1. The Best Books inAdvertisingBy The Voice

2. From Those Wonderful FolksWho Gave You Pearl Harborby Jerry Della Femina Written in 1970, author Jerry Della Femina bringsadvertising back to the golden age with thisbestseller that describes working on MadisonAvenue. A classic, that later went to inspire thetelevision drama Mad Men. 3. Confessions of anAdvertising Man by DavidOgilvy David Ogilvy was the founder of one of thelargest global advertising agencies in the world,even though he came late into the advertisinggame. He started off as a farmer and eventuallybegan selling encyclopedias door to door; whichhe found to be great training for sales. Ogilvycreated advertisements for Rolls Royce andHathaway shirts. A strong believer in ad research,one of his strategies was to always try to get theproducts name in the headline. 4. Reality in Advertising byRosser Reeves Reality in Advertising written by Rosser Reevesand published in 1961, was listed for weeks onthe general bestseller list. It has beenacknowledged as being advertisings greatestclassic. Reeves formulates theories of advertisingbased on 30 years of detailed and intensiveresearch. Through this, he is able to explainthoroughly and clearly about how to createadvertising in order to produce sales. Reeves wasa creative force behind Ted Bates Advertising andwas the developer of the Unique SellingPrinciple. 5. Hey Whipple, Squeeze This: AGuide to Creating GreatAdvertising by Luke Sullivan Author Luke Sullivan writes to inspire ageneration of advertising students, youngcreators and copywriters to make their mark inthe advertising industry. Luke Sullivan is currentlythe chair of the advertising department at theSavannah College of Art and Design. Before this,he had previously spent 32 years in theadvertising industry at agencies such as Fallon,GSD&M, and The Martin Agency. 6. How to Put Your BookTogether and Get a Job inAdvertising by MaxinePaetro Maxine Paetro s book How to Put Your BookTogether and Get a Job in Advertising is agreat beginners guide for anyone justjoining the business. Having been a recruiterand Creative Department Manager atseveral ad agencies in New York she knowswhat it takes to make it in advertising andher book outlines the procedure forprospective creatives. 7. Graphic Style: FromVictorian to New Centuryby Steven Heller Graphic Style: From Victorian to New Century byauthor Steven Heller shows the importance andpower of illustrative art by using the history ofprint communications. This book is considered amust read for anyone who is serious aboutdesigning and illustrating. After first beingreleased in 1988, it was recognized as the bookto consult for a visual overview of graphic designstyles through different ages. Heller was a greathistorian of graphic design and art direction whotaught at the School of Visual Arts in New YorkCity. 8. The Mirror Makers by Steven fox isthe closest you will get to a textbookon advertising history. It outlines thefoundations of advertising bycovering the very beginning in the1800s through its role in thedepression era society.The Mirror Makersby Stephen Fox 9. Advertising the American Dream byRoland Marchand deals with advertisingand the changes it experienced in the1920s. It speaks about the idea of adscreating a fantasy for Americanconsumers and the associations theythen make with the various products.Advertising the AmericanDream by Roland Marchand 10. Bill Bernbachs Book: A History ofAdvertising that Changed theHistory of Advertising by BobLevenson takes a look at thecreative revolution in the 1960sand Bill Bernbachs role in it. Hisagency, DDB, created some of themost influential ads of the timeperiod and many are stillrecognizable today.Bill Bernbachs Book: A History ofAdvertising That Changed the Historyof Advertising by Bob Levenson 11. When Advertising Tried Harder by LarryDobrow outlines the creative revolution inadvertising that took place during the late1950s through the 1960s. This revolutionbrought on the idea that anyone could bea copywriter and saw highlights such asthe Avis We try harder campaign whichthe book is named after.When Advertising TriedHarder by Larry Dobrow 12. The Tipping Point by Malcolm Gladwellis one of the more modern books onthis list and goes into detail about thephenomenon of influencers. This ideasuggests that advertisers target thosewho others look up to and, if donesuccessfully, will attract the wholegroup.The Tipping Point byMalcolm Gladwell 13. Thirty Seconds by Michael J. Arlen is ahow to on shooting a thirty secondcommercial. Based on the famedcommercial director, Steve Horn, itprovides tremendous insight on howto film the most effective ads.Thirty Seconds byMichael J. Arlen 14. e a novel by Matt Beaumont is asatirical look at everyday office lifeas seen through the emails of theoffice inhabitants. It has everythingfrom the wacky creatives to snarkyassistants who humorously interactin these everyday situations.e by Matt Beaumont 15. Thank You for listening to TheBest Books in Advertising