CAMEROONBRAND

CharlesNdoumbe

Who are the country ambassadors?

Multinationals?

Multinationals!

They are global brands

They are not tied to the country; they can easily relocate to any place of the world

with better conditions for their interests

They have different loyalties for different countries

Who are the country ambassadors?

Citizens?

Who are the country ambassadors?

Civil Society?

CIVIL SOCIETY!

Membership base is eroding over the years

Struggling to influence perceptions

Not representative of the country as a hole

Who are the country ambassadors?

Celebrities?

Milla Roger Bell Antoine Eto’o Fils

Who are the country ambassadors?

THE STATE?

Government Bell Antoine Parliament

Brand CAMEROON?

BRAND CAMEROON!

Unlocking innovation and sustainable growth

BRAND CAMEROON!Tourism

Exports

Governance

Investment & Immigration

Culture & Heritage

People

Brand Cameroon

BRAND CAMEROON!

A Public-private partnership

Interconnected to the State overall strategies

Independent from the government

Include all others actors

Representative of the nation as a hole

Strengthening patriotism

Selling 2030 vision Cameroon locally and abroad

Stimulating successful use of social media

BRAND CAMEROON!

Telling the stories of a unique NATION