“tcc index” - gsma · 3 tcc index starts from 100 tcc and meihua.info jointly released “tcc...
TRANSCRIPT
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“TCC Index” China Telematics Brands Exposure Analysis Report
2013.3-2013.5
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TCC Index
TCC Club Joint Lab Interpret Telematics Brand
3
TCC Index Starts from
100
TCC and Meihua.info jointly released “TCC
Index" give a read of how much the Chinese
media focus and expose Telematics in the last
month to fully interpret the marketing code of
each major Telematics brand.
“TCC Index" for March 2013 started from 100.
If the Index goes high, it means the Chinese
media have a better focus on Telematics-related
topics while the industry and companies are
more active in their marketing.
The Index current only covered OE telematics
brands. It will further add commercial vehicle
and aftermarket Telematics companies and
brands this year.
TCC Index
4
Brand The Brand Of Telematics
SAIC Motor
inKanet、iVoka
Shanghai GM
OnStar、VoiceLink 、E-Motion
BMW ConnectedDrive
Audi Audi Connect
Honda HondaLink
Nissan Carwings
Toyota G-Book
Hyundai /KIA
BlueLink、UVO
Hawtai TIVI
FAW D-Partner
LUXGEN think+
ChangAn In Call
BYD i-System
Geely G-Netlink
Ford SYNC、MyFord Touch™
BAIC Jin Dou Yun
GAC Tima Star
Shanghai GM Onstar
VoiceLink E-Motion
NO.1
NO.2
Nissan Carwings智行+
NO.3
BMW ConnectedDrive
Ford
SYNC
MyFord Touch™
Toyota G-BOOK
Geely G-Netlink
SAIC Motor inKanet
iVoka
March 2013，OEM & Telematics Brands Exposure Rate Ranking
*TOP3 Exposure OEM Brands
5
0
500
1000
1500
2000
2500
China OE Telematics Brands Exposure Rate 2013.3
Newspapers Network Information BBS Microblog
In March 2013, online news was the main form for the exposure of all brands. Car manufacturers pushing
Telematics related news and information to customers as their vehicle’s unique selling points.
March 2013 Trend Analysis
inKanet OnStar Connected
Drive Audi
Connect Honda
Link Carwings
智行+ G-Book
BlueLink TIVI D-Partner think+ In Call i-System G-Netlink
SYNC Jin Dou
Yun Tima Star MyFord
Touch™ iVoka VoiceLink
UVO Emotion
OEM Brands
Telematics Brands
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华泰
长安
现代
吉利
福特
丰田
上海汽车
宝马
日产
上海通用
TOP10 Of The Rank （2013.3）
March 2013， Telematics Brands contribution breakdown
77.4% No.1
No.2
No.3
15.4%
100%
7.3%
100%
7
April 2013 “TCC Index” Summary
March April Qoros - Qoros Qloud
April 2013，Add A New Brand： TCC Index
121
100
2013 Shanghai Auto Show
8
Shanghai GM
Onstar VoiceLink
Emotion
NO.1
NO.2
Nissan Carwings智行+
NO.3
BMW ConnectedDrive
Ford
SYNC
MyFord Touch™
Toyota G-BOOK
Geely G-Netlink
SAIC Motor
inKanet
iVoka
Brand The Brand Of Telematics
SAIC Motor
inKanet、iVoka
Shanghai GM
OnStar、VoiceLink 、E-Motion
BMW ConnectedDrive
Audi Audi Connect
Honda HondaLink
Nissan Carwings
Toyota G-Book
Hyundai /KIA
BlueLink、UVO
Hawtai TIVI
FAW D-Partner
LUXGEN think+
ChangAn In Call
BYD i-System
Geely G-Netlink
Ford SYNC、MyFord Touch™
BAIC Jin Dou Yun
GAC Tima Star
Qoros Qoros Qloud
April 2013，OEM & Telematics Brands Exposure Rate Ranking
*TOP3 Exposure OEM Brands
9
0
500
1000
1500
2000
2500
3000
3500
4000
China OE Telematics Brands Exposure Rate 2013.4
Newspapers Network Information BBS Microblog
In April 2013, online news was still the top priority for the promotion of all brands. Motivated by Shanghai
International Auto Show, all manufacturers produced a bundle of new releases, which were forward by dealer
over and over again. Telematics attracted a lot of attention as an advanced tech.
April 2013 Trend Analysis
inKanet OnStar Connecte
dDrive Audi
Connect HondaLin
k Carwings
智行+ G-Book
BlueLink
TIVI think+ In Call isystem G-Netlink SYNC
Jin Dou Yun
Tima Star Qoros Qloud iVoka
VoiceLink UVO MyFord
Touch™ Emotion
OEM Brands
Telematics Brands
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奥迪
比亚迪
吉利
福特
现代
丰田
上海汽车
日产
宝马
上海通用
TOP10 Of The Rank （2013.4）
93.6% No.1
No.2
No.3
4.9%
1.5%
April 2013， Telematics Brands contribution breakdown
100%
100%
11
May 2013 “TCC Index” Summary
3月 4月
TCC Index
121
100
112
5月
“The 15th Shanghai International Automobile Industry Exhibition is finished successfully”
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Shanghai GM Onstar VoiceLink
Emotion
NO.1
NO.2
SAIC Motor
inKanet iVoka
NO.3
Nissan Carwings智行+
ChangAn In Call
ToyotaG-BOOK
BMW ConnectedDrive
Ford
SYNC
MyFord Touch™
Brand The Brand Of Telematics
SAIC Motor
inKanet、iVoka
Shanghai GM
OnStar、VoiceLink 、E-Motion
BMW ConnectedDrive
Audi Audi Connect
Honda HondaLink
Nissan Carwings Zhixing+
Toyota G-Book
Hyundai /KIA
BlueLink、UVO
Hawtai TIVI
FAW D-Partner
LUXGEN think+
ChangAn In Call
BYD i-System
Geely G-Netlink
Ford SYNC、MyFord Touch™
BAIC Jin Dou Yun
GAC Tima Star
Qoros Qoros Qloud
May 2013，OEM & Telematics Brands Exposure Rate Ranking
*TOP3 Exposure OEM Brands
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In May 2013, online news got more active thanks to GMIC and more brands came in the spotlight.
But vitality of BBS and Microblog got a drop due to Shanghai Auto Show came to an end.
Newspapers kept a tepid attitude toward Telematics.
inKanet OnStar
ConnectedDrive
奥迪Connect
HondaLink
Carwings智行+
G-Book
BlueLink
TIVI think+ In Call i系统 G-Netlink
SYNC Jin Dou
Yun Tima Star
Qoros Qloud iVoka
VoiceLink
UVO MyFord Touch™ Emotion
0
500
1000
1500
2000
2500
3000
China OE Telematics Brands Exposure Rate 2013.5
Newspapers Network Information BBS Microblog
May 2013 Trend Analysis
OEM Brands
Telematics Brands
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纳智捷
吉利
现代
福特
长安
丰田
宝马
日产
上海汽车
上海通用
TOP10 Of The Rank （2013.5）
85.1% No.1
No.2
No.3
8.5%
6.4%
100%
100%
May 2013， Telematics Brands contribution breakdown
15
0
20
40
60
80
100
120
140
March April MayThe Index 100 121 112
2013 TCC Index Of China Telematics（March-May）
TCC Index
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TCC Index
10k+ Users / 2 OEMs in 2009
1000k+ Users / 20+ OEMs in 2013
600m+ Mobile Internet Users
300m+ Mobile Map/Navigation Users
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TCC Index
1000k+ Users
20+ OEMs
600m+ Mobile
Internet Users
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TCC Index
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TCC Index
SEND2CAR now available from 130 million Amap users
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Tomorrow Afternoon
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