TAMARCOLLECTION.COM

HEADER PROMOSMulti-Promotional area in the header of the site that enables us to direct customers through our site for different promotional opportunities.

- Tamar’s photo will always be present

- Flexibility on how many items we can promote, it can be one or several

- Bring focus to several product categories at the same time

Next Steps- Calendar of promo ideas - Discover varying levels of

promotional opportunities- A/B Test promo graphics &

messaging

SOCIAL INTEGRATIONTamar Collection now pulls photos directly from Instagram, Twitter and Facebook that are tagged #tamarcollection

- We scrape for the #tamarcollection

- Moderation Tool- Feed is constantly updated- We can tag the photo with the

product- Links to internal product pages- Internal pages have product

specific galleries

Next Steps- Celebrate the best photos on

Tamar Collection socials w/ call outs

- Suggesting Tamar calls out a photo on a agreed upon schedule

- We can provide discount codes or exclusive offers to highly participant customers as rewards

- Create a deeper level of integration with actively participating customers

THE BLOGEditorial destination within the store. Give customers and fans a personalized look into the brand, establishing it as a lifestyle. Provide a secondary reason to constantly come back to the store.

- Store navigation is a constant presence above the blog

- Blog will feature products within the context of the stories, linking directly to the product pages for purchase

- Will feature Image, Video & Text

- Can share blogs on social networks

Feature Ideas- Tamar Features; interviews,

how to wear items, teasers to future product, discussing her product, creative process and at events

- Guest stylist features- Glam Team features- Celebrities raving about the

product - Brand Ambassador content

Next Steps- Develop editorial calendar- Identify ideas and present to

Tamar for participation

LOOK BOOKSOur girl loves when we tell her how to wear Tamar Collection. We will create fashion stories that highlight various items together, helping to emphasize Tamar as a lifestyle.

- Calendar of features- Featured in the promotional

space on the homepage - “Look Books” will be added to

the main navigation as a site section

- Email & corresponding promotional assets will be created for marketing

- Older stories will continue to be accessible

- Tie-ins with Blog

Next Steps- Create a calendar with

features- Shoot & Design needed assets- Work with PR to publicize the

features elsewhere

Facebook RetargetingOnline ads are targeted to consumers on Facebook who have visited TamarCollection.com and bounced (left) without purchasing.

Ads can appear on Facebook in 3 locations…

- Newsfeed- Right Rail- Mobile (Newsfeed)

Strategy:

- Strong emphasis on mobile. Mobile ads are cheaper… and with over 80% of our current users shopping on mobile (above industry standards, but they’re catching up to us) it makes sense to focus on mobile

- Testing - We test all three ad positions, different types of imagery (product, on figure, featuring Tamar), and copy (sale copy, fashion copy, more colorful copy v. more traditional copy.

Mobile Right RailNewfeed

Facebook Retargeting

ROI (Return on Investment): 418.423%

CPA (Cost per Acquisition): $19.66

Current Weekly Spend: $2000

Projected Weekly Spend: $5000

Next Steps

- Continue testing and learning what produces the greatest ROI.

- Gain access to Tamar’s Facebook solely for the purpose of creating a Custom Audience so we can target our ads to her core fans.

- Increase weekly spend to $5000

Insights

Affiliate MarketingUtilizing a marketplace toolWe recruit and sign affiliate partners into an marketing program. We agree to pay our affiliates a referral fee for each sale that is generated. Normally a % of that sale. In exchange, they promote our sale to their audience.

- We offer a commission % of 10% - 15%- We pay or negotiate for free placements

in prime locations on affiliate sites with large followings: RetailMeNot

- We pay or negotiate for free placement in newsletters emailed to the affiliates customer database.

- We currently have 130+ affiliates enrolled in our program. They include Groupon, RetailMeNot, Breakfastdeals.com, etc.

ROI (Return on Investment): 799.715%

CPA (Cost per Acquisition): $9.62

Current Weekly Spend: $300

Projected Weekly Spend: $500

Affiliate Marketing

Next Steps

- Test placements on different websites to see which yield the greatest ROI

- Focus on growing our top 10 partners revenue. They’ve shown early results… with some attention they should perform nicely.SEO

By adding in keywords we know our likely customer is searching into non visible fieldson the back end of our website we are ableto affect the visibility of a website or a webpage in a search engine's "natural" or un-paid ("organic") search results.

- Identify those keywords our customer is searching by in depth marketing research of our existing customer base.

- Adding those keywords we identify into the backend for product and content pages.