the 3 metrics you need to know for major success

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The 3 Metrics You Need to Know for Major Success

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Page 1: The 3 Metrics You Need to Know for Major Success

The 3 Metrics You Need to

Know for Major Success

Page 2: The 3 Metrics You Need to Know for Major Success

Numbers should always be a top priority for you and your business.

Page 3: The 3 Metrics You Need to Know for Major Success

We’re all about metrics

-that’s sort of the same thing as numbers, in a cooler, more hip business-

speak sense-

and helping businesses better establish proper numbers so they can generate higher revenue.

Page 4: The 3 Metrics You Need to Know for Major Success

Here are the 3 most critical numbers to your business and success. 

Page 5: The 3 Metrics You Need to Know for Major Success

Your Cost Per Acquisition (CPA)

Your Average Order Value (AOV)

Your Customer Lifetime Value (CLV)

123

Page 6: The 3 Metrics You Need to Know for Major Success

These 3 little terms are the very LIFEBLOOD of what you do!

Page 7: The 3 Metrics You Need to Know for Major Success

If your sales funnel is in place and you’re getting a significant amount of leads, but not making a profit, one of these numbers is most likely out of order.

Page 8: The 3 Metrics You Need to Know for Major Success

It is usually the CPA vs the AOV.

Example - If you’re spending $2.00 to acquire a customer, but on average that customer is only spending a $1.00 with you, that’s a proven formula for going out of business fast.

Page 9: The 3 Metrics You Need to Know for Major Success

You might be able to make up the difference over time in the CLV.

Most businesses are not set up to take a hit for a long period of time though. 

Page 10: The 3 Metrics You Need to Know for Major Success

With the expenses of running a business they can’t keep their head above water while waiting for long-term revenue to come in.

Page 11: The 3 Metrics You Need to Know for Major Success

Good, solid, thriving businesses leave money on the table because they simply do not know what the metrics are.

Or how to change them for the better.

Page 12: The 3 Metrics You Need to Know for Major Success

Now you may be asking, “Conversion rate is what it’s all about, right?”

Actually, when it comes to these 3 metrics conversion rate is the least important.

Page 13: The 3 Metrics You Need to Know for Major Success

Here’s a case study explaining why.

Page 14: The 3 Metrics You Need to Know for Major Success
Page 15: The 3 Metrics You Need to Know for Major Success

Here are some conversion numbers from a campaign we ran for a client.

(Name blurred for privacy)

Page 16: The 3 Metrics You Need to Know for Major Success

As you can see, we only pulled a 2.5% conversion rate and that’s usually nothing to brag about.

HOWEVER…

This same campaign resulted in a whopping $111,000 in collected revenue and $300,000 of contracted income – all from a measly 2.5% conversion rate.

Page 17: The 3 Metrics You Need to Know for Major Success

Even though the conversion rate was not spectacular, the return on investment (ROI) was more than satisfactory.

Why?

The metrics were known.  

Page 18: The 3 Metrics You Need to Know for Major Success

When it comes to your business, it doesn’t matter if you’re converting at .02% or 2% or 20%.

If you’re metrics aren’t in line, you’re headed down a slippery slope that could end poorly.

Page 19: The 3 Metrics You Need to Know for Major Success

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