tbws austin

Keep Video Marketing Keep Video Marketing WeirdWeird

In AustinIn Austin


In AustinIn Austin

It’s your time to shine. It’s your time to It’s your time to shine. It’s your time to winwin


Who Are You?Who Are You?We are Hosts of the “TBWS Daily Show”Real Estate & Lending issues, guidelines, news, and Sales Tips.4 to 6 minute video to help you through your Real Estate Day.With a Laugh.

We are Hosts of the “TBWS Daily Show”Real Estate & Lending issues, guidelines, news, and Sales Tips.4 to 6 minute video to help you through your Real Estate Day.With a Laugh.

Who Are You?Who Are You?

• We’ve been at it for 3 We’ve been at it for 3 years.years.

• We started out with a We started out with a handful of local handful of local viewersviewers

• We currently average We currently average around 6,875,000 around 6,875,000 views per year. views per year.

• In 2010 The Rangers In 2010 The Rangers had 2,505,171 in had 2,505,171 in attendance. attendance.

Who Are You?Who Are You?

+

Vacaville

Cow + Town = Cowtown

QuickTime™ and a decompressor

are needed to see this picture.

Why Are You Here?Why Are You Here?

Why Are You Here?Why Are You Here?

We’re here to We’re here to help you have a help you have a stronger on line stronger on line presence. presence.

Database GrowthDatabase Growth

Database Database ManagementManagement

Generate more Generate more leadsleads

We’re here to We’re here to help you have a help you have a stronger on line stronger on line presence. presence.

Database GrowthDatabase Growth

Database Database ManagementManagement

Generate more Generate more leadsleads

Building a Stronger Building a Stronger On-line PresenceOn-line Presence

Blogging + Video = Blogging + Video =

Video BloggingVideo Blogging

First off YES YOU First off YES YOU

CAN!CAN!

People work with people they

People work with people theyKnow Like and Trust

Know Like and Trust

Video Unlike email, snail-

mail or

even the phone lets people

know like and trust you

A Blog will Give you

the platform to host and deliver YOU!

A Blog will Give you

the platform to host and deliver YOU!


According to NAR, 82% of new homebuyers begin their search on line. ~Sites and Blogs are intended to capture your clients.~Your average client will visit 8 sites before they call you!!~Is your database growing or eroding. It can only be one.


+BBllooggss

1/ Content2/ Activity

3/ Back-Linking

These 3 components help optimize your

search result.


According to Hubspot, the average company that blogs has a whopping 55% more visitors, 97% more inbound links yet only 10% of Real Estate Agents have a blog


~Blog Title,~Post connected to the twitter tiny url~featured ads.~Back Links~Share Buttons~Subscription


Carrie has 106,455 people following herCarrie has 106,455 people following her


Your Blog

Your BlogForwardForward


Your Blog Your Blog With SEO

Each and every post needs to become an Each and every post needs to become an email campaign, facebook post, and tweet.email campaign, facebook post, and tweet.

Then your post can get forwarded, shared Then your post can get forwarded, shared and retweeted, over and over again.and retweeted, over and over again.

Applying Success Applying Success TodayToday

512-867-5309


When you post on your When you post on your personal blog the right personal blog the right way, you stand to gain way, you stand to gain more viewers through the more viewers through the process known as on-line process known as on-line viral growth.viral growth.

Each forward, regardless Each forward, regardless of medium takes of medium takes viewers back to your viewers back to your blog where they’re blog where they’re exposed to your exposed to your business expertise and business expertise and all your pertinent all your pertinent contact information.contact information.

“A combination of hard work and smart work is efficient work”


According to NAR, 82% of new homebuyers begin their search on line. Sites and Blogs are intended to capture your clients.Your average client will visit 8 sites before they call you!!Is your database growing or eroding. It can only be one.

Keep Video Marketing Weird... Keep Video Marketing Weird... in Austinin AustinKeep Video Marketing Weird... Keep Video Marketing Weird... in Austinin Austin



Applying Success Applying Success TodayTodayHow about an entertaining proposition. 1/ Your most viral video.2/ If you can make themlaugh you can make them buy.3/It’s ok if you’re not funny.

Applying Success Applying Success TodayToday“At the end of the day the pawn and king

go back in the same box.

Applying Success TodayApplying Success TodayOpening

“hey guys Brian here from Redline Mortgage. I found this great video and wanted to share it with you. Check this out”

Entertainment Proposition

“If you know anyone who has any questions about

mortgages what so ever, have them give me a call. If you’d like to keep getting fun videos from me please subscribe and forward the video to any parents that might relate to that finger biting thing. Thanks a lot.

Closing


512-867-5309


Your Blog

Your BlogForwardForward


Your Blog Your Blog With SEO

Each and every post needs to become an Each and every post needs to become an email campaign, facebook post, and tweet.email campaign, facebook post, and tweet.

Then your post can get forwarded, shared Then your post can get forwarded, shared and retweeted, over and over again.and retweeted, over and over again.

The Business to Business Marketing plan “B2B”

The Business to Business Marketing Plan “B2B”B2B videos are where you introduce a small business owner to your

database through your video blog with teh understanding that they will refer you people they know that could use your help. Not BNI Not LeTip

Get Business, Grow your Database, Expand your reach, close more deals.

“B2B” Video Step 1

Use the yellow book to locate small business owners

Examples:Acupuncture, Florist, Architect, CPA, HVAC, Bail Bonds, Pet Sitter, Estate Attorney, Carpet Cleaner,

Furniture Store, Auto Mechanic, Bakery, Handy Man, Restaurant, Trash Hauler, Pest Control, Limo Service,

Landscaper, Chiropractor, Contractor.... Anyone Really....

“B2B” Video Step - 2

Often times the business owner will come up with a discount that you can market.

Most small business’ are horrible marketers and will jump at the opportunity.

Thank the recession! Most small business’ that have not already folded up shop are struggling to keep the doors open.

Hi My Name is ________with________I have a

large database of past clients that I market to every couple of weeks and I like to send them helpful things or stuff that they

can use.

I was wondering if I introduced them to your business if you

could offer them some kind of discount?

It helps me because I’ve provided them with something

of value and it helps you because they might patron your

business.

Is this something you would like to do.


Create the Coupon at Marluck Marketing & Save it to your hard drive.

Side note: Marluck Marketing’s coupon

maker is completely free! you don’t even need to

create an account! MarluckMarketing.com/co

uponmaker

“B2B” Video Step - 4Meet the Business Owner, Get the Coupon

Approved & Ask for Referrals.Once the coupon is done, call the business owner and ask if you can

come and show it to them.

After you’ve got their approval say this:

“OK great! I’ll send this out on my next blog post! Oh and, can you

do me a favor? Next time you hear of anyone that needs my help can you send them my way? I’d really

appreciate it.”

Side note: It is CRITICAL to meet the business owner face to face

and ask for the referral!

“B2B” Video Step -5

Add your new B2B partner into your database.

Side note: Make sure they are in your database BEFORE you send their discount out on your blog!

This way they can see what you’ve done for them.


Upload your coupon to a photo hosting site like Flickr.After you’ve

uploaded your coupon jpg file to Flickr you

can pull down the “share” options and select the

“hyperlink.”

Use the hyperlink in the

text body of your blog post to share the coupon with

your viewers. Easy? Heck

Yes!!


OK superstar, it’s time to make your B2B video!Hey everybody this is ______ with ABC Realty/Mortgage and I’ve arranged a nice discount for you from Sally’s Florist on 123 Main Street, Austin Texas.She’s offering a 30% discount on anything in the store. Just click the link down below to get the coupon. Sally is awesome and her shop is amazing. She can even do weddings and other events as well. Well hope you can make use of this discount, and if not,

maybe you can forward this video to someone else that can. Don’t forget, I sell real estate so give me a call if you or someone you know could use my help and please subscribe for free to my blog for future discounts. Finally don’t forget to click on the “discounts” category to see the other great deals I’ve arranged for you. Until next time., have a great day. Side note: Be sure to have “Categories” on your blog and

create a category called “Discounts”

Final Thoughts on B2B

CALL YOUR B2B PARTNERS EVERY SINGLE MONTH!!!

ASK THEM FOR A REFERRAL!Because they owe you and guilt is a great sales tool

Super Final thoughts on B2B

If you got one new solid B2B partner a week, that would be 52 in a year

If you were consistent about asking them for a referral every month, do you think you could get one closed transaction a year from eash partner?

That would be 52 new deals in one year.


In AustinIn Austin


In AustinIn Austin



Independence Title



Are you thinking: “This sounds great but I know

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“A combination of hard work and smart work is efficient work”

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Education

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