tech journalist twitter followers

Who Are Tech Journalists Influencing on Twitter?

Presented by Wunderkind Public RelationsNovember 2009

We set out on an eye-straining research project to deconstruct 10 technology journalists’ Twitter following to uncover who they influence. We dug through their Twitterverse for a week and uncovered some interesting data.

• Selected 10 Technology Journalists • Researched the 2nd, 6th and 16th Followers

Per Page of 20• 7 Categories

o End User/Developer/Decision Makero Marketing Dept/Professional at a Vendoro Presso Analysto PR Agency/PR Professionalo Othero Inactive

Methodology

Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660

Total Number of Followers

14,492

2,262Number of Followers Researched

10 Technology Journalists



Twitter Audience

End users were early followers of technology journalists


The Influence Curve

The marketing world caught on late but is now on par


Breakdown of Followers


Topping the Charts: Category Leaders

Inactive, Spam or Just Plain Random Followers22%



Incorporating Twitter can be difficult, especially since you don’t want it to be a blatant marketing megaphone. Instead, it should be a thought leadership platform for your company. Adding technology journalists to the mix is about understanding their followers (do they have your customers’ ears) and communication style.

Does it make sense to twitter directly @ a tech journalist? Well, we’re not giving that away. Feel free to contact us and we will be happy to discuss.

Our Thoughts


Wunderkind Public Relations

Web: www.wunderkindpr.com

Blog: www.wunderkindpr.com/blog

Email: [email protected]

Twitter: @wunderkindpr

Phone: 404.601.3660

tech journalist twitter followers

Documents