the changing digital landscape
TRANSCRIPT
Mobile v. Desktop
When things go viral, use of mobile goes way up.
When people like something they share it.
When they share it they use their phones.
To maximize impact, any new report more closely resembles a set of Russian dolls, with multiple ‘products’ required to hit different audiences and get the message out.”
- Duncan Green
So when you launch a report
• Bold, beautiful photos
• Statistics that make you think “wow, I never thought of [insert thing you do] like that before”
• Quotes from person not employed by UNDP speaking about what we did
• 1-3 page summary/highlights report
So what does this mean for us ?
• You need to ask yourself “If I didn’t work at UNDP would I read this?”
• When producing content, think about it like those Russian dolls
• Visual is key: Good photos and quick, accessible facts
• What’s the headline? What are the highlights?
Use clear, human language
“All our communication must be immediately explicable to the non-DFID reader. Clear language conveys clear thought. Its poor use suggests sloppy thinking.” – Alan Duncan