Strategic design partnerships for growth – Insights from the Danish cluster D2IThit Juul Madsen

Breakout Session: Use of design principles to drive innovation in clusters

5 September 2013

05.09.2013

Why design?Thit Juul Madsen

Head of Design2innovate - The Danish Design Cluster

Who are we?D2i is a partnership between Kolding School of Design, The University of Southern Denmark, LEGO, Dong and Design City Kolding

Design City Kolding

BusinessesS / M / L

Spinderihallerne

Innovation & design consultancies

Kolding School of Design

University of Southern Denmark

OrganizationsRegional authorities

What we do.../ We help companies create value through design and design

driven innovation We create awareness about the modern design concept

/ We teach companies / employees how to use design tools

What we offer...New Knowledge Competence development

Why we do it.../ Companies that are using design strategically, has up to 20%

greater value growth and higher export share

/ Danish export companies involving design in marketing and supply chain management have greater success abroad

BooksTraditional bookstore

Flickr: Martin Cathrae

BooksNew bookstore

BooksNew book

Kodak1975: Invented the world’s first digital camera

Kodak1976: 89% US market share of photographic film sales

KodakFilm camera sales Digital camera sales

2003

Kodak2012: Files for Bankruptcy

iPodApple iPod introduced in 2001

iPod2005: 65% US market share of MP3 player sales

AunsbjergCar dealer - focus on the product

AunsbjergInnovation process

AunsbjergConcept development - focus on service

AunsbjergCar sharing concept

D2I members

+45 2528 4215

Thit Juul Madsen

Thank you!

thit@design2innovate.dk

www.design2innovate.dk