ten ways to make sure your nonprofit’s web site is worth the investment

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Ten ways to make sure your nonprofit’s Web site is worth the investment Ragan Communications teleseminar June 22, 2006

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Ten ways to make sure your nonprofit’s Web site is worth the investment. Ragan Communications teleseminar June 22, 2006. Agenda. About your instructor 10 tips — find out how to: Draw users to your site Keep users on your site Appeal to a broad audience - PowerPoint PPT Presentation

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Page 1: Ten ways to make sure  your nonprofit’s Web site  is worth the investment

Ten ways to make sure your nonprofit’s Web site is worth the investment

Ragan Communications teleseminar

June 22, 2006

Page 2: Ten ways to make sure  your nonprofit’s Web site  is worth the investment

Agenda

• About your instructor• 10 tips — find out how to:

Draw users to your site Keep users on your site Appeal to a broad audience Determine what content connects

w/users Engage users so they come back

• Q & A

Ten ways to make sure your Web site is worth the investment June 22, 2005

Page 3: Ten ways to make sure  your nonprofit’s Web site  is worth the investment

Your instructor: Kirsten Lambert

• Almost 20 years of marcom experience• Roles in corporations and NFPs• Writer/editor of Nonprofit

Communicators Update• Working on Web sites since 1996• Web content/strategy has included

YPPA, SAVE International, AOA, ICOE

Ten ways to make sure your Web site is worth the investment June 22, 2005

Page 4: Ten ways to make sure  your nonprofit’s Web site  is worth the investment

Tip #1: Get to know me!

Find out who your users are:• Age, sex• Occupation• Geographic location• Lifestyle

Ten ways to make sure your Web site is worth the investment June 22, 2005

Page 5: Ten ways to make sure  your nonprofit’s Web site  is worth the investment

Tip #1: Get to know me! (cont.)

• This does not have to cost money• Look in your member database, run

reports• Scan e-mails• Note phone callers• Look at mail• Audit meetings

Ten ways to make sure your Web site is worth the investment June 22, 2005