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Kristen Poborsky

Here is a quick beginner’s guide to Facebook marketing

Facebook is the world’s largest social network today and if you approach it correctly, it can be a goodsource of leads for your business.

Figuring out how to start with Facebook can seem overwhelming f or new or even the most seasonedmarketers. However if you are serious about getting in f ront of a larger audience you cannot overlook thepower of Facebook.

One thing to note, is that you need be realistic about your list growth on Facebook, it is a much slowerprocess than either Twitter or LinkedIn

1. Build Your Fan Base

No matter what business you own, what products or services you sell, you need to build a f an base. You needa certain number of f ollowers. How many you should have depends on your target market. A local roof ingcompany can do well with a thousand f ollowers while an e-cig company selling across the country would needf ar more.

To build a f an base, you need a business prof ile or page and then you need to engage your audience so theystart liking your page, eventually f ollowing you closely. You can get started by buying a f ew f ans which willautomatically set the ball rolling and more f ans will join in. Else, you can invest a f air f ew months to slowly getsome f ans.

Tip: Want to get more likes? Download your contacts and invite them to like your page. Make sure you havegreat content on your page bef ore you do this!

Tip: Continue to build your personal page with a miz of business and personal connections. You can and

should create a lists to segregate the two and be sure to invite both your personal and business connectionsto like your page.

2. Be Consistent With Your Content

Being visible is the key to marketing on any social platf orm. Like Twitter and LinkedIn, you need to beconsistently visible and not just to your f ans but on your personal page as well.

The more visible you are, the more f ans you are likely to generate.

Tip: Boost your most popular posts to get more visability.

Tip: Be sure to put your business posts on your personal and your business page. You never know whereyour engagement will come f rom. And if you can help someone somewhere you have made a dif f erence!

Tip: Be a good content curator, don’t just share your own stuf f , share content f rom other sources that maybe of interest to your f ans.

3. Be Engaging!

Share interesting content, create posts that will get responses, f ind and share popular content. All of these areimportant parts of building engagement with your audience. When you put content out there be sure to addyour own comentary, doing this can make a dif f erence between getting a response or none at all!

Engaging your audience is imperative if you want to reach out to more people and intend to make a posit iveimpact with your propositions.

Tip: Add your comments on currated content, don’t be af raid to say what you really think even if it iscontroversial. Having an opinion is okay but do remember to be polite!

Tip: Wondering what a post that is likely to drive more engagement looks like?

Check out this inforgraphic:

Explore more visuals like this one on the web's largest inf ormation design community - Visually.