TechTalksEffects of UI/UX Designs

on Customer Satisfaction & Loyalty

Abhay Desai(Co-Founder, Bee Logical)

Agenda• Introduction UI/ UX

• Types/ Approaches to UI/UX Design

• What differentiates a Good design from a Bad one

• Factors to remember while creating a Good UI/UX design

• Effects of UI/ UX on Customer Behavior

• Use cases of increased Customer Satisfaction & Loyalty

What is?

UI != UX

• What to make?

• Visual Elements

• Desirable

• Focus on tools• What to achieve?

• Experience

• Credible

• Focus on interaction UI

UXDesign

Design

Types &

Approaches

UI/UX

GOAL

o Pleasing to eyes

o Simple to use

o Minimize the effort it takes for user to accomplish their work

Principles for UI/UX

o Layout

o Content Awareness

o Aesthetics

o Consistency

o Minimize user efforts

LayoutOrganize different areas of the

screen or document for

different purpose.

Content

Awareness

User should always be

aware of where they are

in the system and what is

being displayed.

Aesthetics Designing interfaces that

are pleasing to the eyes.

Design

Process

o Identification of User and Context

o Structural & Navigational Design of Interface

o Compositional Design of Interface

o Visual Design of Interface

o Design of the product’s Prototype

o Usability Testing of Prototype

o UI Specification

Tools

o Balsamiq Mockups

o Axure

o Pidoco

o Visio

o InDesign

o Moqups

Factors to remember

while creating a Good UI/UX Design

instead ofMulti-columns

Try One Column Layout

instead ofFragmenting

the UI

Try Merging Similar Functions

instead ofTalking about

Yourself

Try Social Proof

instead ofShowing it once

Try Repeating your Primary Action

instead ofShowing equal

choices

Try Recommending

instead ofPrompting for Confirmation

Try “Undo”

instead ofTargeting Everyone

Try Telling who it’s for

instead ofAsking too many

Try Fewer Form Fields

instead ofFalse Bottom

Try Suggesting Continuity

instead ofDrowning with

links

Try Keeping Focus

instead ofShowing changes

instantly

Try Transitions

instead ofWasting attention

Try Fewer borders

instead ofFeatures

Try Selling Benefits

instead ofAsking to do

extra work

Try Smart Defaults

instead ofReinventing the

wheel

Try Conventions

instead ofDisordering

Try Grouping related items

Case study: Improve & track online

customer satisfaction (Lufthansa)

Case Study : YouTube Comments

THANK YOU!

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