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A Web + Mobile Social Media Platform on Fashion for Discovery of Tokyo's up-to-date Fashion Scene in English and Other Languages Planning Sheet v1.30 Handle with Care Gohsuke Takama, Tokyo, Japan, 2008-2009

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Page 1: TGC  Planning Sheet 1.30

A Web + Mobile Social Media Platform on Fashion for Discovery of Tokyo's up-to-date Fashion Scene in English and Other Languages

Planning Sheet v1.30

Handle with Care

Gohsuke Takama, Tokyo, Japan, 2008-2009

Page 2: TGC  Planning Sheet 1.30

Initial InspirationAs well as singer Gwen Stefani sung a song "Harajuku Girls" and Paris Hilton went for shopping spree at Shibuya 109, tourists from EU, USA and Asian countries are strutting the streets of fashion spots in Tokyo concentrated in Harajuku, Omotesando and Shibuya area. They may know artist Takashi Murakami collaborated with Louis Vuitton. They've heard about names of fashion spots in Tokyo and names of brands like A Bathing Ape or Hysteric Glamour.

Tourists want to make travel plans before coming to Japan. But Google or Yahoo! won't pull up good results in English or European languages for tourists. Most of those results don't explain where to go and what's in-trend now with detailed information. Fashion blogs like FashionTribes or IamFashion keep writing how trend setter Tokyo's fashion scene is like. But famous The Sartorialist hasn't come to Japan yet. Tourists may find kitsch gothic lolita pictures instead. But what tourists look for is the stuff they can wear or apply, not such kitsch stuff for kids.

On the street of Harajuku and Shibuya, tourists wander around randomly. They try to find clothing shops, hair salons or nail salons that employ the prize winner of some nail art contest in London. But they possibly stuck at familiar brands like Prada, Dior or D&G. Because they could not find a good Tokyo fashion shopping guide book in English that covers the trendy spots in detail.

Hidden treasures are sitting on the shelf of back street shops. Tourists need to get a map and guidebooks in English to get to the location. How can they find treasures without such tools?

Mix'n Match is an important element of overwhelmingly detail indulged Tokyo's fashion as Gwen Stefani pointed out in the song. Mix'n Match requires certain degree of know-hows. Number of fashion magazines published in Japan every month exceed 40. Those magazines teach Japanese women and men how to dress, make-up, style hair, and apply nail arts. These know-hows are still hidden wisdoms for fashionistas in the many countries outside of Japan. How can they find these wisdoms?

Page 3: TGC  Planning Sheet 1.30

Concept

• Web + Mobile Fashion Social Media Platform that is: • to provide visual content with text in English and other

languages on Tokyo's "fashion trend" and "beauty know-how" for the fashion consumers in UK, USA, EU and other countries through the Web and iPhone / Android type mobile devices. (21 Million iPhones sold by May 2009)

• to democratize traditional fashion media by providing supportive internet media platform for emerging new fashion designers and international class brands from Tokyo (+other key fashion cities abroad = future idea).

• to provide Visual Viral Marketing platform to trigger expansive free flow of discovery between Consumers and Suppliers/Designers on new trends and products.

• to provide User Generated, Creative Commons licensed fashion photos and content to use for fashion bloggers world wide = fashion as soft power for communication.

Page 4: TGC  Planning Sheet 1.30

Plan: Web + Mobile Social Media Platform on Fashion from Tokyo

in English & Other Languages

• Periodical Updates of Fashion Scene for Style Trend Spotting– visuals and articles on real and up-to-date scene of street fashion in

Tokyo– visuals and articles on scene of runway shows and private exhibits– visuals and articles on trend of fashion items and goods from Tokyo– visuals with Creative Commons license will be provided for fashion

bloggers to induce free flow of use and for affiliated article syndication• Step by Step Visual Instructions on Beauty Technique Know Hows

– know-hows of Japanese women's fashion techniques– make-up, hair styling, nail arts

• Online Exhibit Space for Emerging Designers and Brands– membership based online showroom pages and blogs for brands

• Location Based Fashion Guide for Tourist Shoppers– membership based storefront pages and blogs for individual stores– useful interactive location maps to lead tourists to actual locations

Page 5: TGC  Planning Sheet 1.30

Key Content

1. What = style 2. How = technique

3. Which = items & brands 4. Where = places

(CC BY) whorange(CC BY) whorange (CC BY) whorange (CC BY) gohsuket (CC BY) gohsuket

(CC BY) gohsuket

(CC BY) gohsuket

(CC BY) El Secretario

(CC BY) Laura Ribeiro

(CC BY) Marshall Flickman

(CC BY) LuluSmith (CC BY) supersentido (CC BY) bbaunach

High Quality Photos = "image is everything"flexible use with Creative Commons license

Page 6: TGC  Planning Sheet 1.30

Key Content

• 1. What = Fashion Trend Spotting– to provide periodical update of Tokyo's fashion scene photos from

Street, Private Exhibits and Runway shows by contributors– contributing photographers with Digital SLR camera required

• 2. How = Beauty Technique Know Hows– to showcase makeup and hair styling technique of Japanese beauty

artists step by step on Westerner and various ethnicity models– with Japanese beauty professionals in editorial structure

• 3. Which = Fashion Items and Emerging Designers & Brands– to showcase fashion items of range from apparels to accessories– membership based online showrooms and blogs for emerging

designers and brands• 4. Where = Location Guide

– to provide access information of fashion spots for tourist shoppers– membership based online storefronts for individual shops

Page 7: TGC  Planning Sheet 1.30

Publishing System

Fashion Trend Spotting

Beauty Technique Know Hows

Fashion Items & Goods

Fashion Spots Location Guide

Frontsite

Article Pages

Photo Pools

iPhone / AndroidViewer Apps

Page 8: TGC  Planning Sheet 1.30

Target Users

• Types of users: – Designers & Suppliers = emerging fashion brands & individual stores– Active Consumers = fashion bloggers, trend seekers, & early adopters– General Consumers = women & men of 20's to 30's with iPhone/Androids

• Primary target = UK, EU, USA, Canada, Australia, English handling countries• Secondary target = Hong Kong, Korea, Taiwan, China

Page 9: TGC  Planning Sheet 1.30

Discovery EcoSystem for Target UsersMediator /

Discovery EcoSystemActive

Consumers General

ConsumersDesigners & Brands

Suppliers

UGM ContributorsFashion Bloggers

Visual Viral Marketing

E-Commerce Affiliates

Store Affiliates

Page 10: TGC  Planning Sheet 1.30

Aimed Visual Viral Marketing Coverage: Emerging Designers & Distinctive Brands

Fashion Consumer Population

Luxury

Established Brands

Distinctive Brands

Fast Fashion

Young Casual¥3,000(€30)

¥300,000

¥100,000

¥15,000

(€3,000)

(€1,000)

(€150)

Brands Intl

Scenes Traditional Media

Brands Jp

Chanel Dior D&G Gucci Prada Fendi Louis Vuitton Cavalli MaxMara Burberry Armani Versace Gaultier Yves Saint Laurent DKNY ...

Prices are based on psychological factor

Uniqlo Muji

Topshop H&M Zara Mango Abercrombie & Fitch GAP Forever21 Primark ...

Issey Miyake Kenzo Comme des garcons Yoji Yamamoto

YLANG YLANG G.V.G.V. SOMARTA UNDERCOVER mintdesigns Lyricism THEATRE PRODUCTS mercibeaucoup DRESSCAMP matohu Ne-net h.NAOTO ...

Cosmopolitan Look Company Glamour Nylon ...

Vogue Tatler InStyle ELLE Harper's Bazaar

Celebrity PartiesFashion ShowModels Rich circles

Emerging Designers & Brands Missing

Traditional Media CoverageStreets

Small ShowsPrivate Exhibits

Here

Page 11: TGC  Planning Sheet 1.30

Visual Viral Marketing FlowContent Propagation

Photo Gallery system

Fashion Blogs in EU, Oceania & Asia Fashion Blogs in USA & Canada

Embedded Code Link Backs

Embedded Code Link Backs

Photo Use(code embed)

Photo Use(code embed)

Page 12: TGC  Planning Sheet 1.30

Visual Viral Marketing FlowInterests Induction

Interests from EU, Oceania & Asia Interests from USA & Canada

Article Pages

Photo Gallery system

Fashion Blogs in EU & Asia Fashion Blogs in USA & Canada

Content AffiliateLink Backs

Content AffiliateLink Backs

Photo Use(code embed)

Photo Use(code embed)

Page 13: TGC  Planning Sheet 1.30

Street Scene

Target Fashion Consumer AudiencesBehavior: What they want is not what they actually buy

= Styles can be re-created by consumers with locally available products.

Fashion Consumer Population

Luxury

Established Brands

Distinctive Brands

Fast Fashion

Young Casual¥3,000(€30)

¥300,000

¥100,000

¥15,000

(€3,000)

(€1,000)

(€150)

Prices are based on psychological factor

Style Trend Ecosystem

imitate re-create

Emerging Designers & Distinctive Brands

Established Designers & Brands €$

inspiration re-create

Target Audience Segment

Celebrity Scenes €$ Fashion Shows €$

Traditional Media

Styles can be re-created by consumers with locally available products.

Fast Fashion Young Casual

imitate re-create

Target Audience Segment

Page 14: TGC  Planning Sheet 1.30

Revenue Source Opportunity: Affiliates"fashion consumers are seekers"

Fashion Trend Spotting

Beauty Technique Know Hows

Fashion Items & Goods

Fashion Spots Location Guide

iPhone / Android Viewer Apps

5 - 12% sales commission

Fashion e-Commerce Affiliates

Beauty Products

Individual Brands

High Fashion / Casual Apparel

Individual Stores

Affiliates sites are International E-commerce, not necessary to be Japanese products sites

Fashion ConsumersWorldwide

High Fashion /Casual Apparel

Beauty Products

Individual Brands

Individual Stores

Frontsite

Mobile site

Sales through Discovery

5 - 12% sales commission

5 - 12% sales commission

sales commission

Page 15: TGC  Planning Sheet 1.30

Revenue Source Opportunity: Advertising"fashion consumers are seekers"

Fashion Trend Spotting

Beauty Technique Know Hows

Fashion Items & Goods

Fashion Spots Location Guide

Advertising Networks

Ad commission

Ad commission

Ad commission

High Fashion / Casual Apparel

Beauty Products

Life Style Products

iPhone / Android Viewer Apps

Fashion ConsumersWorldwide

Frontsite

Mobile site

High Fashion / Casual Apparel

Beauty Products

Life Style Products

Ad Flow

Others

Advertisers are International sites, not necessary to be Japanese products Ads

Ad

Ad

Ad

Ad

Ad

Ad

Page 16: TGC  Planning Sheet 1.30

Ad Suppliers

Advertising Reach

High Fashion Casual Apparel

Beauty Products

Lifestyle ProductsAd Categories

accesses from EU, Oceania & Asia accesses from USA & Canada

Ad Flow

Others

Ad FlowAd Flow

Page 17: TGC  Planning Sheet 1.30

Key Players & Fashion Content Flow

(CC BY) whorange

(CC BY) Nicolás García(CC BY) gohsuket

Frontsite

Models/Objects

Contributing Photographers

Photographer Portfolio Pages

Model Releases

Fashion Bloggers Worldwide

Editorial

Embedded Code Link Backs

Repository

DataBase

Style Look Book

Access

Analysis

Photo Gallery system

(CC BY) LuluSmith

(CC BY) bbaunach

submit

Fashion ConsumersWorldwide

Mobile site

Content Affiliate

Photo Use(code embed)

Article Pages

Page 18: TGC  Planning Sheet 1.30

Content Flow

• Contributing photographers shoot street fashion, private exhibits or runway photos with model release altogether, then submit to Photo Repository through User Portfolio Pages with Creative Commons (CC) licenses (Attribution only expected)

• Photo Gallery System automatically publish submitted photos from Photo Repository with CC license displayed.

• Photo Gallery System has functions such as multiple size handling, search, tagging, embed code generation (similar to Flickr, however, Flickr does not allow users commercial use)

• Fashion bloggers worldwide and other media can use photos with condition of CC license, either embedding the code or downloading files

• Frontsite System picks up photos from Photo Gallery System reflecting interestingness and editorial controls

• Editorial team coordinate with fashion bloggers worldwide to affiliate their English (and other language) content to Frontsite and Article Pages

Page 19: TGC  Planning Sheet 1.30

Marketing Opportunities

• Affiliate with fashion blog advertisers – GlamMedia

• http://www.glammedia.com/• Associate with well known blog media

– bOINGbOING • http://www.boingboing.net/

• Associate with Creative Commons content search sites– SpinXpress http://spinxpress.com/

• Approach fashion blogger clusters– http://fashiontribes.typepad.com/– http://iamfashion.blogspot.com/– http://www.bglam.com/– http://stylebytes.net/ – http://www.beautyaddict.blogspot.com/– http://highfashiongirl.blogspot.com/– http://frugal-fashionista.blogspot.com/– http://www.fashionchicks.co.uk/– many more….

• Affiliate with E-commerce sites– http://www.beautyexpert.co.uk/– http://www.net-a-porter.com/– http://www.chickdowntown.com/– http://www.shopbop.com/ (Amazon)– http://www.edressme.com/– http://www.revolveclothing.com/– http://www.internationalcheckout.com/– http://www.zappos.com/– http://www.office.co.uk/– http://www.jshoppers.com/– many more….

Page 20: TGC  Planning Sheet 1.30

Why providing Creative Commons licensed fashion photos becomes viral marketing?

• Creative Commons (CC) give everyone a simple, standardized way to grant copyright permissions to their creative work. CC licenses enable people to easily change their copyright terms from the default of “all rights reserved” to “some rights reserved” (whitehouse.gov deployed CC)

• high quality fashion photos in the media are all copyrighted by publishers and fashion photographers tend to insist copyright as well

• fashion bloggers who want to write about fashion have high esthetics in design and appearance, thus they want to use high quality photos of couture, fashion items and models who wearing it

• bloggers cannot easily get permission from media and photographers while contacts are not easily available

• bloggers cannot easily get consent of model release either• in this situation, fashion bloggers often ended up just copy and paste

pictures from known media without consents• to provide CC licensed high quality fashion photos can solve these

issues and induce free flow of content use

Page 21: TGC  Planning Sheet 1.30

How Tokyo's Fashion Scene interested? There are signs of the interest onto Tokyo's fashion scene is growing world wide. One good example is a French fashion blogger TokyoBanhbao. She actively explores Tokyo Style with the inspirations from Japanese fashion magazines by re-creating coordination with brands she can buy in Europe such as H&M, TopShop, then she post self portraits to her blogs and Flickr.

Page 22: TGC  Planning Sheet 1.30

Why Tokyo's Fashion Scene to start from?

• While interest onto Tokyo's fashion is growing in the world wide, lack of information in English and other languages about Tokyo's scene makes it largely hidden and unaccessible from the world, thus, to bridge this gap could have a potential for online media.

• over 1200 fashion brands exist in Japan, but lack of information in English and other languages on their web site makes them off the radar

• more than 40 monthly fashion magazines published in Japan with high density content, but they only target domestic market inside Japan

• foreign visitors to Shibuya, Harajuku, Omotesando and Daikanyama area are increasing, however, lack of shopping information in English and European languages is being found (Chinese & Korean tourists have good travel guide books)– popular places such as Laforet Harajuku and Shibuya109 are not

providing web site in English

Page 23: TGC  Planning Sheet 1.30

Development Roadmap

Fashion Trend Spotting

Beauty Technique

Article Pages

Photo Gallerysystem

iPhone / AndroidViewer Apps

Shopping Spots Guide

Frontsite

Fashion Items & Goods

Frontsite

User Participation

Phase1.1 Phase1.2 Phase1.3 Phase2 Phase3

Page 24: TGC  Planning Sheet 1.30

Cost Element Estimate

• iPhone / Android App development• Frontsite CMS system / UI design• Photo Repository system• Photo Gallery system

– Fashion Trend Spotting – Beauty Technique Know Hows – Fashion Items and Goods – Shopping Spots Guide

• Fashion Spots Guide Map system• Member Page Multi User Blog system• Access Stat Analytics system• Marketing / PR• Web Hosting /Banwidth Charges• User Care / Tech Support• Admin / Internal Operation / Accounting• External Coordination / Biz dev

• IT Infra / Office (no office on launch) • Permanent content by editorial

– Fashion Trend Spotting– Beauty Technique Know Hows– Fashion Items and Goods– Shopping Spots Guide

• Update content by editorial– Fashion Trend Spotting– Beauty Technique Know Hows– Fashion Items and Goods– Shopping Spots Guide

Page 25: TGC  Planning Sheet 1.30

3 Year Revenue/Cost Prediction (JPY)(slow growth)

Yr1Q1 Yr1Q2 Yr1Q3 Yr1Q4 Yr2Q1 Yr2Q2 Yr2Q3 Yr2Q4 Yr3Q1 Yr3Q2 Yr3Q3 Yr3Q4 Total

Revenue Estimate

Cost of Sales

Gross Margin

Sales General Admin

Operating Margin

Operating Margin / Yr

0 150,000 1,600,000 4,700,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 20,000,000 110,450,000

3,330,000 2,445,000 1,750,000 2,250,000 1,610,000 3,110,000 3,200,000 1,700,000 3,600,000 2,600,000 3,600,000 2,600,000 31,795,000

-3,330,000 -2,295,000 -150,000 2,450,000 4,390,000 4,890,000 6,800,000 10,300,000 10,400,000 13,400,000 14,400,000 17,400,000 78,655,000

1,500,000 1,500,000 1,500,000 2,100,000 3,600,000 3,600,000 4,500,000 4,500,000 6,300,000 6,300,000 6,300,000 6,300,000 48,000,000

-4,830,000 -3,795,000 -1,650,000 350,000 790,000 1,290,000 2,300,000 5,800,000 4,100,000 7,100,000 8,100,000 11,100,000 30,655,000

-9,925,000 10,180,000 30,400,000 30,655,000

Page 26: TGC  Planning Sheet 1.30

3 Year Cost Element Estimate (JPY)Yr1Q1 Yr1Q2 Yr1Q3 Yr1Q4 Yr2Q1 Yr2Q2 Yr2Q3 Yr2Q4 Yr3Q1 Yr3Q2 Yr3Q3 Yr3Q4 Total Yr1 Yr2 Yr3

iPhone /Android Apps

Frontsite CMS UIPhoto Repository

Photo Gallery sys

- Fashion Trend

- Beauty Technique

- Fashion Items Goods

- Fashion Spots Guide

Guide Map system

Member Blog system

Access Stat Analysis sys

Content dev /updates

Marketing PR / Sales

Web Hosting Bandwidth

Admin Internal Op

External Op Bizdev

User Care Tech Support

IT Infra Office

Total/Q

1500000 500000 2,000,000 2,000,000 0 0

500000 500000 500000 1,500,000 1,000,000 500,000 0

500000 500000 1,000,000 500,000 500,000 0

500000 500000 1,000,000 500,000 500,000 0

300000 300,000 300,000 0 0

300000 300,000 300,000 0 0

500000 500000 500000 500000 2,000,000 500,000 500,000 1,000,000

500000 500000 500000 500000 2,000,000 500,000 500,000 1,000,000

500000 500,000 500,000 0 0

500000 500000 500000 1,500,000 1,000,000 500,000 0

300000 300,000 300,000 0 0

800000 600000 600000 1200000 1200000 1200000 1200000 1800000 1800000 1800000 1800000 14,000,000 2,000,000 4,800,000 7,200,000

200000 200000 200000 200000 200000 200000 200000 200000 1,600,000 0 800,000 800,000

30000 45000 150000 150000 210000 210000 300000 300000 600000 600000 600000 600000 3,795,000 375,000 1,020,000 2,400,000

900000 900000 900000 900000 1800000 1800000 1800000 1800000 1800000 1800000 1800000 1800000 18,000,000 3,600,000 7,200,000 7,200,000

600000 600000 600000 600000 600000 600000 1500000 1500000 2400000 2400000 2400000 2400000 16,200,000 2,400,000 4,200,000 9,600,000

600000 600000 600000 600000 600000 1500000 1500000 1500000 1500000 9,000,000 600,000 2,400,000 6,000,000

600000 600000 600000 600000 600000 600000 600000 600000 4,800,000 0 2,400,000 2,400,000

4,830,000 3,945,000 3,250,000 4,350,000 5,210,000 6,710,000 7,700,000 6,200,000 9,900,000 8,900,000 9,900,000 8,900,000 79,795,000 16,375,000 25,820,000 37,600,000

Page 27: TGC  Planning Sheet 1.30

1st Year Revenue/Cost Prediction (JPY)(slow growth)

Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo 10 Mo 11 Mo 12 Total Q1 Q2 Q3 Q4

Revenue Estimate

Cost of Sales

Gross Margin

Sales General Admin

Operating Margin

0 0 0 0 50000 100000 200000 500000 900000 1200000 1500000 2000000 6,450,000 0 150,000 1,600,000 4,700,000

1010000 1010000 1310000 1315000 615000 515000 750000 750000 250000 750000 750000 750000 9,775,000 3,330,000 2,445,000 1,750,000 2,250,000

-1010000 -1010000 -1310000 -1315000 -565000 -415000 -550000 -250000 650000 450000 750000 1250000 -3,325,000 -3,330,000 -2,295,000 -150,000 2,450,000

500000 500000 500000 500000 500000 500000 500000 500000 500000 700000 700000 700000 6,600,000 1,500,000 1,500,000 1,500,000 2,100,000

-1510000 -1510000 -1810000 -1815000 -1065000 -915000 -1050000 -750000 150000 -250000 50000 550000 -9,925,000 -4,830,000 -3,795,000 -1,650,000 350,000

Ph1 Launch* Ph2 Launch*Phase 1 Phase 2 Phase 3 Ph3 Launch*

Page 28: TGC  Planning Sheet 1.30

1st Year Cost Element Estimate (JPY)Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4

iPhone /Android Apps

Frontsite CMS UIPhoto Repository

Photo Gallery sys

- Fashion Trend

- Beauty Technique

- Fashion Items Goods

- Fashion Spots Guide

Guide Map system

Member Blog system

Access Stat Analysis sys

Content dev / updates

Marketing PR / Sales

Web Hosting Bandwidth

Admin Internal Op

External Op Bizdev

User Care Tech Support

IT Infra Office

Total/mo

500000 500000 500000 500000 2,000,000 1,500,000 500,000 0 0

500000 500000 1,000,000 500,000 500,000 0 0

500000 500,000 500,000 0 0 0

500000 500,000 500,000 0 0 0

300000 300,000 300,000 0 0 0

300000 300,000 0 300,000 0 0

500000 500,000 0 0 500,000 0

500000 500,000 0 0 0 500,000

500000 500,000 0 0 0 500,000

500000 500000 1,000,000 0 0 500,000 500,000

300000 300,000 0 300,000 0 0

600000 200000 200000 200000 200000 200000 200000 200000 2,000,000 0 800,000 600,000 600,000

0 0 0 0 0

10000 10000 10000 15000 15000 15000 50000 50000 50000 50000 50000 50000 375,000 30,000 45,000 150,000 150,000

300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3,600,000 900,000 900,000 900,000 900,000

200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000

200000 200000 200000 600,000 0 0 0 600,000

0 0 0 0 0

1,510,000 1,510,000 1,810,000 1,815,000 1,115,000 1,015,000 1,250,000 1,250,000 750,000 1,450,000 1,450,000 1,450,000 16,375,000 4,830,000 3,945,000 3,250,000 4,350,000

Ph1 Launch* Ph2 Launch*Phase 1 Phase 2 Phase 3 Ph3 Launch*

Page 29: TGC  Planning Sheet 1.30

2nd Year Cost Element Estimate (JPY)Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4

iPhone /Android Apps

Frontsite CMS UIPhoto Repository

Photo Gallery sys

- Fashion Trend

- Beauty Technique

- Fashion Items Goods

- Fashion Spots Guide

Guide Map system

Member Blog system

Access Stat Analysis sys

Content dev / updates

Marketing PR / Sales

Web Hosting Bandwidth

Admin Internal Op

External Op Bizdev

User Care Tech Support

IT Infra Office

Total/mo

0 0 0 0 0

500000 500,000 0 500,000 0 0

500000 500,000 0 500,000 0 0

500000 500,000 0 500,000 0 0

0 0 0 0 0

0 0 0 0 0

500000 500,000 0 0 500,000 0

500000 500,000 0 0 500,000 0

0 0 0 0 0

500000 500,000 0 0 500,000 0

0 0 0 0 0

400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 4,800,000 1,200,000 1,200,000 1,200,000 1,200,000

200000 200000 200000 200000 800,000 200,000 200,000 200,000 200,000

70000 70000 70000 70000 70000 70000 100000 100000 100000 100000 100000 100000 1,020,000 210,000 210,000 300,000 300,000

600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000

200000 200000 200000 200000 200000 200000 500000 500000 500000 500000 500000 500000 4,200,000 600,000 600,000 1,500,000 1,500,000

200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000

200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000

1,870,000 1,670,000 1,670,000 2,370,000 2,170,000 2,170,000 2,700,000 2,500,000 2,500,000 2,200,000 2,000,000 2,000,000 25,820,000 5,210,000 6,710,000 7,700,000 6,200,000

Ph3 Launch* System Enhancement System Enhancement

Page 30: TGC  Planning Sheet 1.30

3rd Year Cost Element Estimate (JPY)Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4

iPhone /Android Apps

Frontsite CMS UIPhoto Repository

Photo Gallery sys

- Fashion Trend

- Beauty Technique

- Fashion Items Goods

- Fashion Spots Guide

Guide Map system

Member Blog system

Access Stat Analysis sys

Content dev / updates

Marketing PR / Sales

Web Hosting Bandwidth

Admin Internal Op

External Op Bizdev

User Care Tech Support

IT Infra Office

Total/mo

0 0 0 0 0

0 0 0 0 0

0 0 0 0 0

0 0 0 0 0

0 0 0 0 0

0 0 0 0 0

500000 500000 1,000,000 500,000 0 500,000 0

500000 500000 1,000,000 500,000 0 500,000 0

0 0 0 0 0

0 0 0 0 0

0 0 0 0 0

600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000

200000 200000 200000 200000 800,000 200,000 200,000 200,000 200,000

200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000

600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000

800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 9,600,000 2,400,000 2,400,000 2,400,000 2,400,000

500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 6,000,000 1,500,000 1,500,000 1,500,000 1,500,000

200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000

3,600,000 3,400,000 2,900,000 3,100,000 2,900,000 2,900,000 3,600,000 3,400,000 2,900,000 3,100,000 2,900,000 2,900,000 37,600,000 9,900,000 8,900,000 9,900,000 8,900,000

System EnhancementSystem Enhancement

Page 31: TGC  Planning Sheet 1.30

Web Presence: Holding Domains

• glamtokyo.com• glamorer.com• glamorer.net• tokyoglamorous.com• tokyoglamorous.net • londonglamorous.com• londonglamorous.net• nyglamorous.com• nyglamorous.net• newyorkglamorous.com• newyorkglamorous.net• parisglamorous.com• parisglamorous.net• milanglamorous.com• milanglamorous.net

Page 32: TGC  Planning Sheet 1.30

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