farmers if the cow is sick or pregnant

Wearables; very diversified market

Personal identificationBy your face, body, posture, gait

Facebook beacons in shops

Automatic identification and anticipation of your information and consumer needs

The amount of information will require search engines to provide better context, not just results

Re-writing our rolesBooks, eBooksWebsitesCataloguesDesksRoomsDVDs3D printersComputersBuildingsNouns can be quantified, measured and cutTeachLearnThoughtfulHelpfulExploreAchieveImproveEmpowerDangerVerbs refer to impacts, change, improvement

Thank you!http://www.philb.comhttp://www.philbradley.typepad.com