task 24 - the way forward

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  • Subtasks of Task XXIVsocial media and

    Task XXIV

    Dr Sea Rotmann Operating Agent

    Graz workshop, October 14, 2014

    How to help the Behaviour Changers

    IEA DSM TASK 24The way forward

  • Some main Task 24 recommendations

  • Some main Task 24 recommendations

  • Some main Task 24 recommendations

    - Individual recommendations from the case study analysis from Subtask I can be found in the Monster or the Task 24 Wiki

  • Some main Task 24 recommendations

    - Individual recommendations from the case study analysis from Subtask I can be found in the Monster or the Task 24 Wiki

    - More in-depth recommendations can be found in each individual country case study analysis from Subtask II

  • Some main Task 24 recommendations

    - Individual recommendations from the case study analysis from Subtask I can be found in the Monster or the Task 24 Wiki

    - More in-depth recommendations can be found in each individual country case study analysis from Subtask II

    - Recommendations on monitoring and evaluation can be found in Subtask III report Did you behave as we designed you to?

  • Some main Task 24 recommendations

    - Individual recommendations from the case study analysis from Subtask I can be found in the Monster or the Task 24 Wiki

    - More in-depth recommendations can be found in each individual country case study analysis from Subtask II

    - Recommendations on monitoring and evaluation can be found in Subtask III report Did you behave as we designed you to?

    - Each country will receive a country-specific set of recommendations and to dos/not to dos (Subtask IV)

  • Some main Task 24 recommendations

    - Individual recommendations from the case study analysis from Subtask I can be found in the Monster or the Task 24 Wiki

    - More in-depth recommendations can be found in each individual country case study analysis from Subtask II

    - Recommendations on monitoring and evaluation can be found in Subtask III report Did you behave as we designed you to?

    - Each country will receive a country-specific set of recommendations and to dos/not to dos (Subtask IV)

    - The main recommendations from Subtask V have been discussed earlier already

  • So...whats the story?

  • So...whats the story?

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity- We are at a crossroads, and shouldnt turn back

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity- We are at a crossroads, and shouldnt turn back- We need to look at whole-system, societal change

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity- We are at a crossroads, and shouldnt turn back- We need to look at whole-system, societal change- This cant be done in isolation by one sector - collaboration is key

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity- We are at a crossroads, and shouldnt turn back- We need to look at whole-system, societal change- This cant be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity- We are at a crossroads, and shouldnt turn back- We need to look at whole-system, societal change- This cant be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are weary to use them, face-to-face still key

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity- We are at a crossroads, and shouldnt turn back- We need to look at whole-system, societal change- This cant be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are weary to use them, face-to-face still key- Its also hard to find the right people and break down the silos

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity- We are at a crossroads, and shouldnt turn back- We need to look at whole-system, societal change- This cant be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are weary to use them, face-to-face still key- Its also hard to find the right people and break down the silos- Everyone has a piece of the puzzle but we havent fit it together

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity- We are at a crossroads, and shouldnt turn back- We need to look at whole-system, societal change- This cant be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are weary to use them, face-to-face still key- Its also hard to find the right people and break down the silos- Everyone has a piece of the puzzle but we havent fit it together- We need a shared learning and collaboration platform that works

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity- We are at a crossroads, and shouldnt turn back- We need to look at whole-system, societal change- This cant be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are weary to use them, face-to-face still key- Its also hard to find the right people and break down the silos- Everyone has a piece of the puzzle but we havent fit it together- We need a shared learning and collaboration platform that works- We also need a shared language based on narratives

  • So...whats the story? - There is no silver bullet anywhere but the potential remains huge- Homo economicus doesnt exist (in energy)- Habits are the most difficult thing to break- This means we have to get even smarter & embrace complexity- We are at a crossroads, and shouldnt turn back- We need to look at whole-system, societal change- This cant be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are weary to use them, face-to-face still key- Its also hard to find the right people and break down the silos- Everyone has a piece of the puzzle but we havent fit it together- We need a shared learning and collaboration platform that works- We also need a shared language based on narratives

    - Its all about the people!

  • The way we look at the Energy System

    eetd.lbl.gov

  • The way we look at the Energy System

    TO

    P D

    OW

    N

    eetd.lbl.gov

  • The way we look at the Energy System

    TO

    P D

    OW

    N

    SUPPLY --> T&D --> TECHNOLOGY --> USER

    eetd.lbl.gov

  • 5Target Audience of Task XXIVAnother way we could look at the Energy System

  • 6Target Audience of Task XXIVThe end user service need

  • 6Target Audience of Task XXIVThe end user service need

    Personal comfort

  • 7Target Audience of Task XXIVThe end user behavioural response

  • 7Target Audience of Task XXIVThe end user behavioural response

    Technology

  • 8Target Audience of Task XXIVThe end users wider context

  • 8Target Audience of Task XXIVThe end users wider context

    Cultural norms

  • 8