Ten Ways to Make Your Story More Engaging

AAJA Convention 2013 New York

#aajatop10

#aaja13

Speakers

Sharon Pian Chan

@sharonpianchan Associate Opinions Editor, Seattle Times

Mandy Jenkins

@mjenkins Interactives editor, Digital First Media

George Kiriyama

@georgekiriyama News Reporter, NBC Bay Area News

Jamshid Mousavinezhad

@newsday Editor in Chief, Newsday.com

Ruth Spencer

@ruths Community Coordinator, Guardian U.S.

#aajatop10

1. Value the reader/listener/viewer

#aajatop10

Ask for and value user contributions

#aajatop10

Make it prominent #aajatop10

Feature what users share #aajatop10

2. Broadcast with them: Google Hangout

Google Hangouts www.google.com/hangouts

#aajatop10

3. Order from chaos: Structured comments

Structured comments ask and ye shall receive

The ask:

#aajatop10

Structured comments ask and ye shall receive

More comments per page

Useful contributions for reporting

#aajatop10

4. Follow them: Tumblr

Tumblr: make it social

http://english2english.theguardian.com #eng2eng

#aajatop10

5. Your Swiss army knife: The many uses of

Google Forms

The many faces of Google forms #aajatop10

The many uses of Google forms

Add perspective to your stories:

http://gu.com/p/3fbfk http://gu.com/p/3e4bn

#aajatop10

The many uses of Google forms

Create stand-alone features:

http://gu.com/p/3fhqk http://gu.com/p/3dngy

#aajatop10

The many uses of Google forms

Create a network:

http://gu.com/p/3gzh9

#aajatop10

Google Forms + Mapalist #aajatop10

6. Map it: Google Maps

Google Forms + Maps #aajatop10

Google Forms + Maps #aajatop10

Crowdmap & Ushahidi #aajatop10

7. Be there with them: In real life

Meet Readers IRL

More Ways to Meet Readers IRL

Office hours and meetups in the community Public spaces in the newsroom Open news meetings

#aajatop10

8. Talk them: Live chats

Live chats www.scribblelive.com

#aajatop10

9. Show them: Photos

Instagram, Flickr, Twitter, email

http://seati.ms/ido74

Tumblr photo submissions

http://peepscontest2013.seattletimes.com/

#aajatop10

10. Be a newsroom advocate for engagement

Be a newsroom advocate for users #aajatop10

Keep diversity in mind! #aajatop10

Top Ten Ways to Engage 1.  Value your reader/viewer/listener contributions 2.  Google Hangouts 3.  Structured comments 4.  Tumblr 5.  Google Forms 6.  Crowdsourced maps 7.  In real life 8.  Live chats 9.  Photo campaigns 10.  Be a newsroom advocate

URLs: bit.ly/aajatop10links Slideshow: bit.ly/aajatop10recap

Sharon Pian Chan

@sharonpianchan Associate Opinions Editor, Seattle Times

Mandy Jenkins

@mjenkins Interactives editor, Digital First Media

George Kiriyama

@georgekiriyama News Reporter, NBC Bay Area News

Jamshid Mousavinezhad

@newsday Editor in Chief, Newsday.com

Ruth Spencer

@ruths Community Coordinator, Guardian U.S.