Team Building And Effectiveness

Case StudyOn

With Reference to

BEER SALE AND DELIVERY TEAM

Under the guidance of ,Prof. Biswajeet Pattanayak

& Dr. Phalgu NiranjanaPGDM/2010-12/Gr. 4

Group Representatives

Bijay Jha PGPM/2010-12/06

Debadatta Sahoo PGPM/2010-12/11

Pratim Das PGPM/2010-12/30

Ruru Kumar Sahu PGPM/2010-12/34

Sabeeha Tanweer PGPM/2010-12/35

Siddhartha Priyaranjan PGPM/2010-12/46

Somika Saran Pandey PGPM/2010-12/47

Subhashree Ray PGPM/2010-12/49

Team Versus Group

Work Group:

A group that interacts primarily to share information and to make decisions to help each group member perform within his or her area of responsibility.Work Team:

A group whose individual efforts result in a performance that is greater than the sum of the individual inputs.

Comparing WORK GROUP and WORK TEAM

Team Effective Model

Context Structure of Team Climate of trust Performance and reward system

Composition Ability of members Personality Allocating role Diversity Flexibility

Work design Task identity Autonomy Skill variety

Process Common purpose Specific goal Team efficacy Conflict level

Team Effectiveness

Team Environment Relations Market characteristics: Markets are volatile when

retail purchasing policies, customer-induced competition, and requirements of special interest groups change frequently.

Product marketing

Point-of-Sale Advertising

Work Strategy

Underdog Independent and

competitive. Customer

oriented. Adaptability. Self-reliance. “ If it will help the

sale and not hurt the company, do it ”

Topdog Follower of

Maltshire guidelines.

Sales oriented. Inclined to the

rules and regulations.

“ Do what the company say ”

Leadership

Underdog Dependent on

team leader. Autocratic

leadership.

Topdog Participative and

democratic leadership model.

Employee involvement is encouraged.

Group Composition and Process

Underdog Very large sales

area. Largest team in

the company. Lack of

communication ( within the group)

Difficult in long term planning.

Effective coordination.

Topdog Comparatively

smaller area. Equal knowledge

and skills. Good

communication. clash of ideas.

Conclusion

If same task are given to different teams, different marketing strategies are evolved under different kinds of leadership styles. A team performance depends on their team work and effective use of their potential. E.g. in the case study we saw that tough Topdog used the traditional selling concept but they were productive because of their proper coordination.

Thank You