SOCIAL

MARKETING guide to

MEDIA

absolutethe

Dani

SOCIAL MEDIA IS NOT A TREND.

Dani

Social media

Dani

LANGUAGE.was another

Social media are computer-mediated tools that allow people to create, share, or exchange information

, career interests, ideas, and pictures/videos in virtual communities and networks. Social media is defined as

"a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,

and that allow the creation and exchange of user-generated content.

Relationship

Volumes WOM Evaluate Lure

Exposure Brand SalesPrestige

Dani

choosing the right social media platfom.

Dani

Dani

BE SELECTIVE. START SLOW. Your early foray into social media might seem a bit daunting and it

can indeed quickly overwhelm you if you try too much, too soon.

Don’t make this mistake.

There’s no need to dive headlong into a long list of networks,

or even the top four, right out of the gate. Pick just one or two. Each will have a learning curve, but none is so complex that you won’t

be able to grasp the basics and begin.

Naturally, the question on your mind now is,

which social media networks make the most sense for you?

The answer: the networks your customers prefer.

Dig in a bit to find out which networks they’re using.

Visit their websites. Or simply ask them.

Identify a handful of companies in your space that are active in online marketing. Visit their sites. Do they have social media icons?

Click through to their social media pages. Do they have sizable followings? Is there a lot of activity there or do things look a bit static?

You want to be where the conversations are happening.

After looking into several competitors, it won’t be hard to figure out where the action is. Join the crowd. Get started with the one or two networks where you’ve determined competitors and the market at large are connecting.

Dani

FIND OUT WHERE PEOPLE CONNECT.

Dani

In social media, the word “listen,” really means “look.” Translation: though it’s tempting to being posting immediately, you’ll do yourself a world of good by observing how others behave and interact.

You’ll pick up on nuances of the network. You’ll form conclusions about what is good and bad protocol.

There’s no formula for how long or how much listening you should do, but you will indeed learn a lot by watching from the sidelines to begin with.

Listen.

ENDORSE. Endorsing other people’s updates may be slightly

less significant than sharing, but it’s thoughtful

and won’t go unnoticed. It’s also easy and can be

done with just a click.

Don’t endorse every update you read, but do it

when you mean it. You’ll find plenty of content and

comments worthy of a click.Dani

SHARE.

Dani

The best thing you can do to build relationships via social media is to share the content you discover and enjoy. Social media is very much reciprocal. Social media experts often claim as much as 80% of your updates should be shares. I don’t wholeheartedly agree, but do suggest thoughtful sharing is a regular and large part of your social media activity.

DON’T PITCH PRODUCTS.

Dani

If you want to buy advertising on social media, do it.

Most will accommodate you and many are quick to

attest to its effectiveness. However, outside of the

“sponsored” opportunities some social media offer,

relentless sales messages are not tolerated.

The more you pitch your products and services,

the more you’ll be rejected.

BE REAL.

Your digital presence is not a veil.

Don’t try to be anything other than yourself on social media.

Write as you would speak. hen you let the authentic you come through you will attract the right people, make the right connections, and

ccomplish what social media is really for: building relationships.

Dani

Every bit of information will be strung together a series of various cognitive and emotional

impression of memory ,Like on social media , the majority of people to share a variety of emotions.

Dani

Brand is the user’s emotion

Dani

how it work ?

Dani

#1: Analyze Past Content to Improve Posts.

Use BuzzSumo to leverage the data of what has already been successful in terms of social sharing.

#2: Optimize Visual

Dani

Real Real-Time Engagement

One of the key strategies marketers need to implement in 2016

is faster response times. Thanks to advances made to social

listening and automation tools, if you’re not quick

to respond one of your competitors might be. Social media is moving

fast, and if your business has a presence on any of the platforms

then you’re expected to keep up.

Live Streaming VideoSocial media allows for communication between

brands and customers, but live stream goes a

step further, revealing a much more authentic side of

your business. It’s unedited, unfiltered and shows that

you’re not just reading off of a cue card. Both Periscope

and Meerkat allow you to broadcast a live stream of the

world around you.

#3: Create a Social Media Channel Plan1. The Persona (Who are you specifically targeting? Please choose one.)

2. The Goal (Is it a sales goal, cost-savings goal or are you trying to create a better customer experience?)

3. Primary Content Type (Textual, video, infographics?)

4. Structure (What does a general post look like?)

5. Tone (Playful, sarcastic?)

6. Channel Integration (How will this channel work with your other channels for maximum impact?)

7. Desired Action (What user behavior do you want to achieve?)

8.Editorial Plan (Every channel needs its own editorial calendar.)Dani

#4: Deliver Content Consistently.

One of the best ways to grow your following and increase

engagement on social media is to be there consistently. The first step is to put the right systems in

place to keep your posts relevant, interesting

and valuable for your audience.

Dani

Dani

#5: Use Hashtags Strategically

stop random acts of hashtaggingand use a good hashtag

to tie all of the pieces of your campaign together.

Use a hashtag that is easy to spell and easy to remember.

To make sure your hashtag isn’t already being used for something else,

check for it on all channels prior to using it for your campaign. Once

you create your hashtag, follow and join the conversation!

Dani

#6: Give Context to Pinnable Images

make sure your readers know “what’s in

it for them.” Take a look at the images

below. They’re two separate

styles of blog graphics for the SAME article. The top photo makes sense when it’s seen on the blog itself.

However, when you take the photo away from the post,

there’s no frame of reference for it.

Dani

#7: Become a Resource on Facebook

Build a page your customers would enjoy and then use that platform

to delight them. Deliver posts that educate, entertain,

inspire andinform to reach a wide Facebook audience.

Dani

#8: Manage Time EffectivelyEven if you have a good idea of where you’re spending the bulk of your time, you may often feel there simply aren’t enough hours in your day. Getting a handle on time

management is a huge challenge for business owners.

Try a time-tracking tool like RescueTime to improve your daily productivity and

devote more time to the areas that need it

most.

#9: Target Website Visitors with Social Ads

For example, to target your website visitors on Facebook,

display “page like” ads and encourage them

to become fans.

This currently costs us 15 cents per fan. In return,

we get a relevant fan and another place to reach our audience.

Dani

end.