The Changing Datacenter – Understanding the Hybrid Cloud OpportunityKristian Wares, Datacentre Solution Sales SpecialistNick Ward, Cloud Solution Sales Specialist

AP007 How to Monetise Infrastructure & Platform

Agenda• Market trends and dynamics• Technology that addresses those trends– Windows Server 2012– Windows Azure– System Center SP1

• Sales scenarios

Public Cloud

Hosted Cloud

Infrastructure Management

Deep Application Management

Service Delivery & Automation

Basic Standardised Rationalised Dynamic

Private Cloud

Hybrid Cloud

Infrastructure Management

Deep Application Management

Service Delivery & Automation

Basic Standardised Rationalised Dynamic

Services

Market Opportunity

Hybrid IT

$What Is Happening In The Cloud?

The Cloud OSModern platform for the world’s appsTransforms datacenterEnables modern appsUnlocks insights on any dataEmpowers people-centric IT

Identity

Virtualization

Data

Development DevOps and mgmt

One platform for all segments

First Server

Automated Virtualization

& Management, Private CloudVirtualization

Management

Enterprise

Small Business

Windows Server

• Enables small businesses around the world

• Powers many of the world’s largest datacenters

• Delivers value to organizations of all sizes

Virtualization

Automated Virtualization

& Management

Mid-market

System Center8

Market Trends Driving the Opportunity

Data Centre Investments

Server Market

Virtualised Hosts

Management Software

15% YOY

Hyper-V Share +9%

3X market

1 server every 5 mins

20% YOY

10% YOY

IAAS Market SPLAR +50%100% YOYMove to IAAS

426% Azure

System Center

WindowsServer

Source: IDC, Microsoft, Forrester

Technology Enabling the Cloud OSWindows Server 2012

System Center SP1

Windows Azure

Every App, Any Cloud

Modern Work Style, Enabled

Beyond Virtualization

The Powerof Many Servers,the Simplicity of One

“ Why Windows Server 2012is a game changer.  More than a few tweaks… ”

Trecor Pott | The Register

Jason Perlow | ZDNet

“ Nothing from Microsoft,and I mean literally nothing,has ever been this ambitious. ”

“ Windows Server 2012 – can you say cloud? ” Richard Fichera | Forrester Research

Windows Server 2012Cloud Optimize Your IT

Bring out SP impact – extra slide?

Never before…Network Virtualization & Shared Nothing Live Migration

Free In-the-Box VM Replicas, NIC Teaming

The largest virtual disks in the market – 64 TB

Storage Spaces & advanced storage enhancementVirtual Fiber Channel and off-loaded data transfer Hyper-V Extensible Switch, Resource Metering, QoSRemote Desktop Services and VDI improvements

You can offer Key featuresComplete VM mobility without SAN or clustering1

High availability without complicated 3rd-party plug-ins2

Unparalleled scalability & VM Density3

Virtual storage pools with commodity storages 4

Increased SAN performance with fast storage access5

Secure multi-tenancy & resource metering6

Anywhere & any device access 7

One consistent platform

Technology Enabling the Cloud OSWindows Server 2012

System Center SP1

Windows Azure

Windows Azure World-Class by Design

State-of-the-art security and access control. 200+ services delivered 24X7 Leading innovator in power efficiency2,000+ people in engineering and operations and 2.3B + in cloud infrastructure

PhysicalFeatures

Complianceand DR

Multiple data centers in different geographiesLocal and geo-replicationRedundant platform services and failover

99.9% uptime, financially-backed SLAs Highly available platform servicesService isolation over virtualized compute and networkClear boundaries and multiple lines of defense

Physical facilities have broad compliance certificationsService-level compliance on near-term roadmapPreparedness, testing, refinement

Platform Availability and Security

Geo-Distribution

Windows Azure

North Central US, S. Central US, N. Europe, W. Europe, E. Asia, S.E. Asia + 24 Edge CDN Locations

Windows Azure By the Numbers

WSMM ||

Technology Enabling the Cloud OSWindows Server 2012

System Center SP1

Windows Azure

WSMM || 19

ProductiveInfrastructure

PredictableApplications Your Cloud

Microsoft System Center 2012

WSMM ||

ProductiveInfrastructure

PredictableApplications Your Cloud

Windows Server 2012

System Center 2012 SP1

Developer Operations

Windows Azure Virtual Machines

Service Provider Cloud

WSMM ||

Hybrid CloudMicrosoft System Center 2012 –

App Controller

ServiceProvider Cloud

Windows AzurePrivate Cloud

Your Cloud

Enterprise Customer

WSMM ||

Sales Scenarios

Integrated management to configure, provision,

monitor, operate physical, virtual, cloud

Deliver Predictable Application SLA through Deep Application Insight

Deliver Scalable and Reliable Datacenter

Services through Orchestrated Workflows

Sell Key Private and Hybrid Cloud Scenarios

Service Delivery and Automation

Deep Application Management

Infrastructure Management

Microsoft Private Cloud

Complete Microsoft Private Cloud - System

Center, Windows Server, Hyper-V

deployment/migration

Microsoft Private Cloud

Sales Cycle Shorter/ Simpler Longer/ More Complex

Solutions4

• ISV/ SI Solutions• Industry Solutions

PaaS + IaaS

Hybrid App Development

5

• Web Apps & HPC • LOB, BI, & Big Data

1FY13 Azure Sales Scenarios

Cloud StorageTechnology

Cloud Storage & Recovery

• Archiving• Disaster recovery

1.Heavy regulatory restrictions2.Unix 3.Legacy Tier 1 LOB apps (e.g., SAP)

Prioritize

MS Product Deployment

• SharePoint• SQL Server & WS

2 Datacenter Extension

3

IaaS

• App “lift & shift”• Test and Dev.

1.Microsoft shops (.Net, Systems Center)

2.Light/ moderate AWS users3.Customers looking to rapidly test/

deploy new MS products ( SQL, SP, WS)

Avoid Targeting

Azure – Key Datacentre Scenarios

Take-aways• Market trends are driving the move to

IAAS – on premise, partner hosted & public cloud

• Windows Server, System Center & Windows Azure are the enabling technology

AP028Unlocking the Hybrid Cloud Opportunity in FY13 – Executing Together

Thu 10.15 P9-P11AP004

Dealing with the data deluge – Understanding the application platform opportunity

Wed 10.15 P9-P11

AP007The changing datacentre – Understanding the hybrid cloud opportunity

Wed 11.45 P9-P11

Infrastructure & Platforms Track

AP025Unlocking the Application Platform Opportunity in FY13 – Executing Together

Thu 09.15 P9-P11

AP031Changing the Customer Conversation – Positioning for Joint Success

Thu 11.45 P9-P11

AP001The New Era of Hybrid IT

InfrastructurePlatform

s

Cloud Networking EventWant to get into the Cloud via Services

from White Label Hoster – Join Us

5:15pm Kick OffP9 BCEC Plaza Level

5:30pm Presentations From

2 * Providers6:00pm Networking 7:00pm Close

Visit the Microsoft Showcase:See | Learn | Connect

Services & Devices

Business ApplicationsInfrastructure & Platforms Immersion Experiences

Exhibitors & Sponsors

Partner Network Infrastructure & Platforms

Build Your CapabilitiesVisit the Partner Learning Center! http://aka.ms/partnerlearning

$

Competency Changes Server Platform” – Exam Changes (Nov’12)“Management & Virtualization” – Exam Changes (May’13)

BenefitsPresales supportTechnical and Sales training

Solution Incentive ProgramIncentives available for Windows, Lync, SQL Server and System Center

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