the beginner's guide to social media!
TRANSCRIPT
onlinemarketing
beginner's workshop
Insight By:
Arjun kohli
Your fonts, logos,colors and imagesform a visualidentity for yourbrand.01
the action or business of promoting andselling products or services, includingmarket research and advertising.
(noun)
marketing
1. FOCUS ON YOURCUSTOMERS
2. BUILD YOURBRAND'S STORY
3. UTILIZE CONTENTMARKETING
3. GET YOUR BUSINESSFOUND USING SEO
Build your marketing strategyaround your customers.
Storytelling is one of the mostpowerful marketing tools.
Through creating qualitycontent, you build customertrust.
Search engines can connect youto new and relevant audiences.
what works best?
marketingcontent &strategy02
A brand identity is the face of your business. Determine key business goals.Your brand identity should helpfulfill them.Identify your customers.
brand identity
social mediamarketing online
traditionalmarketing
how the model translates
checklistBuilding a strategy
Brand awareness campaign
Demographic and
Developing a mission statement
Building audience personas
Framework for your content plan
Thank you.About Me
I’m a social media expert with extensive knowledge of existingand emerging new media platforms. My passion is helpingbusinesses cut through the noise on social media and getmaximum business value.
I focus on strategically growing communities and developingsocial audiences, fostering engagement, and driving web traffic.
www.arjunkohli.co.in@arjunkohli26