CONTENT MARKETING IS HERE TO STAY

CONTENT MARKETING IS HERE TO STAY

Time to plan for the inevitable future of content,

and how it will interact with and boost your brand, audience, revenue and presence. Content

is the way of 2017 and beyond!

smart reasons to jump on the bandwagon for 2017.

WILL CONTENT MARKETING BE NEEDED MORE THAN EVER IN 2017?

10 Current Facts About THE INFLATING NATURE OF CONTENT BUDGETS10 Current Facts About THE INFLATING NATURE OF CONTENT BUDGETS

5 SMART REASONS TO Develop a Content Budget

WILL CONTENT MARKETING BE NEEDED MORE THAN EVER IN 2017?

The answer, in short, is YES!

According to a 2016 BuzzSumo post on the Future of Content, the future of content is morethousands of posts each day, and Google increases its number of indexed pages by the millions each year.

Content is booming, and it shows no signs of slowing down in 2017!

like in 2017? Let's take a look.

THE BIG 2017 CONTENT MARKETING SPEND:

THE BIG 2017 CONTENT MARKETING SPEND: Content Budgets by the Numbers, & How to Set Your CM Budget

5The US reached $12.11 billion in content

the world’s largest market for content.

Reasons for the

UPWARD TRAJECTORY

2016 was a banner year for content, and 2017 shows

Here are a few of the top reasons this is true.

THERE’S NOT MUCH TO ABATE CONTENT GROWTH.

publishers put out every day. What we do know is that Google has seen a more than 29-trillion page increase in indexed content since 2008 and that WordPress alone is publishing nearly 2 million new posts every day. As it stands now, there’s virtually nothing to abate the rapid growth of content. has access to the web.

CONTENT IS THE MOST FUNCTIONAL MODERN FORM OF ADVERTISING.

also driving sales.

GLOBAL LITERACY RATES ARE INCREASING.

but is literate today. Global literacy has exploded in

This increase in universal literacy creates more people to read, write, and interact with online content.

MASSIVE SUCCESS.

they’re being adopted by publishers around the world.

CONTENT AUTOMATION IS ACCESSIBLE AND CHEAP.

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NOWNOW

Adjust as needed Once you’ve developed a content budget, keep in mind that it’s not set in stone. It can (and should) grow as your company gains moreresources and customers, and should account for

audience segments, and new content types.

4and measurement tools

to schedule and promote your content,

add its monthly cost to your spreadsheet. If you use a human team to post, share, re-use, and

into your spreadsheet, as well.

3

Think about your

you need one? If so, what will that cost? Do you have writers, social media experts, or content strategists you need to pay? If so, what are those salaries or monthly costs? Because your content

1 Factor in your content

so far, you’re likely using a few tools to help

a few all come with some associated monthly or use-based fee, and factoring these things into

2

is just good business

in the future.

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There’s no way around developing a budget

is more rather than less, and if your brand doesn’t adapt and invest—you’ll seriously lose out.

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are always changing

moving, developing a budget that allows space

3

Content has becomeinter-departmental

resources and grow your company.

4

2Google’s number of indexed pages has grown

from 1 trillion to more than 30 trillion in the last seven years alone!

SOURCES:

BuzzSumo: Our World In Data:

Internet Live Stats:

452.7% of the revenue

7 The average marketer spends 29% of their on content.

9 70% of B2B marketers plan to create more content in 2017 than they did in 2016.

32015 was the

double-digit growth.

1According to , content

$300 billion industry by 2019 – this means it will more than double in under four years.

6 that the most successful

B2B marketers dedicate at least 39% of their to content.

837% of marketers who aren’t successful with

budget is too low. What’s more,

27% of marketers who have seen a decreasein the success of their content strategies say it’s

because of inadequate budget or budget cuts.

1039% of marketers

4 Fast Tips to Develop a Functional CONTENT MARKETING BUDGET

4 Fast Tips to Develop a Functional CONTENT MARKETING BUDGET

EXAMPLE: The Washington Post grew its visitor rate by 28% between October and December