team up for tuesday: 5 steps to awesome corporate-cause partnerships

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Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

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GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season. Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that. Speaker Information: Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving. www.givingtuesday.ca @GivingTuesdayCa #GivingTuesdayCa

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Page 1: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Team Up for Tuesday: 5 Steps to

Awesome Corporate-Cause

Partnerships

Page 2: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

TODAY’S PRESENTER

Kate Olsen Vice President of Strategic Projects

Network For Good

Page 3: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

WEBINAR REMINDERS

• You can hear us, but we can’t

hear you

• Have questions? Type questions

in the Questions Log

• Turn up your computer’s volume

• For the best webinar experience,

close all other applications

• Webinar slides will be shared

Page 4: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

WHAT IS CANADAHELPS?

• A public charitable foundation and registered charity

• Through CanadaHelps.org, anyone can donate to any

registered Canadian charity online

• We have facilitated over $345 million in charitable

donations online since our launch in 2000

• 14,000 charities use us to collect donations and fundraise

online

• Over 800,000 Canadians have donated through

CanadaHelps

• For donors, CanadaHelps is a one-stop-shop for giving For

charities, CanadaHelps is an online fundraising solution

that is affordable, easy and secure

WELCOME TO GIVING MADE SIMPLE!

Page 5: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

#GivingTuesdayCa

• A national NEW day of giving on the

Tuesday following Black Friday and

Cyber Monday – Dec 3, 2013

• Celebrates and encourages giving

back in ways that support charities

• Partners create and commit to a

project then help spread the word to

their networks – online and offline

• Over 450 partners so far!

www.GivingTuesday.ca

#GivingTuesdayCa

Page 6: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Team Up for Tuesday

5 Steps to Awesome Corporate-Cause Partnerships

Kate Olsen @Kate4Good [email protected]

Page 7: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Many reasons to partner

1. More resources

2. Attention and audience

3. New ideas and approaches

4. Skills and knowledge building

5. Achieve more impact

Start small. Think: Pilot.

Page 8: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Many reasons not to partner

1. Support comes with strings

2. You don’t trust your partner

3. Goals conflict or are unclear

4. Partnership takes you off mission

Look before you leap.

Page 9: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Corporate-Cause partnerships are evolving

Grants to

nonprofits the

CEO cares

about

Philanthropic

programs tied to

business values

and priorities

Cross-sector

collaboration

and joint

ventures

Philanthropic

priorities siloed

in the corporate

foundation

So last century Today & beyond Joining the new millennium

Page 10: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Companies seek to partner in many different ways

Investment

($, people, resources)

Complexity

Low High

Low

High

Sponsorship Community Grants

Joint Ventures

Pro Bono

Cause Marketing

Cause Branding

Volunteer Programs

Matching Grants

Page 11: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Partnerships: one size does not fit all

Investment

Complexity

Low High

Low

High

Page 12: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

5 steps to create awesome partnerships

1. Seek mission and values alignment

2. Leverage complementary assets

3. Design right partnership architecture

4. Hold each other accountable

5. Measure and communicate accomplishments

Page 13: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

1. Alignment

Page 14: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Luna & Breast Cancer Foundation make sense

Page 15: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

KFC & Juvenile Diabetes Research Foundation do not

Page 16: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

2. Assets

Page 17: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Crowdfunding partnerships are win-win-win

Page 18: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Coalitions harness attention and resources

Page 19: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

3. Architecture

Page 20: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Build a relationship (ladder of engagement)

Page 21: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Leverage digital engagement

Where are you active online?

How can you get your supporters engaged?

A few ideas

• #GivingTuesday Twitter blast

• Random Acts of Kindness Facebook campaign

• Inspirational generosity pins on Pinterest

• Kind deeds caught in the act on Instagram

• Messages of hope and generosity on YouTube

Page 22: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Add incentives to drive giving

Do you have a corporate sponsor that

could provide matching funds for 1 day?

Page 23: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

4. Accountability

Page 24: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Show the progress to keep up momentum

Page 25: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Cultivate a conversation, spark action

Page 26: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

5. Achievements

Page 27: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Say ‘Thank you’ and show impact

On behalf of everyone here at Phoenix House, we thank our friends and supporters for taking the time to acknowledge our clients’ progress and determination. As one of our clients put it, it was comforting to discover that “even people who we don’t know want us to do well.”

Page 28: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Thanks for nothing?

• Study: 2 million donors to 50 nonprofits around the world.

• 70% of the nonprofits didn’t send a follow-up email within one month.

• 37% did not send a thank you email.

eCampaigning Review Study

http://www.advocacyonline.net/ecr09

Page 29: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

4 parts of a good thank-you

1. Personal

2. Tangible

3. Emotional

4. About the donor, not you!

…and it’s done FAST I received hand-drawn thank you

cards from the kids I bought a classroom microphone for. About 40 letters, most with drawings -- sweet, funny, heartfelt, real. They also pointed me to where on the web I can hear their recording of "Hot Cross Buns," made with "my" microphone. --Jeff Brooks, TrueSense

The Gold Standard

Page 30: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

Celebrate impact with a powerful story

http://www.adaymadebetter.com/

Go watch this video!!!

Page 31: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

It’s about relationships, collaboration and

execution.

Page 32: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

More Charity

Training

Page 33: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

MYCHARITYCONNECTS

Educational and training opportunities

through MyCharityConnects

www.mycharityconnects.org

Page 34: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

UPCOMING WEBINARS

www.mycharityconnects.org/webinars

Tuesday, November 12 @ 2pm

Building a successful online campaign for

#GivingTuesdayCa Simren Deogun, Senior Account Manager, Stephen Thomas

Page 35: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

STAY IN TOUCH

youtube.com/canadahelps

@canadahelps

facebook.com/canadahelps

[email protected]

1-877-755-1595

Page 36: Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships