target market segmentation pdf

1
Killers focus on winning, rank, and direct peertopeer compe55on. They are engaged by leaderboards and ranks. Killers are not really the right target audience for Achilles, Achilles does not have leaderboards or ranks and more importantly you cannot kill the enemy, you can only dodge them. Achievers focus on a?aining status and achieving preset goals quickly and/or completely. They are engaged by achievements, either determined by the game or themselves. Achievers fit Achilles quite well, the quick goals that they prefer is shown with the different plaDorm levels in the game. Explorers focus on exploring and a drive to discover the unknown. These players may end up knowing how the game works and behaves be?er than the game creators themselves. Achilles was made for explorers, explorers push themselves to go further through the level which means they will not quit on the first hurdle and s5ck it out. Socializers focus on socializing and a drive to develop a network of friends and contacts. They help to spread knowledge and a human feel, and are oGen involved in the community aspect of the game. Achilles doesn’t have a network of friends or a social background so I can’t imagine it happening, but you never know; people could find it and love it. Target Market Segmenta5on 18% 36% 33% 13% Killers Acheivers Explorers Socializers

Upload: james-buckmaster

Post on 14-Dec-2014

50 views

Category:

Documents


4 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Target market segmentation pdf

Killers  focus  on  winning,  rank,  and  direct  peer-­‐to-­‐peer  compe55on.  They  are  engaged  by  leaderboards  and  ranks.

-­‐  Killers  are  not  really  the  right  target  audience  for  Achilles,  Achilles  does  not  have  leaderboards  or  ranks  and  more  importantly  you  cannot  kill  the  enemy,  you  can  only  dodge  them.  

Achievers  focus  on  a?aining  status  and  achieving  preset  goals  quickly  and/or  completely.  They  are  engaged  by  achievements,  either  determined  by  the  game  or  themselves.

-­‐  Achievers  fit  Achilles  quite  well,  the  quick  goals  that  they  prefer  is  shown  with  the  different  plaDorm  levels  in  the  game.  

Explorers  focus  on  exploring  and  a  drive  to  discover  the  unknown.  These  players  may  end  up  knowing  how  the  game  works  and  behaves  be?er  than  the  game  creators  themselves.

-­‐  Achilles  was  made  for  explorers,  explorers  push  themselves  to  go  further  through  the  level  which  means  they  will  not  quit  on  the  first  hurdle  and  s5ck  it  out.  

Socializers  focus  on  socializing  and  a  drive  to  develop  a  network  of  friends  and  contacts.  They  help  to  spread  knowledge  and  a  human  feel,  and  are  oGen  involved  in  the  community  aspect  of  the  game.

-­‐  Achilles  doesn’t  have  a  network  of  friends  or  a  social  background  so  I  can’t  imagine  it  happening,  but  you  never  know;  people  could  find  it  and  love  it.

Target  Market  Segmenta5on

18%

36%33%

13%

Killers Acheivers Explorers Socializers