T H E 9 B E S T WAY S T O M A R K E T Y O U R F U N D R A I S I N G E V E N T

B Y M AT T K U P E C

Fundraising is the process of gathering voluntary contributions, mostly money, or other resources from individuals, businesses, charitable foundations, or governmental agencies.

In order for you to reach your goal, you are going to need to think outside the box.

With our modern day digital age, people are able to get information within milliseconds.

Presenting an online marketing campaign is probably the best way for you to market for a fundraising event.

Here, you will see nine of the best fundraising ideas that you can leverage to your community.

These tips will help guide you is promoting and publicizing your cause and event to a wide variety of people.

1 . C O N TA C T T H E L O C A L M E D I A

Try to get in touch with an editor of a newspaper or producer at a radio station or television station.

See if they will be able to advertise for your fundraising event

2 . S E N D M A S S E M A I L

A great way to raise a lot of attention in the quickest way possible is by creating a standard marketing email that can be replicated and generated to a large group of people.

3 . P R I N T A D V E RT I S I N G A N D F LY E R S

• This is probably one of the most standard ways of getting the message out there.

• Keep in mind this process does take time.

• This approach is somewhat beneficial depending on the location.

• One huge benefit is that you can personally pitch the event to those around you and spread the idea through word of mouth. \

4 . TA B L I N G A N D B A N N E R A D S

• Try and do this at professional events or populated locations where you can personally discuss the event to its fullest.

• When you send certain people, make sure they have strong personalities and are well briefed on the overall logistics of your fundraising event.

5 . C R E AT E A FA C E B O O K PA G E

Be consistent with the page. Make sure people are aware of the page as a purpose rather than a distraction.

Try and use Facebook to reach out to a large group and gage the number of people you can expect based on the activity.

6 . C R E AT E A V I D E O

7 . T W I T T E R

Similar to Facebook, you want to leverage twitter at its fullest.

Share videos, articles, and quotes that can update the time and date for your event.

8 . A D V E RT I S E S P E A K E R S A N D P R E S E N T E R S

Make sure you highlight those that are presenting at your event.

This can oftentimes become a strong marketing point for you to push to gain more interest.

9 . L E V E R A G E Y O U R C O N N E C T I O N S Best way to reach a mass group is by tapping you're the ones that you know first.