Fishing for Alumni with New Media Brad Harbaugh

Photo courtesy of www.resolutecharters.com

Today’s Presentation - Outline

Presentation Takeaway

Brad Harbaughwww.bradharbaugh.com

Power Point will be available on

SlideShare.net

www.slideshare.net/bharbaugh

Thank You

CPS Alumni Liaison

3rd Largest School District in the Country420,000 Students

43,000 Staff640 Schools

Department of External Affairs and Partnerships

300+ long-term partnerships for schools

1,400+ participants in annual Principal for a Day event

$200 million in competitive grants /two years

Placement of donated items in over 300 schools

helpcps.org

PartnershipsCore Components

1. CEO / Executive Level Participation

2. Employee Volunteer Activities3. Resources and Donations

677 participants in 1998 to over 1400 in 2010

Leaders from all sectors of business and government

Outstanding School Partnership Award

Launches long term partnerships for schools

Principal for a Day

Free Things1,000,000 paperback books

3 semi truck loads of paper

150,000 Deodorants

1000 Computers

VolunteersMatch groups of volunteers

to

schools

Maintain directory of volunteer

opportunities

Free Things & Volunteers

3 million living alumni

Free to register and use

Interactive page for every school in CPS history (1300 schools)

Graduation records 1873-1973

350 alumni on honor roll

cpsalumni.org

Alumni Website - School Page

300 notable alumni from every field of human endeavor

7 Nobel Prize Winners, 5 Pulitzer Prize Winners, 8 Oscar

Winners, 25 Grammy Award Winners, 8 Fortune 1000 CEO’s

iTunes mix featuring 53 CPS alumni musicians

Walt Disney

Lou Rawls

Dinah Washington

Don

Cornelius

Sam Cooke Elliot Ness

Mae

Jemison

Chaka Khan Dennis

DeYoung Knute

Rockne

Juwan Howard

Mr. T

Harrison Ford

Benny

Goodman

Maurice Cheeks

Amelia Earhart

Pat Sajek Suze Orman

Jennifer

Hudson Bernie Mac

Hugh HefnerGwendolyn

Brooks

Honor Roll

Back to School Postcard 2009

Graduation Records

Class Reunions

Alumni Donors

Online Donation PageCredit Card DonationsInstant Tax Receipt for DonorsRecurring DonationsUsed by Any CPS School or Dept

CPSdonation.org

Photo Contest Winners

1st PlaceRoosevelt 1966

2nd PlaceColeman 1891

3rd PlaceNewberry 2008

• Living Relatives of CPS School Namesakes• Serve as Principals for a Day• Long term connections are made• We want our students to know history• We want our students to appreciate that

individuals make a difference

Relatives found for over 230 school namesakes

• Jane Addams• Susan B Anthony• Alexander Graham Bell• Orville T Wright• Henry Clay• Miles Davis• Walt Disney• Nathan Hale• Andrew Jackson• John F. Kennedy• Francis Scott Key• Martin Luther King, Jr.• James Madison• Jesse Owens• Edgar Allen Poe

CPS Family Tree Project

Social Networking: Hubs vs. Spokes

Hub

You

Hub

Hub

Hub

Hub

Twitter@chicagoalumni

Tweet Deck

iTunes

Comment Sections of Web 2.0

Google Analytics

Bit.ly

Opportunities for Improvement

1. Those who do without being asked.2. Those who respond when asked3. Those who must be persuaded4. Those who may or may not5. The inert

5 Types of People in the Giving Community

Channel your energies on 2 and 3.

Credit to Judith BlankJudith L. Blank and Associates, Inc.

Credit to Judith BlankJudith L. Blank and Associates, Inc.

• #1 reason people give is because someone asked them

• Never let stakeholders know good or bad news via the media.

• “Yield no ground as an authority in your field.”

• www.grantsalert.com – good place to find out about grants.

• Rule for Board Members – “Give. Get. Or get off.”

• No one who hasn’t made a gift should be asking for donations.

• Do your homework before asking – look at a donor’s real estate or other donations to understand their donor potential.

• 7 Thank you’s are not enough for major donors. Everyone in your org should reach out and say thanks.

Great Advice

Brad Harbaughwww.BradHarbaugh.com

Power Point available on www.SlideShare.net/bharb

augh

Presentation Takeaway

How will you fish?

Photo courtesy of www.resolutecharters.com