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Tammy J. Lopez14706 Brook Park Way Houston, TX 77062 281-989-3923 lopez.tammy@att.net

Top-performing professional with nine years experience in Marketing and Sales. Proven ability

to develop brand presence and increase sales revenue. Strong analytical and planning skills,combined with the ability to coordinate the efforts of many to meet goals. Productive andefficient work habits without supervision. Self-motivator with high energy.

Qualification Highlights

Account Management Sales Business Development

Product Marketing Sponsorship Evaluation PR/Spokesperson

Southwest Airlines Co. September 1999 October2009

Marketing Manager Houston District (January 2001 October 2009)

Responsible for marketing and sales efforts in the following territories: Houston, Birmingham,

Corpus Christi, Harlingen/South Padre Island and Jackson.

Monitored and analyzed competitors, local economy, and economic development and tracked

trends to make monthly recommendations to relevant departments regarding strategy and

tactics.

Collaborated with internal and external partners to effectively implement products and services

within each market.

Prepared and executed local annual marketing plan.

Evaluated promotional opportunities with media partners while focusing on key push-markets to

increase market share. Managed a $250,000 local promotional annual budget.

Increased awareness and promoted SWABIZ, Southwest Airlines corporate booking tool, to small,

medium and large corporations.

Researched, evaluated and made cold-calls in order to gain new SWABIZ Customers.

Built and maintained relationships through frequent visits, product demonstrations and updates.

Maintained knowledge of the SWABIZ enhancements and competitors corporate booking tools.

Acquired and managed 500+ corporate SWABIZ accounts in designated territories in an effort to

maintain and grow market share.

Top sales performer in Houston District. Consistently exceeded quarterly sales and

implementation goals.

Interviewed prospective applicants for support roles.

Responsible for developing, training, and providing employee performance appraisals forsupporting Marketing Representatives.

Served as spokesperson on local PR and media related issues as well as served as a key contact

for legislative issues that affected the company.

Developed and maintained relationships with business, community and political leaders; activelysought membership in productive business/civic organizations to position Southwest Airlines as an

active community partner.

Establish and nurture mutually-beneficial relationships with partner organizations and

government entities to strengthen Southwests brand.

Customer Service Agent Houston, TX(September 1999 - January 2001)

Sold airline tickets, issued boarding passes, checked baggage and provided general flight

information.

Provided additional onsite training for new employees.

PROFESSIONAL EXPERIENCE

PROFESSIONAL SUMMARY

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Lauras Draperies, Bedspreads & More November 1986 January1989

Interior Designer Houston, TX

Assisted clients in decorating and furnishing the interiors of homes, offices or various living

spaces.

Judys June 1983 October 1986

Store Manager Houston Galleria

Responsible for all aspects of running a retail clothing store for men and women. For example,

hiring and training 20+ Employees in selling and customer service skills. Managing 20+

employees schedule and managed the operational budget of the store.

Fashion & Art Institute of Dallas Fashion Merchandising & Interior Design 1980 -

982

Proficient in Microsoft Office (Word, Excel, PowerPoint) and Internet

SWA Qik-Res (Southwest Airlines reservation booking tool)

StarQuest Interviewer Certification

Myers Briggs Introduction to Type of Person

Business Smarts Protecting our A$$ets

Bay Area Houston Economic & Development, 2001 2009

Bay Area Convention and Visitors Bureau, 2005 2009

Deer Park Chamber of Commerce, 2001 - 2009

Galveston Chamber of Commerce, 2001 - 2009

Greater Houston Partnership, 2001 2009

Houston Citizens Chamber of Commerce, 2007 - 2009

Houston-Galveston Area Agency on Aging, 2001 - 2006

Houston Convention and Visitors Bureau, 2001 - 2009

Ronald McDonald House Charities of Houston, 2001 - 2009

Season of Giving Coordinator, 2004 - 2009

Ronald McDonald House Charities of Corpus Christi

Fundraiser Committee Member, 2006 2009

Ronald McDonald House Charities of Birmingham

COMPUTER SKILLS & TRAINING CLASSES

BOARDS AND COMMITTEES

Education

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Red Nose Committee Member, 2005

SWA Legislative Commmunications and Grassroots Department

Ambassador, 2001 2009

Texas City Chamber of Commerce, 2002 - 2009

COMMUNITY VOLUNTEER EFFORTS

Ronald McDonald House Charities of Houston, Special Events (2001 2009)

Big Brothers & Big Sisters, Texas Rangers Trip to NASA (2009)

Muscular Dystrophy Association, Wanted Campaign Raised $1,000 (2009)

Sunshine Kids, Annual Trip with the Houston Rockets, (2004 2009) References furnished upon request