the buyers journey
Post on 17-Oct-2014
8.639 views
DESCRIPTION
Grow your professional services business in tough times. Manage your Sales Cycle. Focus all your efforts on the vital initial step of your Sales Cycle - Prospecting. Make Buyers want to buy what you have to offer. Help them navigate the Buyer's Decision Process. Three actionable ideas to help you get there faster.TRANSCRIPT
The
JourneyBuyer’s
2
Different perspectives
Association Française des Conférenciers Professionnels
We all deliver….
Keynotes
Keynotes
Stars on stage
8
Executive Programs
Corporate Training
Workshops
Executive coaching
Personal coaching
A typical Buyer
They are doing this
Stuck in the sand
Need clarity and direction
Navigate the bends
Lead them into the unknown
25
The buyer’s journey
Help them see the big picture
27
Demonstrate our uniqueness
Lots of ideas
Chose one idea
Just one exceptional idea
Really interesting!
Really stupid!
Tell me more
… and when we do?
Problemthe
The result
Yes, No Sale
We need a
Buyer Navigation System
Your challenge:
Find 3 Take Aways
Solutionthe
1 2 3things to
remember
Get your message out there
1. The Sales Cycle
2. The Buyer’s Decision Process
3. You can double your business
The Sales Cycle
3. Needs
1. Prospecting
4. Proposing
5. Negotiating
6. Closing
2. Qualifying1
1. Prospecting
2. Qualifying
3. Needs analysis
4. Proposing
Sharpen your pencil
5. Negotiating
6. Close
Question?
What is the most
difficult step in
the Sales Cycle ?
Finding new
Business ?
PROSPECTING ?
PROSPECTING ?PROSPECTING ?
PROSPECTING ?PROSPECTING ?
PROSPECTING ?
Prospecting
Prospecting
Prospecting
Prospecting
Prospecting
Prospecting equipment
Patience
Tenacity
Prospect research
More prospect research
Swimming with the sharks
Poor prospecting
Better prospecting
Sorting and selection
Self generated business
Great prospecting
Prospecting =
Networking
with a purpose
“Eighty percent of success is showing up.”
Woody Allen
The Buyer’s Decision Process
1. Person
2. Company
3. Product
4. Price
5. Why Now?
2
1. Person
2. Company
3. Product
YOU !
4. Price
4. Value
4. Relevant Value
5. Why Now?
Create a sense of…
87
….urgency
Motivated to take action
6. Close
Is the Sales
Cycle dead?
Question?
Small hint
Need to
thinking
‘AND’ = the
KEY to
SUCCESS
AND thinking
3. Needs
1. Prospecting
4. Proposing
5. Negotiating
6. Closing
2. Qualifying1. Person
2. Company
3. Product
4. Price
5. Why Now?
AND
How can you double
your speaking business?
3
98
Let’s get real
Recommendation Marketing
101
Self-promotion
Cold calling doesn’t work
Use your BAG
Ask Diagnostic Questions
3 - Level Questioning
1.
2.
3.
1.
2.
3.
1.
2.
3.
HOW ? #4
Bonus
The Buyer Decision Process
Create moments of insight
What they are buying
Sales
Cycle
Buyer’s
Decision
Process
Winning Mindset
1. The Sales Cycle
2. The Buyer’s Decision Process
3. You can double your business
Can you
do it ?
Question?
The Answer:
Commitment
The Buyer’s
Journey
David R EdniePresident & CEOSalesChannel Europe SARLPh: +33 676 600 925Email: [email protected]: http://saleschannel.blogspot.comWebsite: www.saleschannel-europe.com
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