tbli nordic 2015 - mette saga nielsen - entrepreneur salon

Download TBLI NORDIC 2015 - Mette Saga Nielsen - Entrepreneur Salon

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  1. 1. The House of Nordics TBLI Nordic Copenhagen, 16th June 2015
  2. 2. Content ! Founder profiles ! Value Proposition ! Our store ! Locations ! Financials ! Organisation ! Investor profile
  3. 3. Founder profiles Mette Nielsen ! Commercial and social background Master from Copenhagen Business School BBDO, Ogilvy, Social Capital Fund ! Owner of Random Luxury Sustainable fashion, jewellery and interior. ! Strategic advisor/ business developer 8 Social enterprises ! International experience International clients, campaigns, lived and worked in Sydney.
  4. 4. Founder profiles Henrik Marstrand ! Commercial background Master from Copenhagen Business School Arcus, Diageo, Kraft, Cloette/Fazer ! CEO and founder of Mater A/S Ethical living (Furniture and interior) Operating since 2006 ! International experience Mater is selling to 40 countries world wide
  5. 5. Mission ! Inspire and promote conscious living and lifestyle. ! Co-create value for social and sustainable businesses. ! Make a difference for people and environment.
  6. 6. Value Proposition We offer a platform*) to co-create, co-fund and build classic collections of Nordic inspired lifestyle and products, produced in flourishing communities all over the world by social and environmental responsible companies. All for creating a beautiful and lasting impact. *) for designers, producers, private people and businesses.
  7. 7. The House
  8. 8. The House A place where you can be yourself, that belongs to you and where you can work, relax and meet.
  9. 9. The House A place where we co-create and co-fund new stores and products.
  10. 10. The House A place that gives co-founders or co-investors special benefits and higher kickbacks as the company grows.
  11. 11. The House A place with style and humor that changes every day.
  12. 12. The House A place where art, design and craftmanship are in focus.
  13. 13. The House A place with Nordic inspired design - for an international audience.
  14. 14. The House A place where all products, food and materials used are ethically and sustainable produced.
  15. 15. The House In partnerships with social and environmental responsible companies all over the world.
  16. 16. The House 1.Sustainable materials. 2.Sustainable production. 3.Local production. 4.Local materials. 5.Focus on including people outside the ordinary workforce. Social and environmental focus:
  17. 17. Goals ! A shop in every city with an airport. ! A shop in all international airports. ! Launch of 1st shop in 2016 in Copenhagen, ! Goal: 1,000 shops world wide.
  18. 18. Investor Buyanownership Presentation online and in store Fixeddiscounton allthingsinthestore*) Product Receivesyearlyreturn basedonsales Receivesunique Membershipcard *) Based on investment size Co-funding of a product
  19. 19. Investor Buyanownership Presentation of store(s) (online) Fixeddiscounton allthingsinthestore*) Store Receivesyearlyreturn basedonsales Receivesunique Membershipcard Co-funding of a store *) Based on investment size
  20. 20. Membership model Example of co-creating membership (work-in-progress) Type of membership Members Price/year Total Price/ month Membership, PREMIUM (25% discount) 500 400 200'000 8,33 Membership, STANDARD (10% discount) 1000 200 200'000 4,17 Other membership 2500 25 62'500 FUNDING FROM MEMBERS (in Euros) 462'500
  21. 21. Process & costs Step 1: 6 months store selection, product curation, final co-funding model, finance model and brand identity. Step 2: 12 months 1st house and online sale. 6 month developing of online engine => 6 months soft launch (internal / by invitation only) Step 3: Launch of final co-funding model. 2015 2016 2017 100,000 euro 700,000 euro 800,000 euro
  22. 22. Financials - 3 year breakdown for 1st store Cost budget for the first House*) in EURO - COPENHAGEN Year 1 Year 2 Year 3 RENT 200'000 200'000 200'000 PERSONNEL 150'000 200'000 300'000 STORE MANAGER 75'000 75'000 75'000 PROJECT MANAGER 110'000 110'000 110'000 WEB DEVELOPMENT 35'000 15'000 15'000 DECORATION 100'000 15'000 15'000 PR/MARKETING 35'000 35'000 35'000 TOTAL 705'000 650'000 750'000 Year 1 Year 2 Year 3 TURNOVER excl. VAT 650'000 1'500'000 2'500'000 CONTRIBUTION MARGIN %**) 0.5 0.5 0.5 CONTRIBUTION MARGIN 325'000 750'000 1'250'000 RESULT -325'000 100'000 500'000 *) Excl. Food, **) Average CM%
  23. 23. Financials - 3 year breakdown for 1st store Cost budget for the first House*) in EURO - COPENHAGEN Year 1 Year 2 Year 3 RENT 200'000 200'000 200'000 PERSONNEL 150'000 200'000 300'000 STORE MANAGER 75'000 75'000 75'000 PROJECT MANAGER 110'000 110'000 110'000 WEB DEVELOPMENT 35'000 15'000 15'000 DECORATION 100'000 15'000 15'000 PR/MARKETING 35'000 35'000 35'000 TOTAL 705'000 650'000 750'000 Year 1 Year 2 Year 3 TURNOVER excl. VAT 650'000 1'500'000 2'500'000 CONTRIBUTION MARGIN %**) 0.5 0.5 0.5 CONTRIBUTION MARGIN 325'000 750'000 1'250'000 RESULT -325'000 100'000 500'000 *) Excl. Food, **) Average CM%
  24. 24. Financials - Potential Average Gross Profit per shop per year Numbers of Shops Total Gross Profit 200,000 10 2,000,000 200,000 50 10,000,000 200,000 100 20,000,000 200,000 500 100,000,000 200,000 1000 200,000,000
  25. 25. Financial partner(s) profile ! Ambitious and international. ! Sustainable and conscious focus. ! Initial funding/co-funding of 800,000 euro. ! Supporting the international roll out.
  26. 26. Mette Nielsen: mette@randomluxury.com Mobile: +45 3011 9986 Linkedin: Mette Saga Nielsen Henrik Marstrand: Henrik.marstrand@materdesign.dk Mobile: +45 4031 3831 Linkedin: Henrik Marstrand Contact
  27. 27. Thank you