target fashion accessories buyer worldwide

11
Target buyers of fashion accessories, find them and meet them

Upload: kishunanu

Post on 20-Jun-2015

791 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Target Fashion Accessories Buyer Worldwide

Target buyers of fashion accessories, find them and meet them

Page 2: Target Fashion Accessories Buyer Worldwide

Are you ready to seek new opportunities in international markets?

Present

The world’s major economies are slowly recovering from the economic crisis and uncertainty remains in the trade environment.

Future

Exporters need to navigate these challenges and maintain sustainable development. A necessary step is to target the right buyers and shift from price selling to value selling.

Past

Exporters sold on their price advantage. Any and all buyers might make suppliers profitable.

To execute this transformation and develop overseas markets, suppliers need to focus on three keys:

1. Identify target buyers2. Effectively promote your value to target buyers3. Achieve marketing objectives by matching your advantages with buyers’ needs

2

Page 3: Target Fashion Accessories Buyer Worldwide

20%of importers

Other

80%of importers 20%

of imports

80%of imports

Total importers Total imports

Find quality fashion accessor y buyers

Import buying power is highly concentrated — buyer quality counts, not quantityAccording to the US Census Bureau, 26% of US importers (approximately 24,000 companies) who imported from China account for 80% of all imports from China. It is clear that B2B sourcing is a 20:80 type of industry: about 20% of buyers hold 80% of the buying power.

As a result, the key to your export business lies in quality, not quantity. The huge online traffic driven by individual consumers and non-importers do not represent quality opportunities. The primary step of your marketing campaign is to identify the right target buyers.

Over 42 years, Global Sources has been dedicated to building a quality fashion accessory buyer community. From the first Fashion Accessories magazine published in 1984 to our specialized online marketplace, from trade shows to one-on-one meetings with top buyers, from e-Magazines to Online Sourcing Fairs, for 28 years, we constantly develop, accumulate and foster a professional fashion accessory buyer community suitable for your business.

1971 2004 1995 2011 1984 2003 2009

The first issue of Asian Sources is published

The first Fashion Accessories magazine launches

The first China Sourcing Fair is held

Digital versions of the specialized trade magazines launch

The first global trade marketplace, Asian Sources, goes online

Private Sourcing Events are initiated

Online Sourcing Fairs of ficially launch

3

Step : Identify target buyers

Page 4: Target Fashion Accessories Buyer Worldwide

Johannesburg

Dubai

MiamiShenzhen

Shanghai

Hong Kong

Sao Paulo

ShenzhenShenzhen

ShanghaiShanghaiShanghai

Global Sources offers effective marketing services to help exporters reach active buyers of fashion accessories. These unique marketing strategies and unparalleled abilities attract many of the world’s top buyers.

Buyer community development strategyOver 42 years, Global Sources has built a quality community of fashion accessory buyers by• Filtering out individual consumers and non-importers• Excluding online traffic or visits in buyer community statistics• Verifying active buyers based on buying activities• Verifying buyers face-to-face at trade shows• Focusing on fostering, satisfying and engaging with active and verified buyers

both in traditional and emerging markets

We acquire and filter buyers through common and exclusive channels• Common channels include SEO, eDM and social media, PPC, third-party trade

shows, purchase of third-party trade show buyer list, and third-party magazine advertisements

• Exclusive channels allow us to reach buyers who pre-register or attend Global Sources trade shows as well as print and e-Magazine subscribers

Global Sources fashion accessory buyer community — the right choice for finding your target buyers• Trade show attendees are quality buyers who invest time and money to source

from Asia• Global Sources’ specialized fashion accessory show runs in several sourcing hubs

around the world and in mainland China

4

Attract and screen target buyers of fashion accessories

Global Sources has been a strategic partner of the China (Shenzhen) International Brand Clothing & Accessories Fair (SZIC) since March 2012.

Step : Identify target buyers

Page 5: Target Fashion Accessories Buyer Worldwide

Find them and meet them — active buyers and verified buyers

We offer a unique and highly infl uential global community of 398,111* fashion accessory buyers, including 68,118 “verified buyers”.

Active Buyers are those who have registered to use one or more of our Fashion Accessories sourcing services within the last 12 months:

• Digital or print edition of the magazine

• E-mail alerts about advertisers’ products

• Online inquiries to advertisers

Verified Buyers are active buyers we have verified face-to-face at China Sourcing Fairs in the last nine years.

Global Sources offers an unparalleled community of quality fashion accessory buyers.

* Source: Global Sources database extraction analysis, June, 2012

Please refer to Ernst & Young’s report describing that they have audited the assertions of the management of Global Sources regarding the computation of the total number of active community membership encompassing all Global Sources’ vertical markets. This can be found at www.corporate.globalsources.com/METRICS/METRICS.HTM.

5

Buyers by geography — extensive

Eastern Europe and CIS3%

North America 29%

Africa7%

Middle East 6%

Asia 25%

Australasia andOceania 4%

Central & SouthAmerica 9%

Western Europe 17%

Source: Global Sources database extraction analysis, 2011

Buyers by business type — professional

Distributor/Wholesaler/Retailer

Importer

Trading company/Agent

Manufacturer

Buying office

Exporter

Others

31%

21%

10%

6%

2%

8%

22%

Buyers by purchasing volume — comprehensive

Above $10 million

$5 to $10 million

$1 to $5 million

$500,000 to $1 million

$100,000 to $500,000

Up to $100,000

11%

7%

23%

15%

23%

21%

(US$)

Top retailers and brands rely on Global Sources to source fashion accessories• AUSSCO • Avec Amour • Balaji Clothiers • Bentex International • Burberry • Coles Group Asia • Design Mecca • El Corte Inglés • Fendi Asia Pacific • Fera • Folli Follie • Forever21 • G2000 • Galaxy Sun Textiles • I.T. Apparels • Jill Scott International • JUICY GIRL • Kanchan Couture • Laura Ashley • LI & FUNG • MOISELLE • Ququa Kids • Royal Spirit • Target • Tesco • Texwood Apple

VerifiedBuyers

68,118fied

8,1188,1188,1188,1188,118

Tota

l active buyer community: 398,111

Active and verifi ed buyers of fashion accessories

Step : Identify target buyers

Page 6: Target Fashion Accessories Buyer Worldwide

Engage with target buyers and promote your value through a multi-channel, multi-format and multi-location marketing platform

Global Sources offers the industry’s highest quality fashion accessory buyer community• Totally focused on small, medium and

large professional buyers• The only service with overseas trade

shows to engage buyers in developed and key emerging markets

• The only service built on the foundation of “verified buyers” – all qualified face-to-face

• Superior reach to the world’s biggest buyers and brands

• Uniquely capable of attracting buyers according to their preferred media

Global Sources Fashion Accessories marketing platformYou need to aggressively market your products to the professional, active and verified buyers of the fashion accessory industry.

Engage with target buyers and promote your unique strength and value through media channels commonly used by buyers, including online, print, e-Magazine, trade shows, Online Sourcing Fairs and Private Sourcing Events.

6

Step : Effectively promote your value

Page 7: Target Fashion Accessories Buyer Worldwide

Up to 45,000 automatic watches made monthly

Attract target buyers, deliver valueThe Internet is full of overwhelming information and potential for fraud. How can you win buyers’ trust?

Global Sources is committed to integrity. We have built our distinctive online marketplace to help suppliers effectively communicate their value, and increase buyer attention and preference.

Industry-unique star-ranking systemGlobal Sources’ exclusive star-ranking system helps suppliers reach your target buyers fast. Suppliers are ranked from one star to six stars depending on the level of exposure you need. Your marketing websites contains up to 18 pages to describe your company and products. And your website integrates with your trade show attendance and magazine ads to provide a convenient overview of your company.

The first “one row per supplier” ranking systemOur breakthrough “one row” search results substantially boost advertisers’ exposure and make finding products:• Fast – Attract buyers’ attention quickly• Accurate – Match your offer to buyers’

with relevant needs • Comprehensive – Demonstrate your

strength with complete information• Economical – Appear in the top position

without any additional cost

Verified Supplier systemGlobal Sources partners with Dun & Bradstreet and Bureau Veritas to ensure our supplier community is trustworthy. This gives our advertisers a leg up in demonstrating a professional, reliable image.

Online: year-round exposure featuring star-ranking and “one row per supplier” interface — fast, accurate, comprehensive and economical

Engage with target buyers and promote your value through a multi-channel, multi-format and multi-location marketing platform

Highlight your unique selling points and competitive advantages

“Show More” page for 4-star advertiser

“Show More” page for 3-star advertiser“Show More”

page for 2-star advertiser“Show More”

page for 1-star advertiser

Demonstrate your comprehensive strength

“Show More” page for 5-star advertiser

“Show More” page for 6-star advertiserA higher star ranking ensures more exposures

7

Step : Effectively promote your value

Page 8: Target Fashion Accessories Buyer Worldwide

Magazines: specialized trade magazines and creative services — highlight unique selling points and build your professional image

The unique impact of Fashion Accessories magazine ads fully demonstrates your strength, effectively differentiates you from your competitors, and increase buyers’ engagement and preference.

e-MagazinesGlobal Sources launched the digital format of our trade magazines in 2009 to give suppliers exposure anytime, anywhere.

In 2012, we unveiled iPad magazines, through which buyers can send inquiries with just a few clicks.

Show IssuesShow Issues are distributed to verified buyers during Global Sources’ trade shows in both print and electronic formats to help you reach serious trade show visitors.

Advertiser GalleryPrint ads from our advertisers are displayed in dedicated areas at China Sourcing Fairs. These ads feature a QR code that enables buyers to read supplier profiles with a quick scan.

Professional creative servicesThe Global Sources Client Service Center produces customized B2B ads for each advertiser. Our team will:• Highlight your unique selling points• Create persuasive copy in English• Design an eye-catching layout

8

Step : Effectively promote your value

Page 9: Target Fashion Accessories Buyer Worldwide

Magazines: specialized trade magazines and creative services — highlight unique selling points and build your professional image

With a combination of face-to-face and the innovative online trade shows, China Sourcing Fairs expand your trade show exposure and effectively maximize buyer engagement and preference.

Face-to-face shows• Located in sourcing hubs around the

world including Hong Kong, Mumbai, Dubai, Miami, Johannesburg, Sao Paulo, Shenzhen and Shanghai with new Fairs to open in more locations soon

• Held nearly 60 times a year covering 14 hot industries

• Provide access to buyers in both traditional and emerging markets

Online Sourcing FairsAs the online version of physical trade shows, the industry’s first Online Sourcing Fairs are a truly unique marketing channel that offers additional supplier and product information that buyers can rely on. It not only extends face-to-face China Sourcing Fairs beyond the exhibition hall, but also complements Global Sources multi-channel integrated marketing solution.

Trade Shows: promotions before, during and after the show to maximize your marketing results

Before show

4 months

Be spotted by target buyers

✓ Online Sourcing Fairs

✓ Specialized trade magazines

✓ Online

Secure orders through face-to-face negotiation

✓ Physical trade show

✓ Private Sourcing Events

✓ Show Issue

✓ Online

Extend exhibiting results with on-going exposure

✓ Online Sourcing Fairs

✓ Specialized trade magazines

✓ Online

During show

4 days

After show

2 months

Hong Kong Dubai Miami Sao Paulo Mumbai Johannesburg

9

Step : Effectively promote your value

Page 10: Target Fashion Accessories Buyer Worldwide

Cencosud

IKEA CoppelKesa Electricals

Fujitsu

METRO GROUP

Redcats

Kaufl and

Sears

Woolworths LimitedKmart Australia

CarrefourGroupe Zannier

Kingfisher

Staples

Falabella

Intelbras

Halfords

AuchanOffice Depot

Zara

C & AOxylane

With 42 years of experience facilitating international trade and building strong relationships with top buyers, Global Sources created Private Sourcing Events in 2004. Today, 32 of the world’s top 100 retailers use Private Sourcing Events to find quality suppliers.

Private Sourcing Events provide an ideal platform for pre-selected suppliers and the world’s top buyers to meet in a private environment. The face-to-face events help suppliers better understand buyers’ sourcing needs and win profitable orders.

Private meetings to enhance buyer engagement and preference High levelMeet with key decision makers at global companies

Highly targetedEach event focuses on one product category or one buyer; buyers pre-select suppliers

Highly efficientMeetings take place in a private environment with ample time to communicate your unique selling points

Highly productiveSuppliers can gain a deeper understanding of buyers’ specific sourcing needs

Private Sourcing Events: meet top buyers one-on-one to understand buyers’ needs and win orders ef ficiently

74 Private Sourcing Events

1,894 Verified Suppliers

top brands and retailers

1,8941,894

top brands and retailers118

2,347 one-on-one selling opportunities

15,180billion in sourcing volume

2011 Private Sourcing Events summary

10

Step : Effectively promote your value

Page 11: Target Fashion Accessories Buyer Worldwide

1207

@SS

P br

ochu

re F

A O

nlin

e_EN

_120

828

Target buyers — find them and meet them

To learn how we can help you improve your corporate image and increase trade opportunities, contact a Global Sources salesperson or e-mail us at [email protected].

The keys to develop overseas markets:

Global Sources offers:

Identify target buyers

Effectively promote your value to target buyers

Achieve marketing objectives

Target buyers of specific industries Quality and powerful buyers Active and verified buyers

Marketing solution featuring multiple channels, formats and locations

Enhanced exposure to increase buyer engagement and preference

Professional corporate image Increased trade opportunities