the art and the science of moderating discussions
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The art and the science of moderating online discussions23 February 2012
Presenter
Ray PoynterExecutive Vice President
MC
Daniel Alexander-HeadVice President Marketing
The webinar will start at 3pm UK time
The art and the science of moderating online discussions23 February 2012
Presenter
Ray PoynterExecutive Vice President
MC
Daniel Alexander-HeadVice President Marketing
Agenda
1. Types of discussion
2. The aims of moderation
3. Key strategies
4. The link between analysis and moderation
5. Five Tips
Types of Discussions
Naturally Occurring
Social networks
Microblogging
Interest communities
Comment fields
Review sites
Chat in games
Purposed Discussions
Online Focus Groups
Bulletin Board Focus Groups
Post Survey Forum
MROCs
Community Panels
3 Key Distinctions
1. Synchronous vs Asynchronous
2. Time
Short (1 to 2 hours)
Medium (1 to 7 days)
Long (1 to 12 weeks)
3. Process
Every member comments on every question
Discussion model
OLFG and BBFG
Plenty of notes already exist
Have a detailed discussion guide before you start
Basic model = question and answer– 2 moderators for OLFG
Advanced model– Homework
– Sub-groups
– Creative tasks
– Collaborative tasks
– Blogging, commenting, and tagging
MROCs Community Panels
Community Discussions
Survivor Bias & Community
Moderation
Because it has usually worked in the past does
not mean
1. It is the best way
2. It is better than the way others are moderating
3. It will work for other people (there may be
things you are doing you are not aware of)
4. It will work for you in the future
Day Target Tasks
1 Welcome and
context setting
Describe family and do a pantry audit, ideally with photos
2 Reasons for multi-
pack storage
Why do we have multiple packs of some items in the home?
Explore types of food, retailer vending, faster usage, stand-by,
long shelf life
3 Items not in multi-
pack storage
What sorts of items would you not have in multiple packs in
your home? Probe why?
Explore whether other types of people might have them,
what types?
4 Types of pasta There are many types of pasta, in terms of content, shape,
and cooking time. Why might some people have more types
in their pantry than others? What sorts of people have what
sorts of pasta, and bigger and smaller ranges.
5 4 pasta proposals Here are four ideas that are being reviewed for pasta. What
are you thoughts about them. Explore likes, dislikes,
suggestions, and user stereotypes.
Preparation
Highlight what
you want
Lists
Audits
Stories about themselves
Start Simple
Highlight what
you want
Deal with off-topic
posts quickly
Keep members
busy
Keeping the discussion busy
Probe
Throw topics open to the crowd
Praise new posts
Email/message/sms people to start/return
Highlight what
you want
Deal with off-topic
posts quickly
Keep members
busy
Provide alternative
space for members’
topics
Reward ‘good’
behaviour
Stamp on
abuse
Safety and Ethics
Client, member, and researcher safety
Dealing with abuse
Codes of conduct
Data protection legislation
Other legislation
– Children and other vulnerable groups
– Gambling and lotteries
– Distance selling
Analysis and Moderation
Narrative
Link findings to text
Member checking
Tag and code
Start at start
Model CAQDA
5 Top Tips
1. Most research discourses will be with the moderator
2. Have a clear plan, a community version of a focus group discussion guide
3. Intervene enough to direct the conversation and to create the right depth of response
4. Email/message/SMS people at start and when more feedback required
5. Start the analysis at the beginning of fieldwork
Thank You
Q & A
Ray PoynterExecutive Vice President
Daniel Alexander-HeadVice President Marketing