the centrality of marketing
DESCRIPTION
THE CENTRALITY OF MARKETING. UNIT 4. Vocabulary 1. distinguish BETWEEN sth . and sth – differentiate between sth . and sth ., tell sth . apart assume-presuppose resist sth ./doing sth .-defy, oppose persuade sbd . TO DO sth . -convince vigorous-energetic, strong - PowerPoint PPT PresentationTRANSCRIPT
UNIT 4
distinguish BETWEEN sth. and sth – differentiate between sth. and sth., tell sth. apart
assume-presuppose
resist sth./doing sth.-defy, oppose
persuade sbd. TO DO sth. -convince
vigorous-energetic, strong
hard-selling vs. soft-selling
essential vs. non-essential goods
IN other words – put differently
as well as- in addition to
marketer-seller,vendor
anticipate-expect, foresee, predict
genetic engineering recent (adj.)-late largely – mostly consequently – thus,
therefore
look FOR sth. – search, seek
profitable – lucrative be likely TO DO sth. –
be possible to do sth. enjoy sth./doing sth. a differential advantage due to – owing to distinctive (adj.) –
typical, characteristic, special
competency – ability particularly -
specifically
target market be isolated BY sth.
vs. be isolated FROM sth.
come into existence-arise, happen, occur
throughout department – sector manufacture –
produce take account OF sth.-
consider monitor (v.) –
observe, overlook existence
defeat (v.) – overcome IN search OF loyal-faithful risk sth./doing sth. solely – alone,
exclusively, entirely ON the basis OF sth. guesswork undertake – attempt,
tackle, promise to do, contract
potential (adj.)- possible
a reaction TO sth.
feature-characteristic
establish-set up, found, launch
various – different an amount OF sth +
U. expend ON sth.- use
sth. on sth. IN order TO do sth. include sth. -
encomapss sth. packaging distribution channel guarantee-warranty
point of sale- A business or place where a product or service can be purchased.
discount-price reduction
length (n). – long (adj.) payment period credit term increase sth.-expand
sth. apart FROM – except for consume (v.) consumer (n.) consumption (n.)
consist OF sth. –contain sth.
individual (n.)-person
acquire – gain, obtain
few vs. a few little vs. a little raw material equipment range FROM…TO –
vary market (v.)-sell,
promote ordinary – common,
usual
seldom – rarely be exposed TO sth. –
be subjected to sth. list price - A basic
published or advertised price, often subject to discount.
price list optional – voluntary,
not obligatory