The Benefits of Machine Learning andProgrammatic Buying

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The benefits of Machine Learning and ProgrammaticProgrammatic by the numbersThe reasons for Programmatic growthProgrammatic Real-Time Bidding (RTB)How Machine Learning worksThe key benefits of Machine Learning and ProgrammaticRTB

Programmatic by the numbers

Global Programmatic advertising hit 42% of totaldisplay related media spend in 2014, up from 33% in2013 (Source: Magna Global)

60-75% of total digital display advertising will bespent on Programmatic by 2017 (Source: IAB)

What's driving that spend?

Reach customers cost effectively

Deliver the right message to the right personwhen they are in-market to buy

Find new customers unaware of the advertisersproduct

Advertiser's need to:

But how?

Machine Learning vs Manual Targeting

Human assisted targetingHuman assumes the audience.Points targeting solution ataudiences that look like its coreaudience.

Machine Learning solutionMakes no assumptions aboutaudience. Finds new audiences at'pre-awareness' levels, as well asoptimising the core audience.

About Intelligent Optimisations

Intelligent Optimisations (IO) is a marketing technology company which hasdeveloped a proprietary, big data driven, automated media buying platform.

Reach Us

PlymouthIntelligent OptimisationsPrincess Court23 Princess StreetPlymouthPL1 2EX

Telephone: +44 (0) 1752 603030

LondonIntelligent OptimisationsHenry Wood House2 Riding House StreetLondonW1W 7DR

Telephone: +44 (0) 20 3770 7606

www.dsp.io hello@dsp.io @iopowertolearn