the busy recruiters guide to a great job posting in 30 minutes or less
Post on 11-Aug-2014
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1THE BUSY RECRUITERS GUIDE TO A GREAT JOB POSTING IN 30 MINUTES OR LESS
THE AVERAGE JOB SEEKER SPENDS LESS THAN 30 SECONDS REVIEWING A JOB POSTING.
Thats barely enough time to heat a cup of coffee in the microwave. And thats all the time you have to make your job posting stand apart from the pack! Well show you how to grab job seekers attention so theyre compelled to apply or research further if theyre a good match.
Why should you care about taking your job posting up a notch? Eighty-five percent of employers agree that a weak job description can result in a negative perception of the job and company, while 81 percent agree that a strong description can result in more qualified candidates being interested.
More qualified, interested candidates = more of your open positions filled by great people, faster.
So if youre like the 9 in 10 employers who spend less than an hour creating a job posting description, we get it youre a busy professional and its hard to find the time. Thats why weve put together this simple guide for you to write an effective job posting while still adding some time back to your day.
Start with a relevant job title. Suppress the urge to spice up your job title with terms like rock star or visionary. In addition to being meaningless, it lowers the likelihood that your posting will show up in organic search results because the candidates you want probably arent searching for such gimmicky names.
Clearly state what youre looking for. A recent job seeker poll showed that one of the top factors that piqued job seekers interest level in a job was detailed job qualifications. So dont waste your time or theirs: Clearly outline whats needed to get the job done.
2THE BUSY RECRUITERS GUIDE TO A GREAT JOB POSTING IN 30 MINUTES OR LESS
Tell a compelling story. If you had to make an elevator pitch to your ideal candidate, what would it be? Put yourself in the shoes of job seekers for a moment to understand what they may be thinking, feeling and searching for and target your job posting to what would appeal to them.
Whats so great about the work? Its not enough to communicate your fabulous perks and awesome culture; its important to also give candidates a realistic taste of the type of work theyll be doing, should they get hired. Think beyond the day-to-day tasks theyll be expected to perform those arent really going to get anyone clamoring for a spot at your company. Pick one or two larger responsibilities theyll be tasked with and highlight the impact you expect the role to have on the business and industry at large.
3THE BUSY RECRUITERS GUIDE TO A GREAT JOB POSTING IN 30 MINUTES OR LESS
Optimize your description by adding the right keywords. You can use the skills list to clearly identify what skills a candidate should have when they apply. This list will also help your job posting show up when candidates search for keywords.
Dont ignore the compensation section. Salary ranks high on the list of what job seekers look for in a job posting, so try to include a salary range instead of leaving it blank. Even you choose to not show your salary information in the job posting, you can enter a salary range and select the check box so its not public. Doing so will at least enable your job posting to come up as a search result when candidates search for job postings that match your information.
4THE BUSY RECRUITERS GUIDE TO A GREAT JOB POSTING IN 30 MINUTES OR LESS
Select the appropriate job category and industry. This will help your job posting come up in accurate search results. You can select up to three for each section if you want to be more specific.
Use video to create stronger engagement and differentiate from competitors. Put on your sales hat. What makes your organization special that your competitors dont offer (or that you just do better)? The more specific, the better. Whatever it is free on-site massages, discounted vending machine options, employee book clubs, on-site yoga sessions, varied lunch options in the vicinity focus your energies on conveying one or two specific advantages to show what really differentiates you from the competition.
Dont underestimate great design: An aesthetically pleasing visual has the power to draw attention to whatever youre promoting and the same applies to your job postings. Its an opportunity to show off your companys fun, quirky or unique culture and, if done right, can give job seekers an inside peek at what its like to work there.