the changing world of search

32
THE CHANGING WORLD OF SEARCH Phil Bradley, Internet Librarian International, 2015

Upload: phil-bradley

Post on 08-Jan-2017

4.220 views

Category:

Internet


0 download

TRANSCRIPT

Page 1: The changing world of search

THE CHANGING WORLD OF SEARCHPhil Bradley, Internet Librarian International, 2015

Page 2: The changing world of search

THE DOWNHILL SLIDE OF GOOGLE

• Making it more difficult to get to Google.com (solution – go to http://www.google.com/ncr)

• We have lost the ability to filter searches by the pages that we’ve visited – or the ones that we haven’t

• Reading level has been discontinued• What’s next? Verbatim perhaps?• Advanced search options on the page are also being reduced

Page 3: The changing world of search

GOOGLE SEARCH BROUGHT INTO QUESTION

Page 4: The changing world of search

STILL GETTING DUBIOUS RESULTS

Page 5: The changing world of search

PERSONALISATION V ACCURACY• Different folks, different results

• Google tracking you and your location

• What does ‘search’ actually mean now?

Page 6: The changing world of search
Page 7: The changing world of search

“”

IT WILL BE VERY HARD FOR PEOPLE TO WATCH OR CONSUME SOMETHING THAT HAS NOT IN SOME SENSE BEEN TAILORED FOR THEM

Eric Schmidt, Google

Page 8: The changing world of search

PROMOTING THEIR OWN FIRST

Page 9: The changing world of search

GOOGLE KNOWS BEST ‘DID YOU MEAN?’

Page 10: The changing world of search

MARKET SHARE BREAKDOWN• Google has a decrease of 5.6% in year over year of market share• Bing and Yahoo are both up 1% in July 2015 over June 2015• ‘Powered by Bing’ turns Bing’s share up to 31.5%

• That’s a 14.5% increase in year over year results

Page 11: The changing world of search

THE ‘RIGHT TO BE FORGOTTEN’• European wide

• CNIL; The French data protection authority

• Russia

Page 12: The changing world of search

GOOGLE WEB ALTERNATIVES• Bing

• Yahoo

• Yandex

• DuckDuckGo

Page 13: The changing world of search

AND ON THE SOCIAL MEDIA SIDE• Facebook

• Twitter

• Topsy

• Pinterest

Page 14: The changing world of search
Page 15: The changing world of search

STATISTICS• Global Active Internet users: 3.175 billion, almost 50% of the world’s

population

• Social media users: 2.206 billion users, a global penetration of 30%

• Facebook adds 500,000 users a day; 6 new profiles a second

• 75% increase in Facebook video posts since 2014

Page 16: The changing world of search

MORE STATISTICS• Twitter users send 350,000 tweets per minute

• Pinterest users pin 9,722 images

• Vine users play over 1,000,000 videos

• Snapchat users share 284,000 snaps

From http://wersm.com/how-much-data-is-generated-every-minute-on-social-media/

Page 17: The changing world of search

SEARCH ASSISTANTS• Siri

• Cortana

Page 18: The changing world of search

INDIVIDUALS V WEBSITES• Scoop.it

• Nuzzel

• Swayy

• Mention

• Paper.li

Page 19: The changing world of search

THE EVOLVING ROLE OF NEWS ON TWITTER AND FACEBOOK

• Twitter 52% in 2013, 63% in 2015

• Facebook 47% in 2013, 63% in 2015

• Percentage who keep up with news as it is happening:• Twitter 59%• Facebook 31%

• Pew Research Center article, July 14th 2015 http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook/

Page 20: The changing world of search

IN PRACTICE…• We need to relearn how to check the validity of the content we read

• We need to balance out accuracy with speed

• We need to create our own networks of information professionals

• We need to get involved in creating and publishing content ourselves

Page 21: The changing world of search

MOBILE AND DESKTOP USERSWe’ve now moved into the mobile age, as more people are accessing the internet via smartphones.

Mobile media time is now greater than desktop and other media (51% in comparison to 42% for desktop)

80% of internet users own a smartphone

Emerging devices: Smart tv, smart watch, smart wristband

Page 22: The changing world of search

HOW DOES SEARCH FIT IN?When do people use different devices?Mobiles brighten up the morning commutePCs dominate during working hoursTablets are popular in the evening and at night

Page 23: The changing world of search

WHAT DO THEY SEARCH FOR?Smartphone:

Business hoursDirections to local storesLocal store address

Tablet:Availability of productsBusiness hoursLocal store address

Click icon to add picture

http://searchenginewatch.com/sew/study/2343577/google-local-searches-lead-50-of-mobile-users-to-visit-stores-study

Page 24: The changing world of search

SEARCH ENGINE APPS

Page 25: The changing world of search

THE INTERNET OF THINGS

Page 26: The changing world of search

STATISTICS• By 2020 it’s estimated that there will be 50 billion connected things on

the Internet

• $19 trillion in profits and cost savings

• Connected homes will be a huge part of the IoT• Google bought Nest Labs (smart thermostat maker( for $3.2 billion• Samsung purchased connected home company SmartThings for $200 million

Page 28: The changing world of search

BY 2020• More than 20% of US consumers will own smart fridges and smart

watches

• 14% of consumers are expected to purchase some form of internet connected clothing

• 20% of cars will have a wireless connection

• Internet connected cows • 200 MB of data per year – tells farmers if the cow is sick or pregnant

Page 29: The changing world of search

WEARABLES; VERY DIVERSIFIED MARKET

Page 30: The changing world of search

PERSONAL IDENTIFICATION• By your face, body, posture, gait

• Facebook ‘beacons’ in shops

• Automatic identification and anticipation of your information and consumer needs

• The amount of information will require search engines to provide better context, not just results

Page 31: The changing world of search

RE-WRITING OUR ROLES• Books, eBooks• Websites• Catalogues• Desks• Rooms• DVDs• 3D printers• Computers• BuildingsNouns can be quantified, measured and cut

• Teach• Learn• Thoughtful• Helpful• Explore• Achieve• Improve• Empower• DangerVerbs refer to impacts, change, improvement

Page 32: The changing world of search

THANK YOU!• http://www.philb.com• http://www.philbradley.typepad.com• http://www.twitter.com/philbradley• [email protected]• https://www.facebook.com/philbradley • http://www.slideshare.net/Philbradley