24

Brand Name Justification

Entertainment 24Our brand name is justified because our DTHservice beams picture 24/7, even during electriccutoff provided that the users have generatorconnection.

Brand Logo Justification

Our brand logo is consistent with the name itself.The logo has the word ‘Entertainment’ & ‘24’which illustrates that our DTH service willprovide 24/7 entertainment.

Brand Tagline Justification

Our brand tagline justifies the fact that our DTHservice is a 24/7 service that would provideuninterrupted entertainment.

এন্টারটেইনটেন্ট সারাদিন

আনটে কােুক প্রদিদিন...।।

Brand Mantra Justification

Entertainment with best quality, Availability & Affordability.

Our promise is to provide quality DTH servicethat is both available and affordable to ourcustomers.

Mission Vision

Becoming the best DTH service brand in the country

Capturing the mind of customers through Availability, Affordability& Best quality

S W

O T

Strength

Opportunity Threat

1. Highest video/picture quality with stereo sound.2. Uninterrupted service with constant EIRP.3. 300+ Channel.4. Parental Control.5. High Speed Internet.

Weakness1. Higher installation cost2. Higher customer acquisition cost3. Low revenue per user

1. Less DTH service competitor in the industry.2. Proper positioning will automatically make uscategory leader.3. Strategic alliance with Bangladesh Film, Media &Sports events.

1. Stiff competition from cable operators and IndianDTH service providers2. Higher customer retention cost3. Potential customers misconception about DTHservice

Analyzing

Target Market

Geographical

Urban Sub-urban

Age: 25-40

Income: 30k+

Urban

Sub-urban

Rural

Age:18-25

25-50

50+

Income:0-30K

30K+

Demographical

Justification:

People from these areas can afford the service as per the average income level. These areas are getting digitized every other day so it will be easier to reach them. People’s age from 25-50 usually the main earning member of the family. People earning over 30k seems to afford DTH service.

Product

Feature Description

Guide 2 days advance Programme

Guide with description

Parental Control Enables to lock a channel

Block programs based on

their content rating

Can be unlocked only by

using your unique PIN

Favorites Set up a personal

program guide of the

channels you watch the

most

Assign personalized

names to your favorites

list – e.g. Mom, Dad, etc.

Package: 1 Dish 1 LNB 1 remote 1 set top box 1 HDMI cable 1 electronic

guide

24

এন্টারটেইনটেন্ট সারাদিন

আনটে কােুক প্রদিদিন...।।

Price

Silver Golden Platinum

299tkChannels: 150+

399tkChannels: 200+

499tkChannels: 300+

** Set top box + Installation cost: 2000 tk Place

Head office Branch Office Special Branch

Kazi nazrulIslam avenue, Dhaka.

Rangpur, Sylhet, Barishal, Chittagong, Mymensing, Rajshahi, Khulna

Cox’s Bazar

Promotion

THROUGH

THE LINE

(TTL)

ATL

TVC

Billboard

Social sites

Newspaper ADPoster on Motor Vehicle

BTL

Flyers with newspaper

Youtube AD

Free samples to office & hospitals

24

Video recording

300+ Channels

Parental control

Stereo Sound

Billboard:

The Core Problem

Peoples misconception about DTH service thatit is luxurious than cable operators.

THE BIG

IDEA

Alliance with TV shops and dealers to

sell our product with their own TVs

We will provide our product at a highly reasonableprice which will change the misconception aboutDTH service that it’s a luxury.

CurveballPre-launch

24

As Taskin Ahmed is our Brand

Ambassador, with him we will make a TVC and also use his brand value to capture the mind of our customers before entering in

the market.