the beginner's guide to twitter for cmos

@joshsteimle

The beginner’s guide to Twitter for CMOs.

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http://www.twitter.com/joshsteimle

Digital marketing for tech companies.

@joshsteimle@joshsteimle

The problem.

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If you’re part of the 2/3 of CMOs who aren’t active on Twitter, this is for you.

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Why Twitter? • I want to increase sales for my business • I want to increase customer loyalty • I want to become a thought leader • I want to get a book deal • I want to write for a major publication • I want to find business partners • I want to get breaking marketing news • I want to recruit A-players for my team

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Let’s get started.

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We’ll assume you already have a Twitter account.

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#1. Setting your account up correctly.

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Upload photos, complete your bio.

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#2. Q: Desktop or app?

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A: Both, but app first.

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Q: Why?

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A: We live in an increasingly mobile-first world. And the app is easier for most things.

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#3. Following.

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Who to follow: • Co-workers • People you know • Authors and journalists you read • Industry experts • Anyone, just to get them to follow you back

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Take the suggestions seriously.

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Want to keep close tabs?

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#4. Retweets and favoriting.

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When to retweet: • Related to your business/industry • Related to your job role/function • Of interest to your followers • Whatever, whenever, just to get the attention of the person you’re retweeting

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When to favorite: • Same rules as retweeting • + If you want to save something to read later

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#5. Tweeting etiquette.

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Don’t spam.

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Be nice.

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How often should I post?

Source: http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html

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http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html



But it depends. Just remember rule #1 - don’t spam.

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#6. Hashtags.

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Hashtags are like categories. Posting about marketing? Add #marketing. Tweeting about SEO? Add #SEO.

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Tweets with hashtags receive 2x more engagement.

Source: http://linchpinseo.com/infographic-twitter-tweet-cheat-sheet

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http://linchpinseo.com/infographic-twitter-tweet-cheat-sheet



#7. Search.

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Use it to find images, individual tweets, accounts to follow, and more.

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#8. Direct messages.

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Until recently, limited to 140 characters per message. No limit now.

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Use DMs wisely.

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#9. Getting followers.

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First, don’t believe the hype.

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She’s not alone.

Source: http://www.forbes.com/sites/johngreathouse/2012/08/27/celebrities-with-the-most-allegedly-fake-twitter-followers/

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http://www.forbes.com/sites/johngreathouse/2012/08/27/celebrities-with-the-most-allegedly-fake-twitter-followers/



Lesson: Don’t buy followers. Prune fake ones.

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To get real followers: • Follow others • Engage in conversation • Retweet • Favorite • Share meaningful, focused content

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Don’t forget to put links to your profile everywhere. • Email signature • Blog • Website

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#10. Useful tools.

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Buffer. Best for: • Easy sharing of images, URLs • Scheduling tweets • Doing the above across multiple accounts • www.buffer.com

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http://www.buffer.com



Hootsuite. Best for: • Simple for single user to manage multiple accounts at once

• www.hootsuite.com

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http://www.hootsuite.com



Sprout Social. Best for: • Multiple users managing lots of accounts • Agencies • Companies with many profiles • www.sproutsocial.com

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http://www.sproutsocial.com



Tweepi. Best for: • Figuring how who to follow • Pruning inactive profiles you follow • www.tweepi.com

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http://www.tweepi.com



Twitter Counter. Best for: • Seeing follower growth at a glance • www.twittercounter.com

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http://www.twittercounter.com



Warble. Best for: • Google Alerts for Twitter • Receive alerts for keywords on Twitter • www.warble.co

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http://www.warble.co

@joshsteimle

Want more? @joshsteimle [email protected] www.mwi.com/blog

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the beginner's guide to twitter for cmos

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joshsteimle q

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digital marketing

tech companies

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breaking marketing news

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