team leadership paper
TRANSCRIPT
KNOWIF ANORGANIZATIO
NIS MAKING AN IMPACT?BY: VICKI LAM & AIZED SETHNA
WHAT DRIVES SUCCESSFUL NPOs?[ ]
WHAT DRIVES SUCCESSFUL NPOs?
MARKETING?
[ ]
WHAT DRIVES SUCCESSFUL NPOs?
STRATEGY?MARKETING?
[ ]
WHAT DRIVES SUCCESSFUL NPOs?
OPERATIONS?
STRATEGY?MARKETING?
[ ]
PERFECT MANAGEMENTBRAND-NAME AWARENESSA BREAKTHROUGH NEW IDEATEXTBOOK MISSION STATEMENTLARGE BUDGETSEXTERNAL OPERATIONS
PERFECT MANAGEMENTBRAND-NAME AWARENESSA BREAKTHROUGH NEW IDEATEXTBOOK MISSION STATEMENTLARGE BUDGETSEXTERNAL OPERATIONS
| External Operations Outside of organization’s boundaries
Involving government, business, nonprofits, and the public
Maximizing the “leverage” “Give me a lever long enough and I alone can move the world”
Events that have an impact Not just providing a social “Band-Aid”
EXTERNAL EVENTS
WHATDO SUCCESSFUL
NONPROFITSPRACTISE?
| 6 Practices of High-Impact Nonprofits
Serve & Advocate
Make Markets Work
Inspire Evangelists
Nurture Nonprofit Networks
Master the Art of Adaptation
Share Leadership
| Social Media – The Impact Fastest growing marketing medium
FREE, POPULAR, PERSON-TO-PERSON INTERACTION
Most popular NA segment: Women ages 24-45
Brings events “online”
Additional source of revenue through donations
Information spreads quickly – Potential flaw
| Success Story – “Let’s do it all”
The United Way of America
Giving easy – Payroll Deductions
Almost everyone recognizes the
logo & slogan – “Live United”
Met their target donations almost
every year!
| Other Ways to Measure Impact Most Followed – Doctors Without Borders
Expanding Quickly – Kids Charity of Tampa Bay
Most Frequently Viewed – Wounded Warrior Project
Most Online Donations – Center for Individual Rights
Largest Overall Donations – Direct Relief International
Operating with Small Budget – The Navy SEAL Foundation
www.charitynavigator.org
THANK YOU[ ]
WHAT WOULD YOU LIKE TO SEE NPOs DOING MORE OF?[ ]
TELL US ABOUT A TIME WHEN AN NPO
MADE AN IMPACT ON YOUR LIFE
[ ]
CAN YOU THINK OF ANY UNCONVENTIONAL
MARKETING TECHNIQUES?[ ]