ten reasons 20130621 v3

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KSRI 5th year anniversary, service science

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  • 1.Ten Reasons Service ScienceMatters More Than EverJim SpohrerDirector IBM University ProgramsJune 21, 2013

2. IBM University ProgramsCongratulations KSRI!6/21/2013 IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)2 3. EDUCAUSE Review ArticleSpohrer, J., Fodell, D., & Murphy, W. (2012). TenReasons Service Science Matters to Universities.EDUCAUSE Review, 47(6), 52-54. 4. Goods-Dominant Logic (GDL):Sector Growth Argument 5. Service-Dominant Logic (SDL):Actor Competitiveness Argument Vargo, S. L., & Akaka, M. A. (2009). Service-dominant logicas a foundation for service science: clarifications. ServiceScience, 1(1), 32-41. 6. A2A Interactions:Competing for Collaborators Collaborators: Customers, Suppliers, Employees, Partners, etc. FP4 Operant Resources & FP9 Resource Integration Operant resources are the fundamental source of competitive advantage All social and economic actors are resource integrators From an upcoming Vargo & Lusch Publication: Not only do business enterprises and households engage in resourceintegration, transformation, and exchange of service, but governmentagencies, schools, and a host of other nonprofit organizations do so as well. As a broad, abstract perspective, businesses, households, and otherorganizations engage in the acquisition, integration, and transformation ofresources to create new resources and then use these new resources inexchange with other actors to co-create value. This perspective begins todirect attention to viewing businesses, households, and otherorganizations, including nonprofits and governments, as essentially andabstractly identical. This insight led us to define exchange and exchangesystems in terms of actor-to-actor (A2A) interactions. 7. Todays Talk Definitions Sciences & Applied Arts Ten Reasons Progress To Date Whats Next? IBM Example Future Trends 8. Definitions Service The application of knowledge for mutual benefits Value co-creation phenomena between entities Service Innovations Scale the benefits of new knowledge globally, rapidly, profitably Platforms can help, e.g., smart phones, franchises, etc. Growth businesses seek to scale benefits of knowledge Service System Entities Business and societal systems with capabilities, rights, andresponsibilities Dynamic configurations ofpeople, technology, organizations, and information linked byvalue propositions 9. Definitions Service Science Study of service and service systems Measures:Quality, Productivity, Compliance, Innovativeness, Sustainability, Resilience, Competitive Parity SSME Service Science, Management, and Engineering SSME+DAPP SSME + Design Arts and Public Policy Big Tent 10. Sciences & Applied Arts All sciences study systems Physics, Chemistry, Biology, Information andComputer Science, Service Science, etc. Evolution of entities, interactions, outcomes Discover abstract universal patterns All applied arts change systems Management, Engineering, Design Arts, PublicPolicy seek to apply rigorous scientific knowledgeto create better worlds to inhabit 11. Definitions Transdiscipline Borrows from disciplines without replacing them T-Shaped Service Innovation Professionals Depth and Breadth: Disciplines, Sectors, Cultures Adaptive Capacity and Boundary Spanners ISSIP International Society for Service InnovationProfessionals Pronounced I-ZIP An umbrella professional association 12. What is a T-shaped Professional?Many disciplinesMany sectorsMany regions/cultures(understanding & communications)DeepinonesectorDeepinoneregion/cultureDeepinonediscipline6/21/2013 IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)12 13. www.ISSIP.org Pronounced I-ZIP International Society ofService InnovationProfessionals Service is the applicationof knowledge for mutualbenefitis (value co-creation phenomena) Service innovations scalethe benefits of newknowledge globally andrapidly.6/21/2013 IBM 2013 IBM University Programs worldwideaccelerating regional development (IBM UPward)13 14. Ten Competitiveness Reasons:Regional Skills & InfrastructureSkill Need Service Science TopicsBig Data Instrumenting Service SystemsCloud Computing Interconnecting Service SystemsCognitive Computing Intelligent Service SystemsPlatforms Scaling Service Systems & Faster Revenue GrowthSocial & Mobile Instrumented People as Service Systems (Open Data)Cybersecurity Security of Private Information in Service SystemBusiness Models Digital Age Business Models for Service SystemsSustainability Cities as Higher Quality-of-Life Service SystemsEntrepreneurism Universities as More Competitive Service SystemsRegional Flows Circular Economy of Regional Service Systems 15. Progress Indicators Other Sciences Computer Science (30 years) Data Science (Hadoop) Urban Science (Scale Law) Service Science (S-D Logic) Service Science Courses & Degree Programs (>500) Conferences (>25) Journals, Articles, Papers, Books & Citations (>10,000) Professional Associations (>25) Government & Business Investment (>$5B) 16. Information & Computer Science The single strongest impulse for introducingcomputers on campuses in the mid-1950s didnot come from the schools themselves orfrom any federal agency, but instead fromIBM. 17. Data Science Data science incorporates varying elementsand builds on techniques and theories frommany fields with the goal of extractingmeaning from data and creating dataproducts. 18. By 2020, 35 Zettabytes per year Whats big today will look small in a decadeGoogle processes> 24 Petabytes of datain a single dayFacebook processes10 Terabytes of data everydayThe Hadron Collider at CERNgenerates 40 Terabytesof data / secFor every session, NY StockExchange captures 1 Terabyteof trade informationTwitter processes7 Terabytes of data every day250,000,000 tweets2 Billion Internet users in 2011By 2013, annual internet trafficwill reach 667 Exabytes 19. Urban Science Urban science is an interdisciplinary field thatstudies diverse urban issues and problems 20. The Well-Read Service Scientist http://service-science.info/archives/2708 21. Whats Next? Better Open Data Sets & Simulation Tools Better Textbooks & Education Materials Better Frameworks & Entity Architectures Better Theories & Models New Discoveries Scale Laws & Periodic Table of Entities Comparative Parity & Learning Curves Innovation Methods & Investment Strategies 22. Service Science ArticleSpohrer, J., Piciocchi, P., & Bassano, C. (2012). Three frameworks for service research: exploringmultilevel governance in nested, networked systems. Service Science, 4(2), 147-160.If some entity architectures (EN and frameworks (FN) are better than others, then professionals workingto solve real-world problems (PRW) might benefit, and generate better sets of recommendations (RE). 23. Service Science The transdisciplinary study of service, theapplication of knowledge for mutual benefits(value co-creation phenomena), in an evolvingecology of interacting many-to-many, nested, networked viable servicesystem entities. 24. Observations Every nation/state/city-university I talk to: We need help creating high skill, high pay jobs of thefuture. We need help keeping our top talent from moving awayafter graduation from university Every business I talk to: We need help scaling the benefits of new knowledge andinnovation globally, rapidly, profitably We need help making our employees and ecosystem moreinnovative We would rather hire people with some entrepreneurialexperience (even if failed) than recent graduates, with noentrepreneurial experience. 25. Holistic Service Systems (HSS)6/21/2013 IBM 2013 IBM University Programsworldwide accelerating regionaldevelopment (IBM UPward)25http://www.service-science.info/archives/1056NationState/ProvinceCity/RegionUniversityCollegeK-12Cultural &ConferenceHotelsHospitalMedicalResearchWorker(professional)Family(household)For-profitsNon-profitsU-BEEJob Creator/SustainerU-BEEs = University-Based Entrepreneurial EcosystemsThe future is alreadyhere (at universities),it is just not evenlydistributed.The best way topredict the futureis to (inspire the nextgeneration of studentsto) build it better.Multilevel nested,networkedholistic servicesystems (HSS)that provisionwhole service (WS) tothe people inside them.WS includesflows (transportation,water, food, energy, comdevelopment (buildings,retail ,finance, health,education),and governance (city,state, nation). 26. Order of Magnitude Observation:Unique Time in Human HistoryType:ClassesOrder Tokens:InstancesIndivid-ualsInsti-tutionsInfra-structureInform-ationPlanet 10**0 1 10B Forbes 50Continent 10**1 10 1B F 1000Nation 10**2 100 100M F 2000 PRISMState 10**3 1000 10M utilities nuclearMetro 10**4 10,000 1M unisCity 10**5 100,000 100,000 colleges gasDistrict 10**6 1M 10,000 hospitalsCommunity 10**7 10M 1000 schoolsStreet 10**8 100M 100 parksFamily 10**9 1B 10 solar HATPerson 10**10 10B 1 Soc. Med. 27. GDL & SDLGDL Reasons: Sector Growth Argument SDL Reasons: Actor CompetitivenessArgumentService Economy Planet-wide ActorsServitization/XaaS (Everything asaService)Continental Unions as Actors (HSS)Globalization Nations as Actors (HSS)Demographics States as Actors (HSS)Urbanization Metros/Counties as Actors (HSS)Social Services Cities as Actors (HSS)Financial Services Districts as Actors (HSS)IT Platforms & Services Communities as Actors (HSS)B2B Services Streets/Apart. Buildings as Actors (HSS)Service Innovation Needs Families as Actors (HSS)Individuals as Actors 28. IBM University Programs28Whats UP at IBM? 29. IBM University Programs29Those in-the-know say, IBM is helping to build a Smarter Planet 30. IBM University Programs30Smarter Planet = Smarter SystemsINSTRUMENTEDWe now have the ability tomeasure, sense and seethe exact condition ofpractically everything.INTERCONNECTEDPeople, systems and objectscan communicate andinteract with each other inen