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The Fourth StrategyEnsure an Adequate and Sustainable Resource BaseFocus on Alumni Associations

Linda BennettFinnie ColemanDavid OlwellElissa PalmerFelix Vallejo

IVY TECH TEAM IV PRESENTATION

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IntroductionPURPOSEChanges lives and changes Indiana through education and workforce development3

Introduction4

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The Fourth StrategyEnsure an Adequate and Sustainable Resource Base 5

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FOCUS4.2 Alumni contribution.

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Why have an alumni association? foster loyalty and financial support for Ivy Tech and current students, develop community among former students, enhance the reputation of Ivy Tech, represent alumni interests to Ivy Tech, and provide selected services to alumni.

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Current Ivy Tech PracticesCentralized Alumni AssociationWeb siteLicense PlateAlumni magazineDistinguished alumniSocial mediaLegacy scholarshipStay in Touch

Local CampusesWide variationNewslettersSocial eventsDiscountsJob assistance / networking

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Best Practices from BenchmarksComprehensive alumni directoryScholarshipsDevelopmentAlumni recognitionSocial eventsLocal discounts / member benefitsCampus publicityNetworking

Job assistanceProgram financial supportAlumni BoardNewsletterLibrary and campus accessVolunteer opportunitiesCampus Email for life

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Key decisionsWhat will be centralized and what will be decentralized?What central resources will be provided to support alumni association?

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MAJOR FUNCTIONS OF ALUMNI ASSOCIATIONNetworkConnectionAccessFinancial BenefitsServiceLeadership

NETWORKSSocial activitiesEventsMentoringJob assistance / extended placementProgrammingResources

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CONNECTAlumni newsletter / class notesCapture current studentsAlumni MagazineSocial mediaEmail(Be aware of FERPA restrictions)

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ACCESSAthletics Gym Bookstore Library and mediaShort training courses

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FINANCIAL BENEFITS

Discounts (commercial ties)EventsInsurance

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SERVEScholarshipsStudent mentorship Development appeals / fundraising

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ALUMNI LEADERSHIP$300,000 donation by Greencastle's Citizens Advisory Commission for Industrial Development (CACFID) Alumni boardGiving Society (donor levels)Awards and recognition

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VALUE Accolades Advocates Goodwill Impact Service Accountability

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Measures of effectiveness for the alumni association shall includeAmount of contributions from alumni by campus and year groupPercent of eligible alumni joining the association by campus and year groupPercentage of members using each service provided by the association by campusRatio of income to operating expensesImprovements in the rankings of Ivy Tech by external agenciesAlumni survey results indication increased loyalty to Ivy Tech, reputation of Ivy Tech, and satisfaction with Alumni Association

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COSTSLargest cost is constructing comprehensive database of alumniWeb costs are modest; labor to maintain currency dominatesMailings and printing can be expensiveFunding for alumni boardsLocal businesses can earn tax write-offs for donations of services in kind

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RecommendationsStandardize a core subset of services across all campusesExpand practices system-wide from the local campuses that are already offering extensive services (Kokomo, Bloomington, etc.)Separate the brand of the alumni association from the development officeInvest in creating robust alumni database and populating it21

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ResourcesMs. Stephanie Melvin, Council for Resource Development, Washington DC Council for Advancement and Support of Education (CASE) (website, conferences)Rebecca Rump, How to Establish an Alumni Association from Southeastern Community College, Iowa22

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ConclusionExpanding the alumni association offers value for Ivy Tech in several dimensionsBuilding deeper relationships with alumni by providing useful services increases a sense of community, and alumni financial support will follow in time.

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AcknowledgementsJeff Terp (our champion)Perry HammockChris HancockThe Ivy Tech AlumniAnd the entire Ivy Tech team

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We would like to like to thank Jeff, Perry, Chris, and the entire Ivy Tech team for this learning opportunity. It was very developmental for us, as it exposed us to new aspects of university governance. Thank you again. 24