The Problem for Many Aging Adults

• One or more chronic, painful health conditions

MISSIONProvide effective massage therapy & personal training services.

STRATEGYI provide services;Customers pay for those services

VISIONSpread happiness by improving others’ quality of life.

VALUES Integrity Communication Attitude Education

The Market• ‘Baby Boomer’

Generation (among demographic age ranges 45-74)

• Approx. 975,000 in Tampa Bay

• Average Household Income: $66,765.00

The Competition• SOHO Health and Fitness

Studio: not mobile.

• Driven Fit: markets more to younger/fitter customers.

• Ginger Fitness & Rehabilitation: includes physical therapy; accepts insurance.

• Local single-service businesses

Demo

• Combined benefits from:o massage therapyo personal fitness trainingo wellness coaching

• Client feels better & can now live happier & do more!

• Client comes in with pain• Receives personalized

treatment plan

Marketing & Sales• Natural Awakenings Magazine Ads• Website; Directory listings; Facebook• Sales Promotions • seasonal discounts; package discounts• referral discounts; gift certificates• Logo water bottles - giveaway with first

session• Face-to-Face

• Presentations at local health food store• Chair massage and free consultation at

local health and fitness related events

Business Model & Financials• Limited Liability Corporation• Tara Bennett as sole

owner/operator to start• Minimum Startup costs approx.

$3000.00• Funds to come from:• Owner’s savings• Family donation• Possible unsecured short-

term loan

The Team

• Solo Effort Initially• Assistance from

accountant and legal consult

• Future additional staff

Operations & Milestones Short Term (First Year)• Maintain at least 10 clients

per week• Secure a physical location• Establish relationship with

other complementary service providers Long Term

• Exceed 3 clients per day

• Establish multiple locations & more staff

• Continue to foster relationships

Recap• A combination of massage

therapy, personal training and wellness coaching

• Serving Tampa Bay’s aging adult population.

Through our synergistic approach to pain relief, we help others become and remain pain-free.