teaming up with professional sports to advance urban forestry
DESCRIPTION
Learn how Wisconsin Department of Natural Resources initiated partnerships with the Green Bay Packers (First Downs for Trees) and the Milwaukee Brewers (Root, Root, Root for the Brewers) to promote tree planting in Wisconsin. Not only is the tree planting message being shared with a larger and broader audience, but more trees are being planted in partner communities.TRANSCRIPT
Teaming up with Professional Sports to Advance
Urban Forestry
Don Kissinger
Wisconsin Department of Natural Resources
Team Strategy Playbook: http://dnr.wi.gov/topic/UrbanForests/playbook.html
Root, Root, Root for the Brewers
• Program began in 2011• 1 tree for every 20,000
tickets sold• 520 trees planted to date• 7,500 seedling game day
giveaway in May
Attraction between Brewers & DNR
• Reputation• Logical symmetry• Marketing opportunities
Have a Game Plan
Identify Roles
Embrace Diversity
First Downs for Trees
First Downs for Trees Stats
• 29 partners
• 4 funding sources
• 2,762 trees planted
• $155,000 secured for plantings
Show Bang for Their Buck
Show Your Appreciation
Celebrate and Have Fun!
• Define goals, have a game plan
• Show bang for their buck• Use the teams marketing
power• Show appreciation and
celebrate!
Make it Easy to Say “Yes”
Team Strategy Playbook: http://dnr.wi.gov/topic/UrbanForests/playbook.html