Social Networking is now the MOST POPULAR activity online.

wtf?

close the gap

feel the power

every customer is a reporter

communication advances start out positive and then

become...

commoditized monsters

mobile

do we want the social or the media?

big, important question....

5 dangerous social media

realities

we’re strategizing

wrong

What’s my Twitter Strategy?

What’s my Twitter Strategy?

the tools always change

Share of search in 1999

we’re integrating

wrong

an ingredient not an entree

know, like, trust

preaching to the choir

social media is the tiebreaker

we’re executing

wrong

The difference between Helping and Selling is just TWO LETTERS.

You EARN the right to promote.

answer the social phone before making cold calls

keep your antennae up

the opportunity economy

social media is slow

we’re staffing wrong

typing used to be a job. now it’s a skill

same thing with the telephone

listening

responding

creating

analyzing

strategizing

get more antennas

every employee is in marketing

we’re measuring

wrong

there’s no magic number

activate, don’t collect

strategy

integration

executionstaffing

measurement

we’re doing it wrong because we’re doing it lazy

Nobody promised us Social Media would be EASY.

Just that it would be AWESOME.

and so are you.

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J a y B a e rS o c ia l M e d ia S t r a t e g is tC o n v in c e a n d C o n v e r t . c o mN o w R e v o lu t io n B o o k . c o m@ja y b a e r