target market segmentation pdf
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Killers focus on winning, rank, and direct peer-‐to-‐peer compe55on. They are engaged by leaderboards and ranks.
-‐ Killers are not really the right target audience for Achilles, Achilles does not have leaderboards or ranks and more importantly you cannot kill the enemy, you can only dodge them.
Achievers focus on a?aining status and achieving preset goals quickly and/or completely. They are engaged by achievements, either determined by the game or themselves.
-‐ Achievers fit Achilles quite well, the quick goals that they prefer is shown with the different plaDorm levels in the game.
Explorers focus on exploring and a drive to discover the unknown. These players may end up knowing how the game works and behaves be?er than the game creators themselves.
-‐ Achilles was made for explorers, explorers push themselves to go further through the level which means they will not quit on the first hurdle and s5ck it out.
Socializers focus on socializing and a drive to develop a network of friends and contacts. They help to spread knowledge and a human feel, and are oGen involved in the community aspect of the game.
-‐ Achilles doesn’t have a network of friends or a social background so I can’t imagine it happening, but you never know; people could find it and love it.
Target Market Segmenta5on
18%
36%33%
13%
Killers Acheivers Explorers Socializers