the 10 most influential global brands on linkedin [infographic]
DESCRIPTION
Revealed: Europe’s most influential brands on LinkedIn The most influential content is the content that audiences make use of every day: that equips them to be better at what they do, get closer to what they want in life and demonstrate what they are about. For the first time, LinkedIn has quantified the brands that generate the greatest awareness and engagement through the professionally relevant content that they share – and revealed the secrets of Europe’s most influential brands. From the UK it’s The Financial Times and Ernst & Young; in France it’s Capgemini, L’Oréal and LVMH; SAP, Siemens and Deutsche Bank take the lead amongst German brands, whilst Shell, Phillips and Rabobank are the most influential voices in The Netherlands. Red Bull dominates amongst Austrian brands, with OMV and OSCE filling out the top three. And from Switzerland there’s the World Economic Forum, ABB and Roche. Our ranking of the most influential brands uses the LinkedIn Content Marketing Score: a tool for quantifying how marketers’ content efforts stack up against their competitors, and generating recommendations for how they can keep doing better. It’s clear that no one category dominates when it comes to sharing content that makes a difference. Media brands rub shoulders with luxury marques, business consultants, tech specialists and FMCG leaders. What all have in common though, is an understanding of where they can genuinely add value to audience’s lives – and a commitment to adding that value on a continual basis. They meet professionals’ need to be in the know through frequent updates on their industry and the sharing of relevant insights from third parties; they are committed to original content that is tailored to specific audiences’ needs, and they make themselves a part of the conversations their audiences care about. Of the European brands, four (World Economic Forum, Financial Times, Capgemini and McKinsey & Company) feature in the global top 20 topped by Forbes magazine, with the World Economic Forum at number two. Scroll down for our Infographic with more detail on Europe’s and the world’s most influential brands.TRANSCRIPT
World Economic Forum
Switzerland
ABB
Roche
Content Marketing ScoreThe World's Top Content Marketers:
Top 10 Global Best-in-Class Content MarketersBased on global Content Marketing Score for 2014
Leading International Content MarketersBased on global Content Marketing Score for 2014
as Measured by LinkedIn's Content Marketing Score
A score that quantifies and benchmarks the influence companies have on LinkedIn through their content marketing.
Content Marketing Score based on LinkedIn global active members in April 2014
United States
#1
#2
Inc. Magazine
#3
#4
Salesforce
#8
Financial Times
#5#6
#7
Mashable
#10
#9
Brazil
Forbes Magazine
JapanFrance
Netherlands
Indonesia
India
Singapore
United KingdomCanada
Germany
AustriaSwitzerland
Hong Kong
Malaysia
Australia
United States
Microsoft
Inc. Magazine
Canada
BlackBerry
Four Seasons Hotels and Resorts
Queen’s School of Business
United Kingdom
Ernst & Young
Brazil
AmBev
Petrobras
BP
ValeFinancial Times
France
LVMH
L'Oréal
Capgemini
Australia Germany
Deutsche Bank
Siemens
SAP
Commonwealth Bank
CPA Australia
BT Financial
Austria
OSCE
OMV
Red Bull
Malaysia
AirAsia
AET
Singapore
DBS Bank
Flextronics
Netherlands
Rabobank
Philips
Shell
Hong Kong
Indonesia
Talisman Energy
Club Bali Resorts
Japan
Rakuten
Nissan Motor Corporation
Toshiba Corporation
Cathay Pacific Airways
Shangri-La Hotels and
Resorts
TataConsultancy
Services
India
Wipro
HCL Technologies
Learn more about the Content Marketing Score.