the agile dilemma: applying christensen's work to the agile movement

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www.davisbase.com @davisbase © 2013 Davisbase Consulting, LLC The Agile dilemma How Disruption May Come to the Ultimate Disruptive Influence Agilepalooza, December 2013

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Agile fancies itself as the ultimate "disruptive influence," tossing aside decades of entrenched processes and methodologies. The term "disruptive technology" comes from Dr. Clayton Christensen, in his book, "The Innovator's Dilemma." If the book is to believed--and it was voted as one of the five most influential business books of all time by "The Economist--then disruption comes to every market, always. So what will disruption look like to Agile? Originally presented at Agilepalooza Austin, these slides accompanies remarks by Russ Fletcher, Managing Director of Davisbase Consulting. Fletcher suggests two areas of concern for agilists--narrow market definition and Agile "purists."

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Page 1: The Agile Dilemma: applying Christensen's work to the Agile movement

www.davisbase.com @davisbase

© 2013 Davisbase Consulting, LLC

The Agile dilemma How Disruption May Come to the

Ultimate Disruptive Influence

Agilepalooza, December 2013

Page 2: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

PresenteR• Russ FletcherVice PresidentFederal Agile Practice ManagerDavisbase Consulting

• 20+ years of IT management experience

• Agile coach and trainer of 1000’s of students over the past four years

• Practice leader for Agile adoption in US federal government

• BS, MIT; MBA, Brigham Young University

Page 3: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

agile evangelism

(…this is my kitchen!)

Page 4: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

Topics for today

• Concept of successful business disruption

• How Agile provided a disruption

• Why that should be a concern for the Agile community

• Where do we go from here?

Page 5: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

dr. clayton Christensen

• Professor, Harvard Business School

• Five-time recipient of the McKinsey Award, given each year to the two best articles in the Harvard Business Review

• Rated top “thinker” in the world in 2013 and 2011, according to Thinkers50, a global ranking of management thinkers published every two years

Page 6: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

the innovator’s dilemma

• Global Business Book award as best business book on 1997

• In 2011 voted by The Economist as one of the six most important business books ever written

• Introduced the concept of “disruptive technology”

Page 7: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

disruptive technology

“Disruptive innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.”

www.claytonchristensen.com

Page 8: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

Perf

orm

an

ce M

easu

re

Time

Existing MarketLeader

Disruptive MarketEntrant

Actual Needs of Market

effects of disruption

Page 9: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

Fu

ncti

on

ality

Time

Point-and-ShootCameras

Cameras onCell Phones

DigitalPhotography

example

Page 10: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

repeated pattern• Large steel mills disrupted by “mini mills”

• Steam-and-pulley front loaders disrupted by hydraulics

• Enterprise software vendors disrupted by open source

• The repeated and ongoing disruption in computer storage

• Hard drives to floppy disks to thumb drives to cloud to ...?

• “...the fruit flies of the business world...”

Page 11: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

CHRISTENSEN’S CONCLUSION

Companies and technologies thatdo not pay attention to

disruptive influencesare bound to be damaged or replaced by those influences.

Companies and technologies thatdo not pay attention to

disruptive influencesare bound to be damaged or replaced by those influences.

Page 12: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

So what’s the big deal?

Page 13: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

Problem #1: Market definition

• Why did no railroad companies become airline companies?

• They defined themselves as railroad companies, instead of transportation companies

• What market does Agile serve?

Page 14: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

problem #2: purists

• Why do people rigidly adhere to methodologies even when they know that there are better options?

• “You’re not Agile if you don’t ___________.”

• Scrum purists: no “Scrum-but...”

• Lean purists

• XP purists

Page 15: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

Perf

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an

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easu

re

Time

agile disruption

Waterfall

ITIL

EVM

RUP

CMMI

???

Lean principles

Scrum

XP

Lean SW Dev.

SAFe

Kanban?

Page 16: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

Perf

orm

an

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easu

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Time

AGILE VS. PROJECT MANAGEMENT

PMBOK v.1

PMBOK v.3

PMBOK v.2

PMBOK v.4

PMBOK v.5

???

Scrum

CSM

PMI-ACP

ICAgile

???

Page 17: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

what’s next for agile?

• Distributed open source teams?

• Expand beyond software development?

• Radical Management, by Stephen Denning

• The self-organizing corporation? The flash-mob business?

• Rewrite/adapt/extend the Manifesto?

Page 18: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

spiritual agile manifestoWe are uncovering better ways of becoming spiritual

by living that way and helpings other to live that way too.Through our work we have come to value...

People and families over programs and sermonsActual service over good intentions

Caring for the poor over charitable donationsAdapting our doctrine over blind faith

While there is value to the items on the right, we value the items on the left more.

Page 19: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

‣Don’t get trapped as a purist

‣Expand your knowledge horizon beyond your particular flavor of Agile

‣Broaden the market definition

‣ Inspect and adapt always. In other words...

Evolve or die by disruption!

Your Call To Action

Page 20: The Agile Dilemma: applying Christensen's work to the Agile movement

© 2013 Davisbase Consulting, LLC

www.davisbase.com @davisbase

THANK YOU!

•www.davisbase.com :: 877-DAVIS-10

• @davisbase

• Davisbase Consulting

•#BecomingAgile - Blog - Webinar Series - Newsletter

•Presenter [email protected]

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