Tech tuesday | Real estate lead generation strategies

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Post on 14-Jul-2015

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Online & Off-LineLead Generation Strategies

Without leads, we have no reason for any other functions in our business

Decisions to consider when evaluating lead generation strategies:

Decisions to consider when evaluating lead generation strategies:Budget

Decisions to consider when evaluating lead generation strategies:Budget Commitment

Decisions to consider when evaluating lead generation strategies:Budget CommitmentConsistency

Decisions to consider when evaluating lead generation strategies:Budget CommitmentConsistencyFrequency

Decisions to consider when evaluating lead generation strategies:Budget CommitmentConsistencyFrequencyFollow up

Decisions to consider when evaluating lead generation strategies:Budget CommitmentConsistencyFrequencyFollow upMeasurement

Decisions to consider when evaluating lead generation strategies:BUDGETCreate a budget for your overall lead generation activities, and be consistent with your investment. It is best to commit to the amount in advance and not make the activities related to only my next closing.

Decisions to consider when evaluating lead generation strategies:COMMITMENTLead generation must be planned, scheduled and DELIBERATE. Decide which strategies you are going to execute on, and focus your effort. Do not attempt too many different strategies as you may not have the resources or time to be effective.

Decisions to consider when evaluating lead generation strategies:CONSISTENCYYou will need to consider how much time you are able to commit to lead generation and create a plan of consistency. Even if you only have 1 or 2 strategies, consistent action will provide the best results.

Decisions to consider when evaluating lead generation strategies:FREQUENCYLead generation must be planned, scheduled and DELIBERATE. Decide which strategies you are going to execute on, and focus your effort. Do not attempt too many different strategies as you may not have the resources or time to be effective. Choose strategies that you are confident you can deliver with the frequency needed to be effective.

Decisions to consider when evaluating lead generation strategies:FOLLOW UPLeads are great, but are sometimes wasted when a solid follow up procedure is not in place. Make sure to plan not just the activities that result in the leads, but a way to effectively convert the lead to an appointment.

Decisions to consider when evaluating lead generation strategies:MEASUREMENTWhen deciding which lead generation strategies to commit to, determine if there is an effective way to measure its return on investment (ROI). Measurement will allow you to evaluate the performance and make better decisions on where to spend your money and effort.

Top 6 Lead Generation Strategies & Activities

Top 6 Lead Generation Strategies & ActivitiesPast clients and Sphere of Influence

Top 6 Lead Generation Strategies & ActivitiesPast clients and Sphere of InfluenceGeographic Farming

Top 6 Lead Generation Strategies & ActivitiesPast clients and Sphere of InfluenceGeographic FarmingOnline - website/blog/video/social media

Top 6 Lead Generation Strategies & ActivitiesPast clients and Sphere of InfluenceGeographic FarmingOnline - website/blog/video/social mediaExpired Listings

Top 6 Lead Generation Strategies & ActivitiesPast clients and Sphere of InfluenceGeographic FarmingOnline - website/blog/video/social mediaExpired ListingsOpen House

Top 6 Lead Generation Strategies & ActivitiesPast clients and Sphere of InfluenceGeographic FarmingOnline - website/blog/video/social mediaExpired ListingsOpen HouseNetworking/being social

connect with me! @argeres on twitter or niko@argeresgroup.com