the ad club 2010 presentation
DESCRIPTION
New Self-adhesive films in actioTRANSCRIPT
Transforming Environments with Self-Adhesive FilmsTransforming Environments with Self-Adhesive Films
The Ad Club 2010
Who is FLEXcon? Who is FLEXcon?
Vast line of unique substrates, primers, adhesives and liners
Flexible manufacturing capabilities
Customer driven solutions Application specific Value placed on trust,
teamwork and long-term relationships with customers
Mutual success by working together and sharing expertise to create innovative applications
A Global Leader in Self-Adhesive Films
Innovations in Self-AdhesiveInnovations in Self-Adhesive
No-label look Squeeze Unique
Transforming Products
Shelf Top Channel Talker
Innovations in Self-AdhesiveInnovations in Self-AdhesiveTransforming Shelves
Innovations in Self-Adhesive Innovations in Self-Adhesive Transforming POP Displays
TRANSFORMING
TRANSFORMING
ELEMENTS
ELEMENTS
Innovations in Self-AdhesiveInnovations in Self-AdhesiveTransforming Windows
Same building, different brandSame building, different brand
The Mutual of Omaha storyThe Mutual of Omaha story
Used their own asset Local event promotion
• Perceived association with the Olympics
Employee areas decorated• Community pride
• Buzz was unbelievable and valuable
Innovations in Self-AdhesiveInnovations in Self-AdhesiveTransforming Unique Outdoor Surfaces
Innovations in Self-Adhesive Innovations in Self-AdhesiveTransforming Floors: Sales lift + 7-16%
Innovations in Self-AdhesiveInnovations in Self-AdhesiveTransforming Carpet
Station DominationStation Domination
Change the environmentChange the environment
Brand activation in non traditional spacesBrand activation in non traditional spaces
Envelopes the Visitor in the Themeand Creates Emotional Connection
Creating Branded Zones byCombining Multiple Applications
Transforming one spaceTransforming one space
Change the spaceChange the space
Counters & Table TopsCounters & Table Tops
Self Adhesive Gripper
Fully wrapped counterFully wrapped counter
Transforming shelves Transforming shelves
Before After
New Products to Create At-Retail Branded ZonesNew Products to Create At-Retail Branded Zones
Transforming Surfaces with FLEXmark® floor art™Transforming Surfaces with FLEXmark® floor art™
Before:
Transforming Surfaces with FLEXmark® floor art™Transforming Surfaces with FLEXmark® floor art™
Moving the shopper with FLEXmark® floor art™
Inspiring the shopper with FLEXmark® floor art™
Strengthening Relationships with FLEXmark® floor art™
FLEXmark® floor art™ Features & BenefitsFLEXmark® floor art™ Features & Benefits
Transforms Large Surface Areas Creates branded zones
in-store Enhances the
shopper’s experience• Emotional connection to
the brand and retailer
Durable Subsurface printed Meets ASTM D
2407 D standard for non-slip surfaces
Installation – Multiple Options Can be just like tiling a floor Larger sheets available
FLEXmark® floor art™ Features & BenefitsFLEXmark® floor art™ Features & Benefits
Accomplish Branded Zones to Meet Marketing ObjectivesAccomplish Branded Zones to Meet Marketing Objectives
Enhance the Shopper’s Experience and Create Connection to Brand
Empower the retail environment Prolong lingering time Create emotional connection to
brand Strengthen shopper’s
relationship with brand Give brand an edge over the
competition
Same space, different brandSame space, different brand
Floorart in EuropeFloorart in Europe
FloorartFloorart
Floorart in ActionFloorart in Action
Blondies LV, NVBlondies LV, NV
Blondies afterBlondies after
Blondies: AfterBlondies: After
PrototypePrototype
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Thank you!Thank you!
Michael ChevalierNew Business Development Manager
FLEXcon
(402) 991-0011
Jodi SawyerProduct Manager
FLEXcon
(508) 885-8262
Providing Solutions in Self Adhesive Films