technology management and strategy [part iv]

Thanakrit [email protected]

Technology Management and Strategy [Part IV]

Dealing with the dynamics of Technology Roadmapping implementation: A case studyNathasit Gerdsri, Ronald S. Vatananan, Sasawat Dansamasatid

Technological Forecasting & Social Change 76 (2009)

Objective and measures for success in different stages of TRM implementation.



Interaction among idea champion, champion team, SBU idea champion, and SBU operation team.



Dynamics of technology roadmap implementation.



The company's objective and motivation in applying in TRM.



Interaction of Key players from each SBU along the TRM process.

Linking technology change to business needsRobert C. McCarthy

Research Technology Management. Mar-Apr, 2003.

- Roadmaps are defined as the view of a group of stakeholders as to how to get where they want to go, to achieve their desired objective. The purpose of a

roadmap is to help the group make sure the right capabilities are in the right place at the right time to achieve this objective.

- Roadmapping can be applied at the industrial and corporate level to determine where new technology can be used to increase research

productivity.- One of the benefits of the roadmapping process is the higher probability that

implementation goes according to plan, since multiple functional areas were involved in the formulation of the roadmap and provided expert input to

ensure its success.

Roadmapping - Agent of ChangeAlec McMillan


- The selection of the attributes for inclusion in the roadmaps is key to success.- The company learned that roadmapping requires a team approach and

multiple concurrent inputs.- Selling roadmaps to management is not easy and that it is likely to be a

continuous exercise as management rotates. Results are not instantly demonstrable.

- Roadmaps are guides, valid only at the time of publication for a desired focused goal.

- Thus, roadmap become knowledge-capture and communication tools for the company.

- Technology roadmapping is a backbone that leads to focusing attention.- Integration of technology management processes is critical.

- There are common attributes in all roadmaps, but it is the mapping of the attributes against one another.

- A formal process is defined as one that is documented, published, maintained, adopted, and implemented.



- Technology management processes may be viewed as a continuous process or tool for “one-of” execution.

- Executive sponsors are key to ensuring that appropriate resources participate in the process and that timelines and deliverables are met.

- Technology management processes must be business driven.- For the roadmapping process to be followed, it had to be acceptable to the

participants and provide value to the customer within organizational constraints of the company.

- We are learning that roadmaps are “change agents”, targeting an approach to effect value-producing change.

Technology Roadmaps: Energy Technology RoadmapsCecilia Tam

International Energy Agency. 2013.

technology management and strategy [part iv]

Business

technology change

new technology

roadmapping process

roadmapping agent

case study nathasit

trm process

continuous process

formal process