the agile business manifesto
TRANSCRIPT
THE AGILE BUSINESS
MANIFESTOagilebusinessmanifesto.com
We are living in a time of exponential change. A time of rapidly shifting contexts for every
organisation. We believe that it is time for a new type of business, defined by a new set of
principles.
Over fifteen years ago the Agile Manifesto gave us a blueprint for a better way of developing
software in the digital world. Inspired by those twelve conventions, we’ve developed a set of
principles that define a new operating system for the truly agile organisation. This is about doing
better business in the complex adaptive environment that we all recognise today.
It’s time to reinvent how business works.
This is the Agile Business Manifesto
agilebusinessmanifesto.comagilemanifesto.org
ONE
Our highest priority is to satisfy the customer through early and continuous delivery
of valuable software
The primary orientation is towards customer need
delivered through constant improvement of customer
experience
AGILE MANIFESTO PRINCIPLE:
AGILE BUSINESS PRINCIPLE 1:
TWO
Welcome changing requirements, even late in development. Agile processes harness change for
the customer's competitive advantage
Strategies and tactics are highly adaptive and responsive, and change
is welcomed
AGILE MANIFESTO PRINCIPLE:
AGILE BUSINESS PRINCIPLE 2:
THREE
Deliver working software frequently, from a couple of
weeks to a couple of months, with a preference to the
shorter timescale
Iterative, sprint working delivers customer value
through continuous progress and momentum
AGILE MANIFESTO PRINCIPLE:
AGILE BUSINESS PRINCIPLE 3:
FOUR
Business people and developers must work
together daily throughout the project.
Effective cross-functional collaboration, supported through clear
intent, is critical for success
AGILE MANIFESTO PRINCIPLE:
AGILE BUSINESS PRINCIPLE 4:
FIVE
Build projects around motivated individuals. Give them the environment and
support they need, and trust them to get the job done
.
Build companies with motivated individuals.
Empower teams to deliver through a flexible working environment characterised by trust and comfort with
dissent
AGILE MANIFESTO PRINCIPLE:
AGILE BUSINESS PRINCIPLE 5:
SIX
The most efficient and effective method of
conveying information to and within a development team is
face-to-face conversation..
Bureaucracy and politics are minimised, co-location
and face-to-face communication maximised,
wherever possible
AGILE MANIFESTO PRINCIPLE:
AGILE BUSINESS PRINCIPLE 6:
SEVEN
Working software is the primary measure of progress
.Working outputs are the
optimum measure of progress and success
AGILE MANIFESTO PRINCIPLE:AGILE BUSINESS
PRINCIPLE 7:
EIGHTAgile processes promote sustainable development. The sponsors, developers, and users should be able to
maintain a constant pace indefinitely.
Agile business supports relentless and sustainable innovation and progress. Change and iteration is
constant, and the pace of progress never slows
AGILE MANIFESTO PRINCIPLE:
AGILE BUSINESS PRINCIPLE 8:
NINE
Continuous attention to technical excellence and
good design enhances agility
Technical excellence and good design are central to maintaining
pace and agility
AGILE MANIFESTO PRINCIPLE:
AGILE BUSINESS PRINCIPLE 9:
TEN
Simplicity--the art of maximizing the amount of work not done--is essential
Minimise wasted effort, duplication and
resources
AGILE MANIFESTO PRINCIPLE:AGILE BUSINESS
PRINCIPLE 10:
ELEVEN
The best architectures, requirements, and designs
emerge from self-organizing teams
The best results emerge from small teams with a high
degree of autonomy
AGILE MANIFESTO PRINCIPLE:
AGILE BUSINESS PRINCIPLE 11:
TWELVE
At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior
accordingly
Continuous improvement is achieved through
embedded reflection time, and behaviours and culture that support
learning
AGILE MANIFESTO PRINCIPLE:
AGILE BUSINESS PRINCIPLE 12:
More detail on the Agile Business Manifesto including a roadmap to
becoming a truly agile organisation, and the ‘how’ of digital
transformation, will be published in our new book on April 3rd, 2017
(Kogan Page).
@neilperkin @peterjabraham
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