The Art of Seductive Sourcing

Leveraging Social Media to Attract and Find

Passive Candidates

Andrew ChowAndrew Chow Founded

Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002

Table For Six since 2008

Education

Thames Valley University, UK

Business Awards

STB Business Award – Most Innovative Marketing Initiative award 2007

Spirit of Enterprise 2008

Successful Entrepreneur 2010

Certification

NLP Practitioner & Certified Life Coach

Forte

PR Strategic Counsel, Implementation & Monitoring

Social Media Strategy

Brand Management Consultancy

Personal Branding

Professional Affiliation

Approved NCSS Training Provider

WDA ACTA-certified

Asia Professional Speakers - Singapore

ProfileProfile

Andrew Chow a.k.a Ideasandrew

Social Networking

Facebook - http://www.facebook.com/#!/AndrewChowKokWah

Plaxo http://ideasandrew.myplaxo.com/

Linkedin - http://sg.linkedin.com/in/ideasandrew

Social Media Sharing

Flickr Collection - http://www.flickr.com/photos/ideasandrew/

Youtube Channel - http://www.youtube.com/user/ideasandrew

Slideshare - http://www.slideshare.net/ideasandrew

Podomatic - http://ideasandrew.podomatic.com

Social Blogging / Micro-blogging

Twitter - http://twitter.com/Ideasandrew

Wordpress – www.andrewchow.sg

Social Collaboration

Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew

Meet up - http://www.meetup.com/members/11966314/

More than 220 interviews/feature in 6 years from local / International media

Seductive Sourcing =

Social Recruiting

If Business can be done Socially, so can Recruitment!

Social Recruiting

“the process of sourcing or recruiting

candidates through the use of social

platforms as promotional and/or

advertising channels by employers

and recruiters”

- Wikipedia

Social Recruiting 101

Social Recruiting Culture

You don't have to be ‘recruiting' to be recruiting

Be social and professional at the same time

Share, not Sell the “company”

Weigh the pros and cons of different networks

Integrate social media with other recruiting

channels

Social Recruiting 101

4 Social Media Recruitment

Trend

What’s happening?

Go Mobile!

Social Media Recruitment Trend

Content : User > Original

Original

Co-created

User-generated

Social Media Recruitment Trend

Conversation : Listening > Talking

Social Media Recruitment Trend

Community : Niche > Mass

Social Media Recruitment Trend

4 Social Recruiting Tools

Where are the people?

Linkedin Talent Pool

Social Recruiting Tools

BranchOut

Social Recruiting Tools

Plaxo

Social Recruiting Tools

“Brand” Network

Social Recruiting Tools

Social Recruiting Game Plan

Quick Nuggets for Strategy | Channels | Message

Strategy

Social Recruiting is online Employer Branding

Focus on Target Audience

Narrowing instead of Broadcasting

Social Recruiting Game Plan

Channels

No One size Fits all

Where to find who?

Too few Channels for too Long

Are we casting our net far enough?

Advertising vs Advocating

Are our staff helping out in recruitment?

Social Recruiting Game Plan

Message

Use the Right Social Tone for Gen Y

Engage other Influencers

Encourage more conversation

Social Recruiting Game Plan

7 Social Recruiting

Best Practices

Due diligence requires more work than you think

Social Recruiting = Employer Branding

Social Recruiting Best Practices #1

Corporate branding on Twitter

Social Recruiting = Employer Branding

Social Recruiting Best Practices #1

Make it fun on fan page & blog

Social Recruiting = Employer Branding

Social Recruiting Best Practices #1

Standardize you Company Name on Linkedin

Study the candidate’s

connections and network

Social Recruiting Best Practices #2

Who

What

Where

When

Analyze Candidate’s Recommendations

Who

What

When

Social Recruiting Best Practices #3

Research on Status and Update

“My boss is a dumbass!”

“It’s Monday and I am already thinking about

TGIF”

“Hate to manage our road show this weekend,

it’s a bloody waste of time!”

Social Recruiting Best Practices #4

Request Social Portfolio

Social Recruiting Best Practices #5

Thought Leadership

www.quora.com

Request Social Portfolio

Social Recruiting Best Practices #5

Thought Leadership

www.smashwords.com

Request Social Portfolio

Social Recruiting Best Practices #5

Creativity

www.pinterest.com

Request Social Portfolio

Social Recruiting Best Practices #5

Marketing

Request Social Portfolio

Social Recruiting Best Practices #5

Training & Development

www.slideshare.net

Request Social Portfolio

Social Recruiting Best Practices #5

Marketing Communications / Public Relations

www.twitter.com

Administer Online Test

Social Recruiting Best Practices #6

www.proprofs.com

Manage your conversation

1. Experiment with social media

2. Make a plan

3. Listen

4. Be transparent & honest

5. Be personable and act like a person

6. Contribute in a meaningful way

7. See criticism as an opportunity

8. Be proactive

9. Accept you can’t do it all yourself – TEAMWORK!

10. Develop other Advocates within your network

Social Recruiting Best Practices #7

Questions and Answers

Let’s chat!