tell stories

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Tell your story, with clarity. SAM THATTE Presentation Designer samthatte.com

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When presenting an idea, it is essential that you incorporate stories into your presentation. Just presenting dry data without stories makes it harder to get the audience's buy-in. Always incorporate stories into your PowerPoint presentations.

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Page 1: Tell stories

Tell your story,with clarity.

SAM THATTE Presentation Designer samthatte.com

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If you write a screenplaywithout conflict or crisis you’ll bore your audience totears." For presentations, and from the audience's point of view, the question is: Why the bloody hell does this matter? Clarify that and you're on the right track.

Robert McKee

““

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Story has played a significant role in all cultures but its adoption into professional cultures has been painfully slow. That’s because it’s easier to present a report

instead of a well-crafted presentation that incorporates stories.

Nancy Duarte

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Huh?

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he word “exposition” comesfrom Latin and means

“to place.” It is a statement or type of composition intended to give information about or an explanation of an issue,subject, method, or idea.

T

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Great stories make a promise

An audacious, bold promise…

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SALES TEAM ANNUAL EARNINGS

PROJECTED 2011 $7,000,000

2007 2008 2009 2010 2011 (EST.)

7 MIL

6 MIL

5 MIL

4 MIL

3 MIL

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Or she could tell Vanessa’s story

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Vanessa suffers from a disease called fibromyalgia

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While cleaning a home, Vanessa found an Acon catalog in the trash

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THERE ARE OVER STORIES

LIKE THESE IN THIS CITY ALONE.

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SALES TEAM ANNUAL EARNINGS

PROJECTED 2011 $7,000,000

2007 2008 2009 2010 2011 (EST.)

7 MIL

6 MIL

5 MIL

4 MIL

3 MIL

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Start with the truth. Identify the worldview of the people you need to reach. Describe the truth through

their worldview. That's your story. Negative or positive, the challenge isn't just to tell the

truth. It's to tell truth that resonates.

Seth Godin

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Robert McKee baisdenlive.com

Nancy Duarteoutstandingpresentationsworkshop.com

Seth Godincgu.edu

Krishna’s Butterballfacebook.com/andrea.debell

Pareto chart of late arrivalsmerchantsleasing.com

Mark Twaintvworthwatching.com

All other images and graphics from

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Tell your story,with clarity.

SAM THATTE Presentation Designer samthatte.com

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Namasté and thank you for viewing.

SAM THATTE Presentation Designer samthatte.com

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SAM THATTE Presentation Designer samthatte.com

Grab attention,Cut through the chase.